Part1 Choosing Your Color Scheme

Image titled Design Posters Step 1

1. Make it visually appealing. The point of adding color to your poster is to make it visually
appealing; it should draw and audience. Too much color is confusing.[1] One or two accent
colors that are eye-catching and emphasize your subject is all you need.
2. Understand the message and audience. If your poster is themed use a matching color. For
instance, if you’re doing a presentation about breast cancer, be sure to use the correct pink. The
audience will see this and be drawn to it because it’s familiar.
3. Use dark colored font. Use a poster that has a light colored background and a dark colored text.
This not only saves a tremendous amount of ink, but makes it easier for your audience to read.

Part2 Using Helpful Images

1. Ask yourself if images are helpful. You have limited space on your poster, so use the space
wisely. If you’re going to use images, they should be figures, diagrams, graphics, or tables that
are easy-to-read and help illustrate your ideas.[2]
 Charts are a great visual aid for a poster. They are a good way to add blocks of
color while adding a visual explanation of your ideas.
 Clip art rarely illustrates the ideas that you’re trying to get across in posters.
Choose other images to help with this.
2. Cite your pictures. Make sure the pictures that you’re using are public domain. Just because you
can copy them from google, doesn’t mean they’re appropriate to use. If you are going to use a
picture from here, be sure to post a citation for it on your poster.
3. Make them a good size. You want your graphics to be easily read from a distance of at least 5
feet.[3]This means they should be no smaller than 5” x 7”. You also don’t want them to take over
the entire poster—your font is the important part of the poster. Create a good balance between the
two.
4. Use appropriate placement. Don’t overlap your images over your font, but make sure they are
next to any wording that helps explain them. You shouldn’t be using these just to fill a giant
empty space. All of your images should have purpose.

Part3 Picking the Fonts

1. Know your styles. You should use a simple, clean and professional writing for the majority of
your text. On a computer, these are your serif fonts, such as Times New Roman, or Palatino.
These fonts are easier to read, especially at a smaller size. You also have the choice of san serif
fonts, such as Arial, Comic Sans, or Helvetica. These fonts can be used sparingly to add visual
appeal to your poster.
  Mix them up. It will help differentiate your titles from your informational text—making
your titles stand out more.
 If you’re using your handwriting instead of computer font, mix up your writing style to
add interest to your poster.

2. KISS it. The acronym “K.I.S.S.” stands for keep it short and simple. You don’t want your poster
to be overpowered by words. If you use too many words, many people won’t bother reading it all.
You want your main ideas to be portrayed on the poster, but you should be going into depth with
your verbal presentation rather than with your visual aid.

3. Make your writing the right size. Just as your images, all of your lettering should be legible from
at least 5 feet away.[4]
 Title: 72-point or larger
 Names/Subheadings: 48-point type
 Narrative text: 24-point type or larger

Part4 Balancing Your Poster

1. Emphasize the most important information. Highlight the most important aspect of your poster
with a cluster of images and color. This will draw the audience’s eye to that part of the poster.

2. Connect with your viewers. If your viewers are a younger crowd, you would use more loud colors
and different fonts than if your viewers are an older, professional group. This goes for you images
as well. Use charts and graphs to explain things for a work presentation, or use creative characters
to help show off safety features for a children’s toy.

3. Remember the 1/3-2/3 rule. 1/3 of your poster should be white space. 2/3 of it should be text and
images. This creates a balance that is aesthetically pleasing to your audience.[5]