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Retailers Behaviour Analysis

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1. Do you sell Maybelline Lipstick in your product mix?

Yes 14

No 3

2. Why do you sell Maybelline Lipstick?

High Demand 8

Low Cost 0

Easy Availability 1

All of the Above 5

3. What type of customers usually buy Maybelline Lipstick?

Teenagers 9

Housewives 2

Working Women 3

Others 0

4. Does the priceof Lipstick fluctuates during festive season?

Yes 6

No 8
5. Do you sell other brands Lipstick also?

Yes 11

No 3

6. Approximately how many boxes of Maybelline Lipstick are sold in a month?

Below 100 1

100-300 6

300-500 4

Above 500 3

7. Which Maybelline Lipstick shades is mostly demanded by customers?

Liquid 6

Matte 6

Nude 2

Red 0

8. Has the demand for Maybelline Lipstick Increased or Decreased in last three months?

Increased 12

Decreased 2

No Change 0

9. If the price of other lipstick brands decreases by Rs 10 will the customers still buy Maybelline Lipsticks?

Yes 10

No 2

Maybe 2
10. Do you offer any discounts or complimentary with Maybelline Lipstick?

Yes 2

No 8

Sometimes 4

11. Do you receive any complaint or refund requests from customers using Maybelline Lipsticks?

Yes 0

No 11

Often 0

Sometimes 3

12. As compared to your most selling Lipstick what is the position of Maybelline Lipstick?

1st 5

2nd 9

3rd 0

4th 0