TITLE PAGE

The Title Page should contain the following items, doubled spaced, horizontal and
positioned just above the center of the page:

Business Name
Business Address
Business Telephone
Owner’s Name(s)

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Content

Executive Summary/Abstract

o Part 1 : Introduction

o Part 2 : Purpose of Preparing a Business Plan

o Part 3 : Business / Company Background

o Part 4 : Background of Owners /Partners Background

o Part 5 : Management Plan

o Part 6 : Marketing Plan

o Part 7 : Operation Plan

o Part 8 : Financial Plan

o Part 9 : Conclusion/Summary

o Part 10 : Appendices

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 EXECUTIVE SUMMARY

It is the summary of the entire Business Plan. The purpose of this section is to write an
overview of the completed Business Plan. Therefore, write this last. It is just a page or
two that highlights the points you made in your business plan. It’s also the doorway to
your plan. Your target reader is either going to put your business plan away or keep on
reading it. So better get it just right.

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 PART 1

INTRODUCTION

 Name of the Company:

 Nature of Business:

 Industry profile:

 Location of business:

 Date of commencement:

 Factors in selecting the propose venture:

 Future prospect of the business:

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 PART 2

PURPOSE OF PREPARING A BUSINESS PLAN

State your reason of preparing this business plan eg. :-

 Obtaining working capital/loan (please state the amount of loan required and

name of the bank involved)

 Business guideline

 To convince potential investors

 Planning for new product development etc.

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 PART 3

BUSINESS/COMPANY BACKGROUND

 Name of Business:

 BusinessAddress:

 Corresspondence Address:

 Telephone & Fax No.:

 E-mail address:

 Form of Business Ownership:

 Core Business Activities:

 Date of Business Commencement:

 Date of Business Registration:

 Business Registration No.:

 Starting Capital:

 Name of Bank:

 Bank Acc. No.

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 PART 4

BACKGROUND OF OWNERS/PARTNERS BACKGROUND

 Name of owner/partners :

 Identity card No. :

 Birth Date :

 Age :

 Gender :

 Owner Permanent Address :

 Telephone No. :

 Marital status :

 Academic Qualifications :

 Courses Attended :

 Skill :

 Experience :

 Present Occupation :

 Capital Contribution :

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 PART 5

MANAGEMENT PLAN

 Introduction of Organization :

o Mission

o Vision

o Objectives

o Business Address

o Factory /Farm Address (if related)

o Business Location(plan)

o Basic Amenities

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 Manpower planning :

Position Number of Employees

(Note : Administration employees only)

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 Business Organisation Chart/Structure
(Please make sure each post or employees are included into the chart)

10
  Job Specification

Position Job Specification

Note : Do not include the manpower listed in the marketing and operation department.

 Salary & Remuneration

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 Monthly
No. of EPF SOCSO Total
Position Salary
Employees (RM) (RM) (RM)
(RM)
 Director
 Administrative
manager
 Financial
manager
 Clerk
 Typist

Note : Do not include the manpower listed in the marketing and operation department.

 Office Equipments and Supplies

Types of Equipment Quantity Price/Unit Total (RM)

(RM)

 Computer
 Printer
 Fax machine
 Aircond
 Table
 Chair

 Organization Expenditure

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 Type Cost of Fixed Monthly Expenses Other Expenses
Asset (RM) (RM) (RM)
Fixed Asset
 Office equipment
 Purchase of
business premise
 Furniture
 etc
Monthly Expenses
 office supplies
 electricity
 water
 telephone
 salary
 socso
 EPF
 Rental
 Etc
Other Expenses
 Business
registration fees
 Licences & permit
 Deposit
 Unexpected
expenditure
 Insurance
 etc
Total (RM)

PART 6

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 MARKETING PLAN

 Produk

 Target market

 Market Size

 Competitors

Company’s Name Strengths Weaknesses

 Market Share

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 Before Entrance Adjusted market after Entrance
Percentag Percentage
Percentage
Competitors e Of Amount of loss of Amount
Of Market
Market (RM) market (RM)
share
share share

TOTAL

 Sales Forecast

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 ( State in unit or RM)

Sales
Month
Unit RM

10

11

12

Total for year 1

Total for year2

Total for year3

 Marketing Strategy

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 o Product Strategy

o Promotion Strategy

o Price Strategy

o Distribution Strategy

 Manpower planning

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 Position Number of Employees
 Marketing Manager

 Salesperson

 Promoter

 Etc

(Note : Marketing employees only)

 Job specification

Position Job specification

Note : Do not include the manpower listed in the management and operation
department.

 Salary & Remuneration

Position No. of Monthly EPF SOCSO Total

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 Salary
Employees (RM) (RM) (RM)
(RM)
 Marketing

Manager

 Salesperson

 Promoter

 Etc

Note : Do not include the manpower listed in the management and operation
department.

 Marketing Expenditure

TYPE Cost of Fixed Monthly Expenses Other Expenses

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 Asset (RM) (RM) (RM)

Fixed Asset
 Vehicle
 Signboard
 Furniture
 etc

Monthly Expenses
 Salary
 Socso
 EPF
 Commission
 Travelling expenses
 etc

Other Expenses
 Promotion
 Road tax
 Petrol & Gas
 Insurance
 etc

Total (RM)

PART 7

OPERATIONAL PLAN

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 Operational Process

 Process Flow Chart

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Symbol Symbol Name Symbol Description
(alias)

Process / Operation Symbols

Process Show a Process or action step. This is the

most common symbol in both process
flowcharts and business process maps.

Delay The Delay flowchart symbol depicts any

waiting period that is part of a process.
Delay shapes are common in process
mapping.

Preparation As the names states, any process step that is

a Preparation process flow step, such as a
set-up operation.

Branching and Control of Flow Symbols

Transportatio When materials are transported from one

n point to another

Decision Indicates a question or branch in the process

flow. Typically, a Decision  flowchart shape
is used when there are 2 options (Yes/No,
No/No-Go, etc.)

Operation Activities that modify, transform or give

value to the input

Storage Commonly indicates storage of raw

materials.

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 Unit Produced/ Operation Time

 Material needed

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  Manpower Planning

Position Number of Employees

 Marketing Manager

 Salesperson

 Promoter

 Etc

 Schedule of tasks and responsibilities

Task/Position Responsibilities/Job Description

Note : Do not include the manpower listed in the organization and marketing
department.

 Remuneration Plan

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 Monthly
Position No. of staff KWSP PERKESO TOTAL
salary

Note : Do not include the manpower listed in the organization and marketing
department.

 Machine and equipment

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 Type of equipment Price (RM) Quantity Total Amount

Name and address of supplier (machine and equipment)

*If related

 Operations Layout Plan

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 Operations Location

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 Some business, their operation is seperated from their administrave location. If
operational different from the organizational location do write down the address
as well as providing map to the location.

 Operation Overheads
e.g: water, electricity, gas facilities as well as other basic utilities during
operations

 Operational Budget
Cost of Fixed Monthly Expenses Other Expenses
TYPE
Asset (RM) (RM) (RM)

Fixed Asset

Monthly Expenses

Other Expenses

Total

PART 8

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 FINANCIAL PLAN

 Project Implementation Cost

o Fixed Asset Cost (Fixed Asset Investment)

o Monthly Expenses (working capital)
o Other expenses
o Contigency Cost

 Sources of Funds

o Own Constribution
- Cash
- Asset (Land and Building)

o External Sources Bank Loans

- Bank Loans
- Hire purchase

o Others

 Loan Amortisation Schedule (if relevant)

Loan Amount:
Interest Rate:
Loan Period:
Method:

Principal
Year Principal Interest Total Payment
Balance
1
2
3
4
5
6
7
8
9
10

 Hire Purchase Repayment Schedule (if relevant)

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 Type of Asset :
Original Price:
Deposit:
Loan Amount:
Interest Rate:
Loan Period:
Method:
Hire Purchase
Year Principal Interest Total Payment
Balance
1
2
3
4
5
6
7
8
9
10
11
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 Fixed Assets Depreciation Table (exclude land)

Type of Asset :
Original cost of asset:
Economic life:
Scrap Value:
Method:
Year Principal Interest Total Payment
1
2
3
4
5
6
7
8
9
10
11
12

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 Pro forma cash statement

 Statement of Manufacturing (for production and manufacturing)

 Statement of Trading (for production and manufacturing)

 Loss and Profit Statement (for production and manufacturing)

 Statement of Trading (for Trading Business)

 Profit and Loss Statement (for Trading Business)

 Balance Sheet Statement

PART 9

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 CONCLUSION

Item should be in this section are:

- Main content
- Main purpose
- Mitigation
- Important Issues

PART 10

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 APPENDICES

Document related to the company such as copy of partnership agreement (if available),
permit, licence, identity card etc could be attached here.

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