Define the Company’s Business

Who is being satisfied?

As we all know, Bata Shoe Company is a public limited company, which has 51- 49% share with
the government of Bangladesh. They produce daily around 80,000 pairs of shoes. It has now
huge number of stores, agencies, dealers and wholesalers around the country. And undoubtedly it
has the biggest shoe manufacturing and marketing organization here in Bangladesh. Their major
customers are lower to middle income group as well as the upper segment.

What is being satisfied?

The task of Bata Shoe Company is to provide good quality shoes at an affordable price. But now
they are not only providing durable shoes but have brought new designs too according to the
taste of the people. Now the purpose of Bata Shoe Company is help to introduce new products in
the market.

How customer needs being satisfied?

Bata Shoe Company offer their customers fresh, fashionable footwear and accessories. They are
also involved in designing shoes specifically for the needs of the local market. Their shoes are
always well made from quality materials.

Financial Analysis:

There is some important financial information that are given below, which represents the last
three-year financial efficiency of Bata Shoe Company.

TTM 2017 2016 2015

Revenue 22605 22291 23554 25281
Gross Margin % 55.6 56.1 58.6 58.9
Operating Income 3859 4356 6269 7069

Operating Margin % 17.1 19.5 26.5 28.0

Net Income -4555 2466 5705 5271

EPS -3.09 1.65 3.81 3.22