Eliminating 70% of manual

processes & scaling Nestle’s sales

Introduction
Founded on August 1st, 2016, Rurutiki is the official e-distributor for Nestle Malaysia
and manages their end-to-end eCommerce operations for full-range products. Since
inception, the company has been growing rapidly with the eCommerce industry boom
in Malaysia.

When Rurutiki encountered distribution challenges across eCommerce channels, they

decided to implement a suitable technology platform to streamline their backend
operations and achieve growth for Nestle. Having a wide product portfolio, this
company had the added responsibility of maintaining uniform customer experience
across all their eCommerce channels.

Challenges and Requirements

1. Lack of Automation in Warehouse Management

Due to the absence of an automated system, Rurutiki’s warehouse team had to

manually update orders, product listings, and inventories across the marketplaces
such as Lazada, 11Street, Shopee, Qoo10.MY, Lelong.my, Astro Goshop, and
PGMall. This led to issues like overselling, underselling, and sale losses with the lack
of real-time visibility and control.

2. Inefficient Order Processing

The company’s order picking process was also not optimized up to the mark. To
elaborate, the picking process alone required 2 admin staff, as they had to print picking
lists & shipping labels from individual marketplaces and then sort & match them
accordingly. Moreover, the pickers had to wait 2-3 hours just for the documents before
they could start their work leading to unnecessary wastage of manpower and time.

3. Unnecessary Overhead Costs

The company had to employ additional workforce to manage simple tasks like data
updation, manual order management and hence, had to bear overhead costs.

4. Expansion Issues

With manual management taking all the focus away, Rurutiki was unable to expand
itself on newer marketplaces or other digital channels. The company wanted to
integrate with new marketplaces such as Jiffy4u and 3PL last-mile carriers like ABX
carrier to ease fulfillment and deliveries.

The Outcome
Owing to Anchanto’s strong know-how, powerful ecosystem integrations, and
expertise in the APAC region, Rurutiki decided to implement SelluSeller and Wareo
platforms.
Not long after the systems were implemented, Rurutiki experienced massive
transformation in their eCommerce business:

1. Enhanced Visibility

The company acquired complete visibility for its eCommerce operations across all
regions. It started managing a centralized inventory that was updated in real-time,
leading to resolved inventory issues such as overselling and underselling, and
increased sales opportunities.

The Nestle team also got a holistic view of their operations on a single dashboard.
Eventually, Nestle expanded across marketplaces such as Lazada, 11Street, Shopee,
Qoo10.MY, Lelong.my, Astro GoShop, and PGMall amongst others.

2. Optimized Order Processing

The platform helped them set an efficient order processing flow for all their orders
received through multiple channels. Rurutiki’s team was able to print shipping labels
directly at the time of packing itself. With the newly optimized speed, the team did not
just reduce unnecessary costs and overall turnaround time, but it was also able to
achieve revenue growth.

3. Enhanced Operational Efficiency

The company was able to optimize 70% of their manual processes such as product
listing and content management across all online channels separately, leading to
increased productivity & efficiency.

Conclusion

Transitioning from manual processes to automation with a modern multichannel

eCommerce management platform allowed Rurutiki to optimize their distribution
operations, avoid underselling/overselling, reduce overhead costs, and start focusing
on expansion to newer channels and partnerships.