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PESTEL ANALYSIS OF UAE

Conclusion: -
According to the above PESTEL analysis, UAE’s market will be best for Uniqlo. Since, UAE
is having a free trade agreement with Japan and moreover Uniqlo is also a Japan based
company. Already, there are around 150 ready-made garment manufacturers essentially
located in Dubai and near Sharjah. Accounting for close to 5.5% share of the world trade, the
Middle East ranks the fourth largest exporter of fashion and clothing accessories . Moreover,
the textile industry in the UAE is thriving on supportive government initiatives in terms of
infrastructure development, tax exemptions, and transparency in paper work. Development of
technical textiles and providing innovative textile products is what the UAE manufacturers
are aiming at and are showing active interest in. This will increase the productivity, improve
the quality of products, and aid in delivering timely shipments of the orders.

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