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  • 1.1 InfluencerMarketing PDF

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    Benny
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    Influencer marketing can provide a one-time spike in app downloads and awareness but it is an expensive tactic unless the app is already monetizing well. While a major campaign with many influencers promoting on the same day can drive substantial downloads, random or isolated promotions may not provide lasting benefits and the influencer market contains fake profiles so caution is needed.

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    Influencer marketing can provide a one-time spike in app downloads and awareness but it is an expensive tactic unless the app is already monetizing well. While a major campaign with many influencers promoting on the same day can drive substantial downloads, random or isolated promotions may not provide lasting benefits and the influencer market contains fake profiles so caution is needed.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views2 pages

    1.1 InfluencerMarketing PDF

    Uploaded by

    Benny
    Influencer marketing can provide a one-time spike in app downloads and awareness but it is an expensive tactic unless the app is already monetizing well. While a major campaign with many influencers promoting on the same day can drive substantial downloads, random or isolated promotions may not provide lasting benefits and the influencer market contains fake profiles so caution is needed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    When To Use Influencer

    Marketing?
    Another form of paying for traffic
    ● Best case - 1-time spike that boosts ASO
    ● Be careful, many fake influencers posing
    ● Random spike won’t help much
    ● Major spike: many influencers on same day
    ● Caution - it is expensive so unless your
    app is monetizing well

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