Communication has been greatly affected by globalization and globalization by communica- tion, In this lesson we wil discuss the meaning, g 2.4 %g of globalization, what causes it, what drives it, its wa Lb implications, and how it affects communication. Shenx'eg, : What is globalization? oa e: @S ae 2 In the 21st century, we have often heard of Ve % the term globalization. Globalization is a complex concept and a single meaning may not be able to capture its total essence. Also, its definition depends on which lens one looks at globalization. Mansbach and Rhodes (2013) postulate that globalization involves proliferating connections among societies and peoples, growing porosity of national frontiers, proliferation of transnational processes, and the growing importance of authoritative actors other than national governments, such as transnational corporations, social networks, and international organizations (p2). The above definition gives us a picture of nationalities, societies, races interconnecting and making impact on each other's economy, politics, culture (beliefs, norms, values, language, food, clothing, etc.), social, and education system. There are those who think that globalization means convergence of cultures hence the termination of diversity of cultures while there are those who believe that globalization may cause changes in a nation but does not necessarily lead to losing its identity. Globalization is perceived by the latter group as a phenomenon that leads to ‘deterritorialization’. What are some of the drivers of globalization? Colonization. This marked the beginnings of globalization. In the Philippines for instance, history tells us that the Spaniards, Americans and the other colonizers have introduced their cultures (language, food, clothing, beliefs, values, education, etc.) to the country, and some of these ways of living have been consciously or unconsciously adopted by the Philippine society even up to this day and age. Also, other Asian countries such as Singapore, Malaysia, Indonesia, Hongkong and other countries have their share of stories on how colonization has shaped their social, economic and education systems without necessarily being disconnected from their own countries’ local methods of civilization.Diaspora. Oxford dictionary sugges ne aren a ae connect =i i the Jews beyond Israel. In "i i thi =o i ee aoa and inhabitation in countries outside of the; Other scholars call this migration. ‘The United States of America, Austra Canada are examples of popular lands of eee Outside ¢ their own homelands for several reasons (employment oppor ae Cducation, intermarriage, professional advancements, etc:)- Imig n Provides us apieg of fluidity among peoples from different races where new networks of econo and cultures are established. Technologies. Technologies have immensely facilitated globalization. With thy Internet, people are no longer strangers to events outside of their own coun, ) Exposure to various political, economic and social systems through global news current events, and other media publicities have considerably educated peop hence on a micro level, potentially impacting individual's views towards one’, society and on a macro level, possibly influencing a nation’s perspective towards its governance, economic trading, environmental care activities, social dealings, health activities and education system. Also with communication technologies (smart phones, tablets, computers) nations have become more fluid in their interactions (video chats, phone conversation), allowing instantaneous feedback and negotiations. How does globalization affect communication? With globalization, a need for a common language to achieve international intelligibility is germane. “On almost any basis, English is the nearest thing there has been to a global language. Its worldwide reach is much greater than anything achieved historically by Latin or French, and there has never been a language as widely spoken as English. Many would reasonably claim that in the fields of business, academics, science, computing, education, transportation, politic and entertainment, English is already established as the decto lingua franca’ (http: wwwthehistoryofenglish.com). Albeit English has been acknowledged as the current global language and i learned by many due to globalization, patterns of interactions (greetings, gestures business dealings, etc.) may not essentially be universalized, Nationalities, ethnic groups, religious communi