3.

From an end user’s perspective, ecommerce websites are very convenient

to purchase products and services online. The process is often very quick as
the customers can place orders in a relatively short period of time, without
having to leave their homes or offices. Moreover, customers can purchase
from several businesses without having to physically move around.
Customers and potential buyers can be provided with a lot of information that
make their shopping experience quicker and easier as well as improved
customer service. They will also have the opportunity to purchase products
and service 24/7 comfortably and conveniently. Allowing customers to shop
for the comfort and convenience of their own homes at any time can increase
business sales and potentially the customers’ loyalty.

 Less time
 Low cost
 Less environment pollution
 Less traffic

2. sell-side and buy-side e-commercethings are work from company

perspective

1. Buy side is where the organisation purchases from suppliers, the

transaction between organization and supplier

2. sell side is when that organisation sells it on to its customer, it’s a

transpiration between organization and customer .

Sell side e-commerce is e-commerce transactions between a supplier

organisation and its customers, possibly through intermediaries.” Buy side is
where the organisation purchases from suppliers, sell side is when that
organisation sells it on to its customers

4.
A revenue model is a framework for generating financial income. It identifies
which revenue source to pursue, what value to offer, how to price the value,
and who pays for the value.

1. Transaction Fee Revenue Model

The revenue is generated through transaction fees by the customer paying a fee for a transaction to
the operator of a platform. The company is a market place operator providing the customer with a
platform to place his transactions. During this process the customer may be presented as a buyer as
well as a seller. Examples

 eBay

 Amazon

2. Subscription Revenue Model

Users are charged a periodic (daily, monthly or annual) fee to subscribe to a service. Many sites
combine free content with premium membership, i.e. subscriber- or member-only content.
Subscription fees do not depend on transactions. Subscribers use the content as long and often
as they want

 Spiegel Online, 
 Zattoo
 Netflix

5. The barriers of adoption of e-commerce include lack of information options, lack of

time to investigate options, lack of access to computers, lack of access to hardware and
software, limited knowledge of e-commerce models and methodologies.

6. SEO can help a business accomplish a number of goals, including ones involving brand awareness,
traffic, conversions, customer experience, and much more, which is why it’s so important for digital
marketers to have a solid grasp of what SEO is, how it can help achieve goals, and what the most cutting-
edge best practices are.

 Organic Search Is Most Often the Primary Source of Website Traffic

 SEO Builds Trust & Credibility
 Good SEO Also Means a Better User Experience
 Local SEO Means Increased Engagement, Traffic & Conversions
 Understanding SEO Helps You Understand the Environment of the Web
7.

Disintermediation as “The removal of intermediaries such as distributors or brokers

that formerly linked a company to its customers” and Reintermediation as “The
creation of new intermediaries between customers and suppliers providing services
such as supplier search and product evaluation”

The emergence of new technologies within e-commerce has made it possible for different ways
of interaction between players in a market. The internet is having an impact on organizations in
a number of industries, in a positive way as well as a negative way. The travel industry is an
industry highly affected by e-business, especially disintermediation and reintermediation.
Traditional travel distribution channels such as travel agencies have been replaced by a new
generation of virtual travel ventures, which are based on a pioneering business model.

Two main types of events can occur by e-business which is disintermediation and
reintermediation. Both events are important considerations for organizations as they can both
change the nature of the transaction process. Disintermediation and reintermediation are
important issues in supply chain management within the industry as they both affect the
intermediaries in the supply chain. Disintermediation eliminates intermediaries of a supply chain
and reintermediation adds new elements to the supply chain. Both events are also an important
consideration for organizations in the travel industry such as travel agencies and tour operators.

The critical issues surrounding disintermediation reveal that ‘cutting out the middle man’ is not
something to be rushed into. A lack of consideration of more than its cost-saving potential was
the likely cause of early expectations that it would widely adopted. When considering factors
such as market conditions, core competencies and the value added to products by
intermediaries, it is clear to see that major obstacles stand in the way of complete
disintermediation taking place in many industries.
reintermediation have emerged as very
attractive and perhaps unavoidable if manufacturers want to succeed in a market
where consumers expect high quality, value-adding services, particularly in their
online shopping experience. However, unforeseen advances in Information
Technology that better enable manufacturers to replicate the services offered by
intermediaries could change this, as could an unforeseen re-shaping of the way
people search for and purchase products online.