Qualitative Evaluation

Qualitative research aims at the systematic application of a predetermined set of

procedures, to collect and analyze evidence, and present findings that resolve issues.
Qualitative research however aims to gain an understanding only on the particular case
studied rather than to generalize, or to use the data to support hypothesis.

Example:
One good real life example of qualitative research is Alan Peshkin’s 1986 book God's
Choice: The Total World of a Fundamentalist Christian School published by the University
of Chicago Press. Peshkin studies the culture of Bethany Baptist Academy by interviewing
the students, parents, teachers, and members of the community, and spending eighteen
months observing, to provide a comprehensive and in depth analysis of Christian schooling
as an alternative to public education.

Another problem is, assume the existence of a fictitious convenience store looking to
improve its patronage. Participant observation concludes that most visitors are men. One
good method to determine why women were not entering the store is in-depth interviews
of potential customers in the category. Interviewing a sample of potential female
customers, selected at random from competing stores or shopping malls might reveal the
reason of the store not stocking enough products suitable for women, having an image of a
“men’s store” selling adult items, having dirty or filthy bathrooms, and the like.

There are several types of political corruption that occur in local government. Some are
more common than others, and some are more prevalent to local governments than to
larger segments of government. Local governments may be more susceptible to corruption
because interactions between private individuals and officials happen at greater levels of
intimacy and with more frequency at more decentralized levels. Forms of corruption
pertaining to money like bribery, extortion, embezzlement, and graft are found in local
government systems. Other forms of political corruption are nepotism and patronage
systems.

Quantitative Evaluation
Quantitative data is any data that is in numerical form such as statistics,
percentages, etc. The researcher analyses the data with the help of statistics and hopes the
numbers will yield an unbiased result that can be generalized to some larger population.

Example:
The research of how the increasing number of registered nonprofits is affecting giving
trends in the United States.  Specifically I would like to see if different age groups are
showing different trends regarding their giving in response to the increasing number of
charities.

Another problem for quantitative evaluation is, “the rate of suicides in Lesbian, Gay,
Bisexual, and Transgender (LGBT) teens”.
And the last topic example is “the correlation between age and successful completion of
bachelor's degree”. To study whether traditional students or older students have a higher
rate of graduation within 4 years.