Rs

Total Demand in product catagory 200000

Market share 20%

Total sales target 400000
Unit Effect in sales Cost
Price 1 20000
Promotion 1 30000 50000
Place 1 10000 20000
Average price in market 200
Simulation
Selling priice Sales Effecr Cost of making
Price -50 150 1000000
Promotion 1 30000 50000
PLace 2 20000 40000
1050000 90000 Sp
Revenue 1050000 CP
Cost of Good Sold(COGS) 875000 Profit margin
Marketing epenses 90000
Total Costs 965000
profit/loss 85000

Fixed asssets 1000000

Working captial
1. Raw material Inventory 218750
2. Credit sales 72916.67
3. Cash for operation 7500
Total Working capotial 299166.7
Total Captial 1299166.66667

Capital Structure
Equity 60% 779500
Debt 40% 519667
1299166.66667

Interest on loadn 15% 77950

ROI 6.54%
ROE 10.90%

Break even point(BEP) Fc-mktcost+interest

FC/(S-VC) 96%
150
125 0.833333
25