Name: Shaikh Mamoon Hameed St.

id 7979
Course: QRM Assignment #1

Assignment#1
Topic:
Factors affecting consumer purchase behavior in an online shopping context
I. Relevant article framework
Theory of The Internet-based electronic commerce environment framework.
This conceptual is taken from (Park & Kim, 2003)

References

Park, C. -H., & Kim, Y. -G. (2003, November 1). Identifyingkeyfactors affectingconsumer
purchasebehaviorinan onlineshopping context.
InternationalJournalofRetail&DistributionManagement, 31, 16-19.
Topic:

The Hierarchical Influence of Personal Values on Attitudes toward

Food and Food Choices
II. Relevant article framework
Theory of Value system which is embodied by the constant elements of personal
values and cultural values framework.
This conceptual has been taken from (Manana*, 2016 )

References

Manana*, H. A. (2016 ). The Hierarchical Influence of Personal Values on Attitudes toward. Procedia
Economics and Finance, 442-444.
Topic:
Factors Influencing Consumer Behavior in the Electric Appliances Market
III. Relevant article framework
One of the current fundamental assumptions in consumer behaviour research is that individuals
often purchase products for their subjectively perceived values rather than their primary functions.

This theory is taken from ( Furaiji, Łatuszyńska, & Wawrzyniak, 2012)

References

Furaiji, F., Łatuszyńska, M., & Wawrzyniak, A. (2012, 12 06). An Empirical Study of the
Factors. econstor, 6(3), 77-85.