Planning, Implementing, and Evaluating Marketing Strategies

 Marketing Objectives

 The 4Ps/7Ps and 4Cs/7Cs of Marketing

 4Ps Marketing Mix Strategy (Product Strategy, Pricing Strategy, Distribution and Supply Chain Strategy,
and Promotion Strategy)

 Managing Mark eting implementation

 Evaluating Marketing Strategies

Develop marketing objectives

Explain the marketing models such as 4Ps, 7Ps, 4Cs, and 7Cs as important tools and approaches in
creating marketing mix strategies for a business

Explain in detail the 4Ps Marketing Mix Strategy such as Product Strategy, Pricing Strategy, Distribution
and Supply Chain Strategy, and Promotion Strategy Identify what is necessary to effectively manage the
implementation of marketing strategies Describe the major elements of strategic performance
evaluation in marketing