aruti Suzuki is India's number one leading automobile manufacturer and the market leader in the car segment

, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% bySuzuki of Japan. The BJP-led government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzukis are sold in India and various several other countries, depending upon export orders. Models similar to Maruti Suzukis (but not manufactured by Maruti Udyog) are sold by Suzuki Motor Corporation and manufactured in Pakistan and other South Asian countries. The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Suzuki Alto tops the sales charts and Maruti Suzuki Swift is the largest selling in A2 segment. Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model ("Maruti" is another name of the Hindu god, Hanuman). Maruti Suzuki has been the leader of the Indian car market for over two decades. Its manufacturing facilities are located at two facilities Gurgaon and Manesar south of Delhi. Maruti Suzuki’s Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually.

SX4. Ritz.842 cars. the Indira Gandhi government assigned a delegation of Indian technocrats to hunt for a collaborator for the project. Suzuki Motor Corporation. which owns 54.024 were exported.2 per cent of Maruti Suzuki. After the death of Sanjay Gandhi. While the major companies were personally represented in the initial rounds of discussion. Swift. which ran into trouble and was liquidated. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact. Japan. Maruti 800. of which 53. It is listed on the Bombay Stock Exchange and National Stock Exchange in India. Osamu Suzuki. lightweight engine that is clean and fuel efficient. is a global leader in mini and compact cars for three decades. Swift DZire. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific. Initial rounds of discussion were held with the giants of the automobile industry in Japan including Toyota. Alto. Gypsy. Grand Vitara. Suzuki's bid was considered negligible. The rest is owned by public and financial institutions. Suzuki Motor Corporation was at that time a small player in the four wheeler automobile sector and had major share in the two wheeler segment. Eeco. Maruti Suzuki offers 15 models. Maruti Suzuki sold 764. Estilo. Swift. the parent company. Swift DZire. Nissan and Honda. During 2007-08. Chairman and CEO of the company ensured that he was present in all the rounds of discussion. remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant.000 people are employed directly by Maruti Suzuki and its partners. Osamu in an article writes that it subtly massaged their (Indian delegation's) egos and also convinced them about .More than half the cars sold in India are Maruti Suzuki cars. WagonR. over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Astar.[3] Further information: Timeline of Maruti Suzuki Partner for the joint venture Sanjay Gandhi owned the Maruti Technical Services Limited. In all. A-star and SX4 are manufactured in Manesar. Grand Vitara is imported from Japan as a completely built unit (CBU). india's no 1 vechil maruti suzuki i like the most negi Nearly 75. The company is a subsidiary of Suzuki Motor Corporation. Omni.

Suzuki in return received a lot of help from the government in such matters as import clearances for manufacturing equipment (against the wishes of the Indian machine tool industry then and its own socialistic ideology). The success of the joint venture led Suzuki to increase its equity from 26% to 40% in 1987.the sincerity of Suzuki's bid. was designed and is made only in India. and further to 50% in 1992. Joining in 1982 he held several key positions in the . was the managing director of the company since the inception of the joint venture. Delhi.C. Suzuki's fifth global car model.Bhargava. under the United Front (India) coalition andSuzuki Motor Corporation over the joint venture was a point of heated debate in the Indian media till Suzuki Motor Corporation gained the controlling stake. In 1982 both the venture partners had entered into an agreement to nominate their candidate for the post of Managing Director and every Managing Director will have a tenure of five years[6] Initially R. Till today he is regarded as instrumental for the success of Maruti Suzuki. A-Star.[5] Besides being Suzuki's largest subsidiary in terms of car sales. This highly profitable joint venture that had a near monopolistic trade in the Indian automobile market and the nature of the partnership built up till then was the underlying reason for most issues.[4] Joint venture related issues Maruti Suzuki's A-Star vehicle during its unveiling in Pragati Maidan. Maruti Suzuki is also Suzuki's leading research and development arm outside Japan Relationship between the Government of India. This ensured that Suzuki conscientiously nursed Maruti Suzuki through its infancy to become one of its flagship ventures. land purchase at government prices for setting up the factory Gurgaon and reduced or removal of excise tariffs.

]ndustrial relations For most of its history. Suzuki also felt that Bhaskarudu was a proxy for the Government and would not let it increase its stake in the venture. Bhaskarudu. Its emphasis of a Japanese work culture and the modern manufacturing process.[7] After completing his five year tenure. Bhaskarudu as the Managing Director on 27 August 1997. first instituted in Japan in the 1970s.N. Mr. 1989 Director. Productions and Projects. Bhaskarudu was "incompetent" and wanted someone else. Materials and in 1993 as Joint Managing Director. Government of India refuted the charges.[11] Many politicians believed.[9] If Maruti Suzuki would have been able to indigenise gear boxes then Maruti Suzuki would have been able to manufacture all the models without the technical assistance from Suzuki. Jagdish Khattar. Suzuki Motor Corporation didn't attend the Annual General Meeting of the Board with the reason of it being called on a short notice.S.[10] The relation strained when Suzuki Motor Corporation moved to Delhi High Court to bring a stay order against the appointment of Mr. 1988 as Director. Bhaskarudu had joined Maruti Suzuki in 1983 after spending 21 years in the Public sector undertaking Bharat Heavy Electricals Limited as General Manager. Later in 1987 he was promoted as Chief General Manager.L. and from 1 January 2000.[8] Later Suzuki Motor Corporation went on record to state that Mr. Executive Director of Maruti Udyog Limited would assume charges as the Managing Director. even today the gear boxes are still imported from Japan and are assembled at the Gurgaon facility. and had stated in parliament that the Suzuki Motor Corporation is unwilling to localize manufacturing and reduce imports.company before heading the company as Managing Director. Media stated from the Maruti Suzuki sources that Bhaskarudu was interested to indigenise most of components for the models including gear boxes especially for Maruti 800. This remains true. the Ministry of Industries. S. Mr. Maruti Udyog Limited had relatively few problems with its labour force. The issue was resolved in an out-of-court settlement and both the parties agreed that R S S L N Bhaskarudu would serve up to 31 December 1999. However. Currently he is on the Board of Directors. was accepted by . The Government nominated Mr. Bhargava later assumed the office of Part-Time Chairman. Till today the issue of localization of gear boxes is highlighted in the press.

with four MUL employees going on a fast-unto-death. The standoff with the management continued to December with a proposal by the management to end the two-month long agitation rejected with a demand for reinstatement of 92 dismissed workers. following a disinvestments policy.[12] Services offered [Current sales of automobiles . But with the change in management in 1997. and the conflict between the United Front Government and Suzuki may have been the cause of unrest among employees. proposed to sell part of its stake in Maruti Suzuki in a public offering. going on a six-hour tools-down strike at its Gurgaon plant. demanding among other things.the workforce of the company without any difficulty. About this time. The management has refused to pass on the benefits citing increased competition and lower margins. revision of the incentive scheme offered and implementation of a pension scheme. a better pension scheme and other benefits. irked over the suspension of nine employees. A major row broke out in September 2000 when employees of Maruti Udyog Ltd (MUL) went on an indefinite strike. the NDA government. Employees struck work for six hours in October 2000. The Staff union opposed this sell-off plan on the grounds that the company will lose a major business advantage of being subsidised by the Government. demanding revision of the incentive-linked pay and threatened to fast to death if the suspended employees were not reinstated. when it became predominantly government controlled for a while. At the same time around 1500 plant workers from the MUL's Gurgaon facility were agitating outside the company's corporate office demanding commencement of production linked incentives. In December the company's shareholders met in New Delhi in an AGM that lasted 30 minutes.

Maruti Omni India's Corps of Military Police personnel patrolling the Wagah border crossing in thePunjab in a Maruti Gypsy. Maruti WagonR Maruti Alto .

Maruti Suzuki Swift DZire .Maruti Suzuki Swift Maruti Suzuki Zen Estilo Suzuki SX4 5th Generation Suzuki Alto is sold as Maruti Suzuki A-Star in India.

2. 6. ]Imported 800 (Launched 1983) Omni (Launched 1984) Gypsy (Launched 1985) WagonR (Launched 2000) Alto (Launched 2000) Swift (Launched 2003) Estilo (Launched 2009) SX4 (Launched 2007) Swift DZire (Launched 2008) A-star (Launched 2008) Ritz (Launched 2009) Eeco (Launched 2010) Suzuki Grand Vitara Discontinued car models 1. 9.Suzuki Splash is sold as Maruti Suzuki Ritz in India. 8. Manufactured locally 1. 3. 11. 2. 12. 7. 1000 (1990–1994) Zen (1993–2006) . 4. 5. 10.

4. Gurgaon Manufacturing Facility The Gurgaon Manufacturing Facility has three fully integrated manufacturing plants and is spread over 300 acres (1. Estilo.000 K-Series engines annually. The entire facility is equipped with more than 150 robots. The Gurgaon Facilities manufactures the 800. As of March 2010 it has 802 dealerships across 555 towns and cities in India. To ensure the vehicles sold by them are serviced properly.4 km2).[14] It has 30 Express Service Stations .000 vehicles annually in October 2008. Omni. All three plants have an installed capacity of 350. 7. Manesar Manufacturing Facility The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres (2. Maruti Suzuki has 2. The production capacity was further increased by 250. out of which 71 have been developed in-house.3.000 vehicles annually but this was increased to 300.335 towns and cities. Swift. Gypsy and Eeco.2 km2).000 vehicles annually. 5. Esteem (1994–2008) Baleno (1999–2007) Zen Estilo (2006–2009) Versa (2001–2010) Grand Vitara XL7 (2003–2007) ]Manufacturing facilities Maruti Suzuki has two state-of-the-art manufacturing facilities in India. Swift DZire and SX4. [Sales and service network Maruti Suzuki is one of the companies in India which has unparalleled sales and service network. 6.250. WagonR. Alto.000 vehicles annually.000 vehicles annually but productivity improvements have enabled it to manufacture 700. The Manesar Plant produces the A-star. Initially it had a production capacity of 100. The Gurgaon facilities also manufacture 240.[13] Both manufacturing facilities have a combined production capacity of 1.000 vehicles annualy.000 vehicles taking total production capacity to 550.740 workshops (including dealer workshops and Maruti Authorised Service Stations) in 1.

and Sundaram to start this venture including its strategic partners in car finance.[21] "Maruti Finance marks the coming together of the biggest players in the car finance business. New India Assurance and Royal Sundaram. Kotak Mahindra.000 vehicles through SBI-Maruti Finance.[16] ]Maruti Insurance Launched in 2002 Maruti Suzuki provides vehicle insurance to its customers with the help of the National Insurance Company. By December 2005 they were able to sell more than two million insurance policies since its inception. Other automobile companies have not been able to match this benchmark set by Maruti Suzuki. Bajaj Allianz. The company is planning to expand the number of dealerships to 1.on 30 National Highways across 1. Maruti has sold over 12.[19] Maruti Suzuki tied up with ABN Amro Bank. Again the company entered into a strategic partnership with SBI in March 2003[20] Since March 2003. where Maruti Suzuki trains the local staff. SBI-Maruti Finance is currently available in 166 cities across India. Standard Chartered Bank. HDFC Bank. ICICI Limited. Limited[17] This service started as a benefit or value addition to customers and was able to ramp up easily. — Jagdish Khattar.[15] Service is a major revenue generator of the company. Prior to the start of this service Maruti Suzuki had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan.314 cities in India. Ltd and Maruti Insurance Brokers Pvt. They are the benchmarks in quality and efficiency. Combined with Maruti volumes and networked dealerships. The service was set up the company with the inception of two subsidiaries Maruti Insurance Distributors Services Pvt.500 by 2015. Maruti Suzuki launched Maruti Finance in January 2002. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle.[18] ]Maruti Finance To promote its bottom line growth. Managing director of Maruti Udyog Limited in a press conference announcing the launch of Maruti Finance on 7 January 2002[19] . Most of the service stations are managed on franchise basis. this will enable Maruti Finance to offer superior service and competitive rates in the marketplace".

Delaware.[25] [Accessories Many of the auto component companies other than Maruti Suzuki started to offer components and accessories that were compatible. This caused a serious threat and loss of revenue to Maruti Suzuki. It is a market place for used Maruti Suzuki Vehicles. stereo systems. Citi Finance India Limited is a wholly owned subsidiary of Citibank Overseas Investment Corporation. body cover. These products are sold through dealer outlets and authorized service stations throughout India. sell or exchange used Maruti Suzuki vehicles with the help of this service in India. which in turn is a 100% wholly owned subsidiary of Citibank N.5% from the market rates. National Stock Exchange and Transworld. This fleet management service include end-to-end solutions across the vehicle's life. Reckitt Benckiser.[26] [edit]Maruti Driving School . Sona Steering. HDFC and Maruti Suzuki came together in 1995 to form Maruti Countrywide. Citi Finance India Limited holds 74% of the stake and Maruti Suzuki holds the remaining 26%. which are lower by 0. Maintenance. fog lamps. As of 2009 there are 315 Maruti True Value outlets. One can buy. DuPont.[24] ]N2N Fleet Management N2N is the short form of End to End Fleet Management and provides lease and fleet management solution to corporates.[23] Maruti claims that its finance program offers most competitive interest rates to its customers.A.[22] GE Capital. ]Maruti TrueValue Main Article: Maruti True Value Maruti True service offered by Maruti Suzuki to its customers. Doordarshan. carpets. which includes Leasing. door visors. Its impressive list of clients who have signed up of this service include Gas Authority of India Ltd.25% to 0.Citicorp Maruti Finance Limited is a joint venture between Citicorp Finance India and Maruti Udyog Limited its primary business stated by the company is "hirepurchase financing of Maruti Suzuki vehicles". Convenience services and Remarketing. seat covers and other car care products. Maruti Suzuki started a new initiative under the brand name Maruti Genuine Accessories to offer accessories like alloy wheels. Singer India.

announced recalling of 100. 24.[28] Exports Maruti Exports Limited is the subsidiary of Maruti Suzuki with its major focus on exports and it does not operate in the domestic Indian market. Every political party expected Maruti Suzuki to earn foreign currency. These schools are modelled on international standards. Many international practices like road behaviour and attitudes are also taught in these schools.[27] "We are very concerned about mounting deaths on Indian roads. Later the services were extended to other cities of India as well. Bangalore Issues and problems On February. 2010. at the launch ceremony of Maruti Driving School. The first commercial consignment of 480 cars were sent to Hungary. . industry and the voluntary sector work together in an integrated manner. But we felt that Maruti should first do something in this regard and hence this initiative of Maruti Driving Schools." — Jagdish Khattar.A Maruti Driving School in Chennai As part of its corporate social responsibility Maruti Suzuki launched the Maruti Driving School in Delhi.000 A-Star cars. Before driving actual vehicles participants are trained on simulators. These can be brought down if government. where learners go through classroom and practical sessions. Maruti Suzuki India. By sending a consignment of 571 cars to the same country Maruti Suzuki crossed the benchmark of 300.000 AStar hatchbacks to fix a fuel leakage problem. Since its inception export was one of the aspects government was keen to encourage.000 cars. the company will replace the gaskets for all 100.

Uganda. Benin. Kenya. Europe. Chile. . Guatemala.Angola. Djibouti. Sri Lanka. Morocco. Costa Rica and El Salvador are some of the markets served by Maruti Exports. Ethiopia.