Getting Started

WITH 1% FOR THE PLANET

GETTING STARTED WITH
1% for the Planet

1% for the Planet started in 2002 when Yvon Chouinard, founder of Patagonia,
and Craig Mathews, founder of Blue Ribbon Flies, met and bonded over their
shared love for the outdoors.

Realizing their responsibility to protect our planet, they decided to give 1% of

their sales back to the environment — whether they were profitable or not.

Since then, 1% for the Planet has become one of the most recognized global
environmental communities.

3,000+ business members and an expanding community of individual members

Approved nonprofit partners in more than 90 countries

More than $253 million (USD) given back to the environment

Last updated: April 4, 2020

“The intent of 1% for the Planet is to help fund

these diverse environmental organizations so
that collectively they can be a more powerful
source in solving the world’s problems.”

— Yvon Chouinard in his book, Let My People Go Surfing

Our purpose:
We exist to ensure our planet and
future generations thrive.

How do we do it? We
match companies with the
right nonprofit partners,
facilitating lasting, impactful
relationships that benefit
businesses, communities,
customers, employees and
the planet.

Membership with 1% for

the Planet is simple and
provides a tried-and-tested
framework for certified
corporate giving.
Our issue areas
Our approved nonprof it partners are carefully vetted environmental
organizations that are implementing proven solutions to drive on-the-ground
change. These nonprofits work within six key issue areas:

CLIMATE
Climate change is the defining issue of
our time. It is transforming our way of life,
our food systems, our economy and our
local communities. No challenge is more
critical to overcome than the threat that
climate change poses to our planet.
FOOD
Our communities, livelihoods and
ecosystems all depend on healthy food
systems. As the world’s population rises
and resources become scarcer, our
food systems increasingly depend on
environmental, economic and social
collaboration.

LAND
Effective land management is key to
sustaining the world’s diverse natural
landscapes and the resources they
provide to all life. Conserving and
protecting land, as well as land rights for
indigenous communities, is essential to a
healthy planet.
POLLUTION
From factory carbon emissions to toxic
dumping in our oceans, pollution is
harming the environment on a global
scale. Sustaining the planet means not
only preventing future pollution, but
also doing our part in cleaning up the
environment.

WATER
Water constitutes 71 percent of the
Earth’s surface and is vital to all forms
of life, yet our water resources are
threatened like never before. Our
environment and economies depend on
global action to restore and preserve the
quality of all water on our planet.
WILDLIFE
Wildlife diversity is critical for a healthy
planet. We have an obligation to
conserve and protect the variability of
wildlife on our planet and to maintain
the biodiversity that sustains all of Earth’s
ecosystems, from deserts, to rainforests
to coral reefs..
 1% FOR THE PLANET MEMBERSHIP:
Much more than giving.
1% for the Planet business members gain so much more than just a nonprofit
partner. Our expertise, guidance and network ensure that you make the most out
of your corporate giving program to advance your overall business strategy.

We believe in developing relationships that are about more than financial

support. We work closely with our members and nonprofits to forge strategic
partnerships that deliver real value. We understand that every relationship
is different, and each member has their own specific goals — let’s meet
those goals together.

Members save time by leveraging 1% for the Planet’s expertise. We ensure

each giving program delivers on strategic goals while creating maximum
environmental impact.

We offer flexible and creative ways to give back:

A Breakdown of the 1% Commitment

1/4
1/2
IN-KIND DONATIONS
Includes product, service,
& employee volunteer time

1/4
MONETARY DONATIONS
Includes membership fees

APPROVED
PROMOTIONAL SUPPORT

Already working with an environmental nonprofit partner or have one in mind?

You can also recommend a new nonprofit to join our network.
Business opportunities
Your 1% for the Planet membership is a valuable asset to your organization.
Membership can help you differentiate your brand, engage your employees
and leverage a network of innovative business leaders.

STRENGTHEN YOUR CULTURE

Instill a culture of giving in your company’s DNA. Your 1% for the Planet
membership showcases your company’s values and leadership — helping you
attract and retain top talent. Research shows:

90 %
50 %

of millennials say they want to of millennials say they would

use their skills for good take a pay cut to find work that
matches their values

70 %
88 %

of employees say that giving of millennials say their job is

back and being civically engaged more fulfilling when they can
are their highest priorities make a positive impact on social
and environmental issues
PROMOTE YOUR MEMBERSHIP
Your customers want to know that you’re committed to helping the planet.
In fact, 91% of global citizens are interested in hearing about corporate social
responsibility initiatives, and 88% of consumers feel a responsibility to purchase
products they think are socially and environmentally responsible.

Promoting your 1% for the Planet membership is a great opportunity to show

your customers that you share their values.

Share your story: Promote your giving story on your website, through social
media, in your newsletters and emails, at meetings and sales pitches, with
your employees, and honestly, to anyone who will listen. Let the world know
that you’re not just here to do business, you’re here to do good.

Leverage our logo: One of the easiest ways to communicate your

commitment to the planet is by harnessing the power of the 1% for the
Planet logo. As a 1% for the Planet business member, you’ll be able to add
the 1% for the Planet logo to your products, packaging, website and more.

Collaborate with our network: Join forces with other 1% for the Planet
member businesses to create co-marketing opportunities and amplify the
impact of your membership.

Advertise for the planet: Grow the movement while you grow your brand.
1% for the Planet business members can get credit toward their annual
membership commitment (up to 25%) through approved promotional
efforts. You can show the world your values and highlight the important
work of your nonprofit partners and 1% for the Planet — a win-win-win!

Get involved with us: 1% for the Planet hosts frequent member-exclusive
events to help you network with other brands and maximize the value of
your membership.
Joining is simple.

Fill out our brief, nonbinding questionnaire. This helps us get to know
1
you and your business.

One of our membership managers will reach out to review the benefits of
2 joining the 1% for the Planet network, outline what giving opportunities
might be best for you and answer any questions you might have.

Make it official! Sign our membership agreement and pay a small

3
membership fee (which counts toward your annual 1% commitment).

Once you officially become a member, your dedicated membership

4 manager will get to work investigating which of our partners could be
the right match for you.

5 Next, we’ll propose an overall giving strategy with corresponding nonprofit

partner recommendations.

Once you settle on a giving strategy and nonprofit partner, we connect

6 you directly with your new partner so you can start building a relationship
and giving back!

DOING GOOD, TOGETHER.

The more we band together to address climate change and protect our planet,
the bigger our impact will be. When you become a 1% for the Planet business
member, you get tools, templates and support to help with each stage of your
giving journey. If you’re ready to make a difference with 1% for the Planet, fill
out our intake questionnaire today!

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