Professional Documents
Culture Documents
Cabahug, Eugel
Ortiz, Levi
Patalinjug, Shaila
Peñas, Kristina Marian
Rivera, Jireh Mae A.
disseminate information".
Mediascape describes the way that visual imagery impacts the world. Such
imagery comes from books, magazines, television, cinema, and, above all,
advertising that can directly impact the landscape and also subtly influence, through
persuasive techniques and an increasingly pervasive presence, the way that people
perceive reality.
control, but can face pressure from business and political interests.
Television (81%) and radio (65%) are the most popular media; with TV as
the main source of information. Mobile phones are also popular and the use of SMS
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is widespread. The Philippines is the “text capital of the world” with a mobile phone
penetration of 103%.
Broadsheets are popular among policy and decision makers. In Mega Manila,
12 percent read broadsheets and a bigger 25 percent read tabloids. There is also
9.4 percent and readership for tabloids at 16.3 percent (2007 4As Media Factbook).
The Philippines is also one of the “heavy” social media users in the world
with (as of 2015) more than 47M Filipinos as Facebook users. The country toppe d
the 30 economies survey with an average of 3.7 hours spent in social media. The survey
Appadurai suggests that the rapidness, sheer volume and scale of this scape
flow to the point that it has affected political cultures, more simply put, how people
live. There are four points that we would like to focus on to stress the effect of
In our day and age where everything and anything can be seen easily on
that people have a hard time differentiating between the realistic and the fictional
landscapes. People are made to believe what they see on television for instance, the
audiences find it difficult to separate reel from real. One perfect example would be
that of the love teams that are very popular in the Philippines today – AlDub.
Moreover, what the different actors and actresses portray in the television, Filipino
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affecting their lives and ultimately their political cultures as time passes. Such is the
analyst to wryly observe: “it (Hollywood) is bulldozing the local market”. Because of
this, the local cinema industry suffers from unreasonably high government taxation.
It leads to a limited production budget and time, making it virtually impossible for
locally produced movies to compete against Hollywood movies that are supported
The “Hallyu” or the commonly known “Kpop Wave” has been really of great
their work in doing movies, music, art and more. In the past few years, a Filipino
movie entitled “Kimmy Dora” depicted the Korean culture in its story. Aside from
that, a number of Filipinotoda youths today are influenced by the Korean looks –
hairstyle and clothes preferences. In the field of dancing, many Filipino dancers are
Wonders) and It’s More Fun in the Philippines has reached out a wider audience
across the globe through the advent of internet. Hence, it brought in more tourists
from North America and Europe. The rise of tourism has effectively brought new
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References:
R. N. (2018, March 16). The 5 'scapes' of Global Cultural Flow. Retrieved March 29,
2019,fromhttps://ray2401.wordpress.com/2017/08/0https://ray2401.wordpress.
com/2017/08/09/the-5-scapes-of-global-cultural-flow/9/the-5-scapes-of-global-
cultural flow/
Hollywood and the Philippine Cinema Industry. (2018, February 12). Retrieved March
https://youronevoicecanmakeadifference.wordpress.com/hollywood-americas-
premier-image-maker/
A. C. (n.d.). Mediascapes: Definition & Impact on Global Cultural Flow. Retrieved March
on-global-cultural-flow.html?fbclid=IwAR2Dx5mg41hxoZufUXXkxiZf5iGwnb-
xyC_PRXbFQcQ-9vpW9AXpQ2BbqxM
http://eldritch00.wikidot.com/arjun-appadurai
S.M. (n.d.). The Philippine Communication Media Landscape. Retrieved March 29,
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167_import.pdf?
fbclid=IwAR0izgVSdA8CDhqffJit3lGzhz650b49LERPyYsFmWOGNYHlq_zxEOrtSpA
C. S. (2012, September 19). Korean 'Hallyu' and the Pinoy invasion. Retrieved March
ph?
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X04k#aoh=15535693754656&_ct=1553569525879&referrer=https://www.googl
e.com&_tf=From %1$s
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