Professional Documents
Culture Documents
ACTIVITIES
Copyright
Copyright © 2014 Pearson
© 2016 Pearson Education,
Education, Ltd.
Ltd 8-1
LEARNING OBJECTIVES
1. Define the nature and purposes of planning.
Copyright
Copyright © 2014 Pearson
© 2016 Pearson Education,
Education, Ltd.
Ltd 8-2
WHAT IS PLANNING?
Copyright
Copyright © 2014 Pearson
© 2016 Pearson Education,
Education, Ltd.
Ltd 8-3
WHY DO MANAGERS PLAN?
Copyright
Copyright © 2014 Pearson
© 2016 Pearson Education,
Education, Ltd.
Ltd 8-4
Cost of planning:
1-managerial time:
-Done properly, the planning process requires a significant amount of managerial time
and energy.
__________________________________________
Copyright
Copyright © 2014 Pearson
© 2016 Pearson Education,
Education, Ltd.
Ltd 8-6
Criticisms of formal planning:
TOP-DOWN PLANNING:
The advantage is that top managers , who are the most knowledgeable about
the firm as a whole , drives plans that affect the entire organization.
______________________________________________
BOTTOM-UP PLANNING:
-the advantage is that lower level management , who are most knowledgeable
about customer needs and very close to people, derives plans that attract
customers and satisfy their needs.
TOP-DOWN PLANNING BOTTOM-UP PLANNING
Planning effort begins with the board of Planning is initiated at the lowest level
directors and top executives of the firm. of the organization.
FEEDBACK
Copyright
Copyright ©
© 2014
2016 Pearson
Pearson Education,
Education, Ltd
Ltd. 8-11
TYPES OF GOALS (CONT.)
Copyright
Copyright © 2014 Pearson
© 2016 Pearson Education,
Education, Ltd.
Ltd 8-12
TYPES OF PLANS
Copyright
Copyright ©
© 2014
2016 Pearson
Pearson Education,
Education, Ltd
Ltd. 8-13
TYPES OF PLANS (CONT.)
Copyright
Copyright ©
© 2014
2016 Pearson
Pearson Education,
Education, Ltd
Ltd. 8-14
TYPES OF PLANS (CONT.)
Copyright
Copyright © 2014 Pearson
© 2016 Pearson Education,
Education, Ltd.
Ltd 8-15
EXHIBIT 8-1
TYPES OF PLANS
Copyright
Copyright ©
© 2014
2016 Pearson
Pearson Education,
Education, Ltd
Ltd. 8-16
APPROACHES TO SETTING GOALS
Copyright
Copyright ©
© 2014
2016 Pearson
Pearson Education,
Education, Ltd
Ltd. 8-17
EXHIBIT 8-2
THE DOWNSIDE OF TRADITIONAL GOAL-SETTING
Copyright
Copyright ©
© 2014
2016 Pearson
Pearson Education,
Education, Ltd
Ltd. 8-18
REVIEW LEARNING OBJECTIVE 8.1
Copyright
Copyright ©
© 2014
2016 Pearson
Pearson Education,
Education, Ltd
Ltd. 8-19
REVIEW LEARNING OBJECTIVE 8.2
Copyright
Copyright © 2014 Pearson
© 2016 Pearson Education,
Education, Ltd.
Ltd 8-20
REVIEW LEARNING OBJECTIVE 8.2 (CONT.)
Copyright
Copyright ©
© 2014
2016 Pearson
Pearson Education,
Education, Ltd
Ltd. 8-21
REVIEW LEARNING OBJECTIVE 8.2 (CONT.)
Copyright
Copyright ©
© 2014
2016 Pearson
Pearson Education,
Education, Ltd
Ltd. 8-22
REVIEW LEARNING OBJECTIVE 8.3
Copyright
Copyright © 2014 Pearson
© 2016 Pearson Education,
Education, Ltd.
Ltd 8-23