Created by: Samantha, Ceja

Teenagers and Children

Target Market Age: 4-17
Psychographics: Gummy worm enthusiast

Place
Product World Wide Stores
● Walmart
Price ● Target
● Costco
Competitors: ● SaveMart
Fruity Pebbles- $2.10
Trix- $3.83
Worm Crawlers Price: Promotion
$3.25 ● Coupons: $2 with a
Worm shaped, Fruity purchase of 2 or more
tasting, crunchy boxes
worms ● Advertising: Tv ads on kid
channels
 Created by: Ms. Murphy

Adults: Male & Female

Target Market Aged: 18 -34
Psychographics: Chocolate Lovers & People with a Sweet Tooth

Price Product Place

National Grocery Stores
● Save Mart
Competition: ● Food 4 Less
Honey Bunches of Oats: $3.49 ● Target
Cookie Crisp: $2.57 ● Walmart

Choco Chips Price: $2.99

Promotion

● Coupons: .50 cents off

EXAMPLE Crispy Honey Flakes with

Oats, granola, and
● Advertising: Local
Supermarket ads/mailers
chocolate chips!