Las 5 fuerzas colectivas

Docente:
Luis Eduardo Rivera Virguez

Brenda Paola Marroquin Cardona

Octubre 2020.
Corporación Universitaria Minuto de Dios.
Administration de Empress.
 Introduction

In a world with economies increasingly open to international trade the implementation of

robust mechanisms that facilitate exchange between countries, this is why in recent years
there has been presented a great boom due to the signing of commercial agreements at the
international. The Colombian economy has also seen this type of agreements an
opportunity for their development, however in each of these processes show some
unfavorable differences with respect to the counterparties of the agreements that put certain
sectors at risk. Due to this it is convenient to make an accurate and advance identification
of the main challenges that the signing of an FTA brings with it, seeking to minimize the
negative impacts of it.
 Development concept map
Customers also have the opportunity to organize among themselves
The bargaining power to agree on the maximum price they are willing to pay for a product
of customers. or service, or even increase their demands in any other matter
(quality, delivery times, etc.), which It will affect a reduction in our
profits.

Bargaining How easy it is for our suppliers to vary prices, delivery

power of times, and payment methods or even change the quality
suppliers. standard. The smaller the supplier base, the less negotiating
power we will have.

The bargaining
power of We will take as competitors companies with characteristics
customers. or products similar to ours. The easier it is for our new
competitors to enter our market, the greater the threat it
poses to us.

The threat of new

substitute The presence of other substitute products has an
products. important influence on the maximum price that can be
charged for a product. If it is much higher than that of the
substitute, customers may choose to switch brands.

Product differentiation:
Rivalry between competitors. If the product can be
clearly positioned in the
market by offering
something different, and
the products are firmly
established, competitors
will have great difficulty
in overtaking them.
Government policies can make it
difficult for new companies to enter
markets by law. Therefore, it is
often government policies that
prevent the arrival of new
competitors
Conclusions

Using Porter's 5 forces, it can be determined which elements

Impact on the profitability of the sector, what are the trends and regulations

In the industry, and what are the access restrictions.

The rivalry between the companies, the low margins, the trajectory

Innovation, high entry barriers, high production costs,

Customer loyalty through innovation models. These aspects

Should be taken into account when defining the competitive capacity of the

Sector against the FTA with the United States.