Tim and Angélique, Please make sure this reaches the Communications Group.

The write-up expected is below.Communications Group:Paper should

considerHow are communications converged? Synergy?How is the Internet used
(creatively)?How are sponsors involved? (Frequence Orange,
Gibson)Concerning the abiove:What research was done?How was the "campaign"
planned)?1. Problem?2.Consider the situation - identify the most importnt
factors.3. Characterize the target audience.4. Undertsand brand positioning
(HorizonVU, Artist, sponsors)5. Structure Objectives and how to achieve
them.6. Publicity launch7. Response assessment8. Overall evaluation of the
communication process and contentThanks. Phil--Phillip Cartwright, Ph.D.
Professor of EconomicsESG Management SchoolParis, FRANCE+33(0)6 22 69 96 6
------Original Message------
From: Rachel Turner
To: Boki Raven
To: Marina Kalaitanova
To: Michael Bates
To: marissa.farruggia@gmail.com
To: saliko-87@rambler.ru
To: Veronika Stukan
To: Timothy Dancey
To: Kathrinbergemann@hotmail.com
To: Angélique Joly
To: Luz Correa
Subject: International Marketing
Sent: May 6, 2011 9:44 AM