1.

House wifes of middle class family who do the groceries and those who seeking a for a product
with low cost high value are the buyers of tide

2.Tide need to launch liquid detergent with serious promotion like surf excel and they aslo need to
lunch new product to stay competitive in the market

3.After the price cut in areal there is very minimal deference in pricing of areal and tide

And p&g has not many products in the name of tide

4.Tide has many products under its name but in india very few is available

Tide has not lunch any new product in 2 years

5.Extended the brand by having product likes tide plus tide jasmine tide nimbu chandan

6.Buyers expectation should be like fair pricing with good quality product and it should also be Safe
for the clothes

Variety of products should be there and it should also be easily available