Shaniah Rose Hope M.

Sumaoang

12 – STEM C

SWOT ANALYSIS

I wish to establish a business that will consistently be worthwhile amongst women and men who uses
makeup as an art to express themselves. A makeup store with authentic high-end products can be
bought from online and over the counter. It will be located at Ayala Malls Feliz, where people can easily
access the store.

S (STRENGTHS) – makeup has been a necessity for most women throughout the years. As time passed,
men patronize makeup too. Also, it has been popularized by influencers who use makeup as their paint
and their faces as their canvas. From the amount of makeup they’ll be consistently using, we will provide
their needs with the best quality and best service.

W (WEAKNESSES) – there is no assurance that these products will be a hundred percent safe for all
because some may be allergic to the contents of products that we will be retailing. That too, if there is
some packaging that is dent or seals broken.

O (OPPORTUNITIES) – since the mall is located in an area where people can easily access the store,
there will be a lot of people who will buy from the store—especially if the store is just around the
corner. As the store grows, many good investments will surely be open.

T (THREATS) – there will surely be competencies. Some may also copy our way of managing the store.
Some may also want to take our spot if we don’t pay the rent regularly.

Thus, there will always be issues to be solved during the process. I am a student who strives to think of
and conduct businesses that will sustain me financially. There will always be bulks in the way but I can
always learn how to overcome those. Also, doing the SWOT analysis helps me identify what to do and
what not to do. Brainstorming ideas give me one or two steps ahead of what will come in the future.