Professional Documents
Culture Documents
OVERVIEW
ASSIGNED READINGS
INTRODUCTION
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on the income they earn from their customers, clients, or
buyers. In most larger businesses it is marketing managers who
are primarily responsible for keeping their company close to
its customers. In any case, all those who have direct
responsibility for identifying, reaching, and satisfying
customers are engaged in marketing and everybody in a business
needs to understand its marketplace activities. This course
offers a complete introduction to professional marketing
thought and action. The course explains the nature and purpose
of marketing, followed by the fundamentals of each of the most
important marketing tasks. It analyses the business need for
customer orientation, the evaluation of markets, and the
targeting of market opportunities. There is then an assessment
of buyer behavior and the role of market information. Also,
the course explains how to integrate product and service
decisions with those on pricing, distribution, and promotion -
and why this is necessary.
Market Research
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Qualitative focus on consumer perception, attitudes, and
opinion of a particular product or service while quantitative
data refers to units sold, produced, distributed in a
particular region and time.
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Product Life Cycle (PLC) will differ across products and
categories, sometimes it may last only a few weeks or months
while in some other cases, some years. PLC can be extended
through advertising to gain new market share, price discounts
to lure customers, using product enhancements to add value,
and target new areas. Even new packaging and color changes can
improve perception levels.
Promotion
Now comes the most crucial part of the business process- sales
and distribution. The products must reach the targeted markets
through a well-planned distribution channel of national-level
distributors, clearing & forwarding agents, regional
distributors, wholesalers, and retailers.
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shop shelves but sufficient advertising has created a demand
among consumers who in turn get disappointed when the product
is not immediately available.
Storage
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based on consumer feedback so that adequate improvisations can
be made.
Financing
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over the crisis by rescheduling payments and giving time to
meet the obligations of sellers and resellers.
Market Risk-taking
Market information
Instructions:
1.Develop and design new food product
2.What is the name of your food product/Tagline
3.Process in making the product
4.What the needed materials
5.Documentation of the process Good Job for excellent product
5.Photo essay of your product design and development.
6.Packaging of the product
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REFERENCES
http://www.adelaide.edu.au/technology/yourservices/learning-
teaching/adapt/
RECOMMENDED ARTICLES
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Marketing Research
Market Risk Premium
Marketing Management Information
Branding vs Marketing
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