INTERNATIONAL

MARKETING

CLASS ASSIGNMENT

SUBMITTED BY: Surbhi Thakkar

ERP ID: 0191MIB036

COURSE: MBA-IB (2nd SEM)

SUBMITTED TO: PROF. PARVI BHARTI

 CASE ON

NIKE PRODUCT DEVELOPMENT FROM CONCEPT TO CUSTOMER

LEARNING FROM THE CASE:

1. anticipating the requirements of the customer - Innovation is the thing that separates Nike
in the business

2. Research and advancement

3. Ensuring right item situating - Nike was cognizant that Nike Free should have been
situated as an extra preparing shoe in your pack sack, not really as a substitution to your
conventional running shoes

4. Reaching the purchaser - Advertising is equal with Nike. In organization with its
publicizing office, Nike has made a portion of the world's most eye catching promoting

5. Nike intends to carry motivation and advancement to each competitor on the planet - and it
believes everyone to be a competitor!