New Genre Public Art
intvoveenon J
Artis nd iter hranghont the continent are caret needa
redefinition of nr contin opgraphy. We agin ether a map ofthe
Aeris without borders, map arned psd down, or one in whi
benders are organiely dro by gngaply ela and immiratin at
by tc capricos ingers of ewes dnt
or the pus thte oso decades visu ais of varying backgrounds and
pepectves ave heen working in « manner thet resembles pola nd
seca activity bus distinguished by its aesthetic sensibly. Dealing with
some of he mort profound nus of our metric waste rae relations
boneless, aging gang warfare and cultural identeya group of visual
arnt has developed dine model for an art whove publi erties of
sojagement are an important part ofa aesthetic language. The soure of
‘hese eeworks strut is noe exclusively visa or poli informaton,
‘ut ther an itera necessity perceive bythe aris in colaborston
‘with i orher audience
‘We might desribe this s“aew genre public ary o distinguish
ikinboh form and inention fom what has been elled “pic e"—2
tam sed for the pst wensy-five yeareta deve sclptre and inet
‘ions stdin pbliepaces. Unlike much of what has hereofore been led
publica new genre public at—viusl ar hat wes oth eaditonl and
broad and diver
sed audience about issues diet elevant othe ivesisbased 00
‘agement. (As ri Jo Hanson sggert, "Mach of wharhas ben called
‘publica might beter be defined as privat indulgence. Inherent publi
stir soil iervetion”)" The term “new geare” has been sed since the
onan mediate communicate and interact witSesmont Ley
late sites to deveribe ar tht dep from rational boundaries of medi.
Not specify panting, sulprur, or fil, fr example, ew genrear
mightinclde combinations of diferent medi. Invllations, performances
‘conceptual a, and mixed-media ar fr example alin the new genre
otgory, catchall tra for experimentation in both form and content
[Avackiag boundaries, new genre publica draw onde from van~
want forms, but they adda developed sensibility abou audience, social
strate, and ellecinenes that unique ovina as we know it today.
‘Although noaftennchdedin discussion abou public ar, sich
sett adopt “pabie a their operative conceptand quest. Ascordingto
ve Patrica C Philips, "In spite ofthe many signs of retreat and with
deawal, most peopl remain in need of and even dvizout of ninvigortd,
scsve ides of publi. But what the coneomporary polis willbeis incon
sive" Thsindeterminacy has developed asa major theme anew genre
publiart. The nator of sence in tadiionalarttakento be st about
‘everyone—isnow being rigorously investigated in practice and theory. 1s
“public” a qualifying description of place, ownership, races? ita
subj, or a characerne of the paricule audience? Doi explain the
incetons of the ants or the interest of the audience? Theinlusion of the
public connet theories of at to she broader population: wha exists inthe
space between the words public and artisan unknown slasionship be-
‘weenantin and auienct,seationshipthat may elf become the artwork
‘Whether or aot this work sant” may be the central qestion ro
‘some. Moderis assumptions about art's necesiary disengagement ror
“he masses" dic har, slehoage mail examples daring the past ewenty
‘or more yearsimply dep incracton berween “igh ar” and popular
culture, During the seventies, for iastane, Lowell Daring as for gover
orf the tt of Carmi, ia = peformance tht won him anos sty
‘thourand voter in the primaries. tse sume ine Judith F Back ctervened
in gang ware in Fast Los Angeles with her mural prac Mi Abwetit
Appcopested, performtive conceptual transient, and crea interstive art
areall accepted by ar world rites aslongas there appears be se el
posibiity of socal change. The underlying aversion to art that claims to
"do" something, that dos not sebordinae funtion cat prevents 4
resonant ilema for new genre pblicavtis The their work tend
alec and transforms taken by its dexacors as evidence that iti not ar.
‘swe wll sein this book, however, theissues raised by this work re
such more profound free ld of than sch educiviem ipl
Depending oa how one begin the record, public aha ahitory a an-
ee ace painting ra recent athe Art in Public Paces Program of
the Neinal Endowment forthe Acs. Whil no overview hasbeen agreed
‘pon yet, quasioficl istry of recent publi ain the United Stats
canbe etched through commissions dirbuton of percent fora on
‘ys, conferences, and panel decssons But wth history a8 wel
‘ps the constraction of mesning depends on whois ding the making
Artin Pb Paces
‘One resin of history the, begs with the demiv of what Judith Baca
cathe “cannon nthe prides of public art—the display of sclpares
losing aversion of rational history that excluded large segments ofthe
population. The cannon in the park was encroached wpon by the world of
Iigharinthe snes, when she outdoors, patculaly in urbe ae, cme
tobe seen as a penal new exhibition space forart previously fundin
poli, mascums, and priate collections. In the most cynical vem he
|mpetos wa o expand the market or culpeur,and this ncuded patron
sgelrom corporations. The ability af att enhance public spacer nck t
eas park, and corporate headquarters ws quiclyeeoghized a4 way
roreializ inner cies, which were begining to collapse under the bar
eo iezeasng social problems. Artin public places wat seen aa means
ofrelaiming and humaneing the urban envconment
oralliaventsand purpose, dhe contemporary sesvity i public
sr dates rom she establishment ofthe Act in Public Paces Program atthe
[Naor Endonment for the Arcsin 1967 and the subsequent formation
of sats cy percent fora programs! Goveramenta andiag seemed‘o promise democestc partisipaton and to promote pblisather shan
private interns. These goals were nominally achieved byelection pane
fants and civicrepresentatves appointed by he mayor who, "a the
tepresenaie ofl the peopl
seplicasons The les
*wasintally enlisted to athorize NEA
es and eal seventies were she er of theivic an
collection that elated more ost history than to city ctrl istry,
tnd which falilled the NEA goal “wo pve the public ase othe best att
of oartime outside museum walls" These works, which were comis=
Sioned from maguetes and closely resembled saller-sle versions in
collections, moved the private viewing experiense of the museum out-
doors. esvals lies or other pars getherngs wore plement to
thea but were not communal cites itera tit, Because these
‘works wereart monuments indiaive ofthe author's personal mander
of working, not cultural monument symbolic of contemporary society,
the ensuing pubic bare centered on ate style eg, abitac eras
figurative a) aber han on pubic values.
"Throughout he seventies administers and arts activists lied
for percen-ora pograns, ad thei, combined with NEA grans and
privat seror money fueled public are The ise of commission crested «
able tenative wo the gallery sytem for some artis. Ta ime, and partly
rca ofthe pressure to explin the work to an increasingly demanding
publica new bee of ats administrator emerged to smooth the way
beeween ais, rained ia modernist sags of individualism and inno
‘ation, andthe various epresenaives of the public exon. Calaborton|
with othe peoesionas, research and consultative interaction with civic
roupsand commenities Became more common an eas of ass
architects designers, and administrators were frmed. Except in unis
circumstances the fall eeatve and cooperative pont f such teams
arly materalized,
More commissions and setiny browgs farther bursusratiztion
inwhaccaratr Pats Faller ha idemifed a “the publi estabih-
men... [vth an increasing tendency toward complication and iid
iain of proceses, the edification ofa genrecalled public [an]
ideas of professionalism which admit aris and adintrators tothe
fraternity. This all coms to have tested an appara which ean only be
juslied by the reaon of permanent objects.”
‘According Fuller, early in the seventies ve artis aed adminis:
terorsin the id Bogan to dllerntnte between “public are™—aseulprre
ina public space—and "atin publ places” a focus onthe lesion oF
space forte arte Beginning ia 1974, the NEA seated dhathe work should
also be “appropriate tothe mnmeiate si,” ane by 1978 applicants were
‘acouraged "to approach eeativalythe wide range of poe for at
in public imations." The NEA encouraged proposal shat incegate at
into the ite and that moved beyond the moment steel bjectof-the-
pedestal to adopt any permancat media including arthworks, environ
renal art, and nontraditional media such arial ght.
Some ans public ar at an opporeuniy to command the
acre ona, asic were, allow hem to operate with singular and
ncompromied vision, Site-specific arta ach atin publ places Began
robe called, was commissioned and desiged for partivule space, taking
ime ceoon the physic and vsul quite ofthe ite As site became a
ley clement in publicar the mechanisms by which works were commis
‘ond also required eevisionTherfoe,in he cigs the NEA wied to
promote the are’ disc partspsion in the choice nd planning ofthe
ste. By 1982 dhe Visual Ars and Design progams had joined forces to
cacouag “the interaction of viel aris and exgnprofestionle
tleough the exploration and development of new collaborative modes”
Scot Burton, one of the most secoaized public aissin this pe-
od beled that “wha architecture or dergn or public art ave in com
‘ons ther socal funtion or content. Probably the cumiatng form
of ble willbe some kind af eal paging, juntas erhwoeks ae
leading us toa new notion of aras landscape archiectre.** Eventually,
the practice matured, stints turned thet ateation tthe historic,
‘soli nd sociologial appcts ofthese, lchoughursally only met
‘Phoccalyand without engaging audiences in away markedly diferent
fant
By the late sights public ar had becomes recopeiabl ld
‘Conferences were hel, and a small boy of terrae, dealing foe the mostparc wth burecrtc and admire inves, comsidercl the comples-
ties othe interac between vial artists nd he publc* NEA guidelines
of 1979 bad ale for a demonstration of “methods to
munity response tothe projec.” This directive was extended in
cea informed
1989 to include planning asivites "to educate and prepare the comm
iy” and “plans fr community involvement, preparation and dialogue.”
2By the beginning ofthe niet the NEA encouraged educational stv-
‘ice which nie commenity invalverent”
_Acthe sme ime, the economic downtare, deepening urban
troubles, anda new distrust of ated anacks on public rand ts fond-
ing sources Provocative stasions marked the st year ofthe cigs,
‘nowt maby the controversy surounding Richard cra Tied Are,
‘then office worker’ demands o remove the sclpure from its stein 4
ive plz ed calle for geste public aceountabliry by artis. As the
conventions of artic expres continued 1 come ino conflict wth
bli opinion the presentation fas ait’ plans to community groups
‘became de igueu This in tuencompalled greater relianeson the ner
nein sls ofthe publica adminisator sine soil interaction wis
either thefrt nr the parole aesthetic interes of many exalished
public ait, Thus sil were differentned and arts were able
rtnsn anaesthetic tance par from notion of public elucation
From che begining, public art bas been nurtured by asocsion
‘ith vaio insivions and by extension, the art market. Although the
wove to enibitartin publi pices wat a progresve one she majority of
artis aezomsmodate themselves tothe established museum syste, con
‘ining 0 focus thee atenion on art ertce nd museum-oingconsois-
sears. The dilute apes fat were relegated to the muscam elveation