DIGITAL MARKETING

WHAT AND WHY?

IT’S ALL ABOUT YOUR AUDIENCE
THEN…
…AND NOW
DIGITAL MARKETING TACTICS

Search Engine Optimisation (SEO)

Content Marketing

Social Media Marketing

Pay Per Click (PPC)

Paid Ads

Email Marketing
SEARCH ENGINE OPTIMISATION (SEO)

USE FOR
GETTING YOUR WEBSITE RANK UP AND TO GAIN
VISIBILITY
SEARCH ENGINE OPTIMISATION (SEO)
 CONTENT MARKETING

USE FOR
BRAND AWARENESS, TRAFFIC GROWTH, AND
LEAD GENERATION
CONTENT MARKETING: IPRICE
CONTENT MARKETING: WAZE
SOCIAL MEDIA MARKETING

USE FOR
BRAND ENGAGEMENT, BRAND AWARENESS,
WIDER AUDIENCE REACH
SOCIAL MEDIA MARKETING: IKEA
 PAY PER CLICK (PPC)

USE FOR
TRAFFIC GROWTH, QUALITY LEAD GENERATION,
VISIBILITY
PAY PER CLICK (PPC) EXAMPLE
 PAID ADS

USE FOR
RETARGETING, AUDIENCE EXPANSION, LEAD
GENERATION
PAID ADS EXAMPLE
 EMAIL MARKETING

USE FOR
CUSTOMER RETENTION MANAGEMENT,
ENGAGEMENT, TRANSACTIONAL MESSAGES
EMAIL MARKETING: CHARITY:WATER
“THERE IS ALWAYS STRENGTH
IN NUMBERS”
SUPER 8 X HUMAN HUG PROJECT
TENA
MOVEMBER FOUNDATION
CHARITY: WATER
BEFORE YOU START CRAFTING
YOUR STRATEGY…

KNOW YOUR AUDIENCE!

KNOW YOUR AUDIENCE