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Store competitiveness analysis

Store Information

List Store

HE Channel Store Name Tienda Issue


Soriana Las 0386 Puebla SEMANA 1
0386 Puebla SEMANA 2
SEMANA 3
Hiper Soriana Las AnSEMANA 4
SEMANA 5
Mega Soriana San P MONTO
PARTICIPACI
INVENTARIO
VENTA REAL FAVOR DE ENVIAR IMAGEN DE SISTEMA DE LA
TIENDA

Sell out $

Total LG SS Sony HIS Otr Total


$ - #DIV/0!
$ 66,262 $66,262 $0 $0 $0 $0 100%
$ 74,583 $45,612 $22,391 $0 $0 6580 100%
$ 25,936 $7,973 $4,473 $0 $0 13490 100%
$ - #DIV/0!
$ 166,781 $ 119,847 $ 26,864 $ - $ - $ 20,070
100.00% 71.86% 16.11% 0.00% 0.00% 12.03%

,
NOMERO REAL DE MODELOS
EXHIBIDOS

M&S% SKU In-Sto

LG SS Sony HIS Otr Total LG SS Sony HIS Others LG


#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0 ###
100% 0% 0% 0% 0% 187 21 30 0 5 131 11%
61% 30% 0% 0% 9% 185 17 34 0 5 129 9%
31% 17% 0% 0% 52% 182 16 33 0 5 128 9%
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0 ###
NUMERO DE PERSONAL POR
MARCA
Comparison by Brand

In-Store Share(%) Number of PC* (Promoter Count)

SS Sony HIS Otr LG SS Sony HIS Otr TTL LG% SS%

### ### ### #DIV/0! 0 ### ###


16% 0% 3% 70% 1 - 0 0 0 1 100% 0%
18% 0% 3% 70% 1 - 0 0 0 1 100% 0%
18% 0% 3% 70% 1 - 0 0 0 1 100% 0%
### ### ### #DIV/0! 0 ### ###
NUMERO DE PERSONAL POR
MARCA

ter Count) INVENTARIOS TTL TECNOLOGÌA INVENTARIOS SHARE %

4 Brand
Sony% HIS% Otr% LG SS Sony HIS LG SS Sony
Sub TTL
### ### ### #DIV/0! #DIV/0!
0% 0% 0% 21 30 - 5 131 16% 23% 0%
0% 0% 0% 17 34 - 5 129 13% 26% 0%
0% 0% 0% 16 33 - 5 128 13% 26% 0%
### ### ### ### #DIV/0! #DIV/0!
CORELACION
NTARIOS SHARE % GAP DIF. (SS vs LG) CHECK ( vs M/S
%)
4 Brand ISS% InvS% PmtS% M/S% ISS% InvS%
HIS PmtS%
Sub TTL
#DIV/0! #DIV/0! #DIV/0! ### #DIV/0! ###
4% 43% 5% 7% -100% -100% -5% -7% 100%
4% 43% 9% 13% -100% -31% -30% -42% 321%
4% 42% 9% 13% -100% -13% -69% -98% 741%
#DIV/0! #DIV/0! #DIV/0! ### #DIV/0! ###
Store competitiveness analysis
Store Information

List Store

HE Channel Store Name Tienda Issue


Soriana Las 0386 Puebla SEMANA 1
Soriana Las Animas SEMANA 2
SEMANA 3
SEMANA 4
SEMANA 5
MONTO
PARTICIPACI
INVENTARIO
VENTA REAL FAVOR DE ENVIAR IMAGEN DE SISTEMA DE LA
TIENDA

Sell out $

Total LG SS Sony HIS Otr Total


$ - #DIV/0!
$ 66,262 $66,262 $0 $0 $0 $0 100%
$ 74,583 $45,612 $22,391 $0 $0 6580 100%
$ 25,936 $7,973 $4,473 $0 $0 13490 100%
$ - #DIV/0!
$ 166,781 $ 119,847 $ 26,864 $ - $ - $ 20,070
100.00% 71.86% 16.11% 0.00% 0.00% 12.03%
NOMERO REAL DE MODELOS
EXHIBIDOS

M&S% SKU In-Sto

LG SS Sony HIS Otr Total LG SS Sony HIS Others LG


#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0 ###
100% 0% 0% 0% 0% 187 21 30 0 5 131 11%
61% 30% 0% 0% 9% 185 17 34 0 5 129 9%
31% 17% 0% 0% 52% 182 16 33 0 5 128 9%
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0 ###
NUMERO DE PERSONAL POR
MARCA
Comparison by Brand

In-Store Share(%) Number of PC* (Promoter Count)

SS Sony HIS Otr LG SS Sony HIS Otr TTL LG% SS%

### ### ### #DIV/0! 0 ### ###


16% 0% 3% 70% 1 - 0 0 0 1 100% 0%
18% 0% 3% 70% 1 - 0 0 0 1 100% 0%
18% 0% 3% 70% 1 - 0 0 0 1 100% 0%
### ### ### #DIV/0! 0 ### ###
NUMERO DE PERSONAL POR
MARCA

ter Count) INVENTARIOS TTL TECNOLOGÌA INVENTARIOS SHARE %

4 Brand
Sony% HIS% Otr% LG SS Sony HIS LG SS Sony
Sub TTL
### ### ### #DIV/0! #DIV/0!
0% 0% 0% 21 30 - 5 131 16% 23% 0%
0% 0% 0% 17 34 - 5 129 13% 26% 0%
0% 0% 0% 16 33 - 5 128 13% 26% 0%
### ### ### ### #DIV/0! #DIV/0!
CORELACION
NTARIOS SHARE % GAP DIF. (SS vs LG) CHECK ( vs M/S
%)
4 Brand ISS% InvS% PmtS% M/S% ISS% InvS%
HIS PmtS%
Sub TTL
#DIV/0! #DIV/0! #DIV/0! ### #DIV/0! ###
4% 43% 5% 7% -100% -100% -5% -7% 100%
4% 43% 9% 13% -100% -31% -30% -42% 321%
4% 42% 9% 13% -100% -13% -69% -98% 741%
#DIV/0! #DIV/0! #DIV/0! ### #DIV/0! ###
Sell out $ SKU
LG SS Sony HIS Otr Total LG SS Sony
Costco Rioja
U
HIS Others

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