1.

A) An industrial developed country is Japan and relatively less developed country is

Latin America. In contrast of relative importance of the both factors of foreign based
manufacturers they follow the low-priced unit packaged goods which is penetration
pricing selling in both markets. In japan the distribution channel is no longer and wider.
Japanese multi-tiered distribution system is relied on multilayered wholesaler’s’ and
retailers for network which is complicated for any other developed industrial buyers. On
the other hand, less developed country Latin America is easy to distribute like producer
to wholesaler and to retailer. For controlling distribution channel managerial decision
easy for the Latin America to make.
B) i) As a US bases bicycle company I have to design two different campaign for the two
new market in United Kingdom and Uganda wants to enter in the international market in
host country, for this I have target their market as their location based or their way of
living. For the positioning in marketing mix by emphasizes on the product about the
brand and the specialty of the product. Here I’m going to talk about the product relative
advantages for that the customer can understand the relative advantages of the product
comparing to others.
ii) For the host countries the target market of this two is the income and their lifestyle and
the pricing strategy for the host country is designed at four different part. We will go for
first for price penetration this pricing strategy is used when the marketer attempts to
stimulate market growth and capture market share by intentionally offering products at
low price so that they can fight back competition for targeting our customer and then we
go for as the full Full cost pricing when they would think of a market as a proper selling
market and they will actively create products to sell in those market, so they will employ
resources dedicated for production for those market. There also some communication
barriers for doing business international market which are Linguistics Limitations: the
language and linguistic difference between the international marketers and the host
country consumers can pose a lot of challenge for communication of message between
the organization and the consumers. In many countries there are many types of dialect
and in many other countries the literal meaning of English language is different from
their origin. There can be multiple language in a country and the translation from the
home country language to host country language can change the literal meaning of the
message. Furthermore, Cultural Diversity: there is no doubt that cultural diversity poses a
lot of challenge for international marketing. The meaning of values, beliefs, rituals,
thought processes all varies from country to country and from one consumer group to the
other. This makes the work of the marketer very challenging.

Designing the integrated market communication, the promotional tools of this IMC
marketing Advertising by which play a role to give a massage to our customer about our
product and its useability. Another one is Media where different kind of media we are
using for promote the product which is off screen media and on screen media like
newspaper, magazine and Facebook ,YouTube.
2.i). There is no issue with Swiss Army Labels pursuing the delivery of the channel.
The delivery of the channel that follows the vertical integration where it can monitor
anything. Because the Swiss brand uses the consumer advertising by using the swiss
brand process, they also have exclusive consumer distribution coverage as they are the
only agent in the luxury item and have the sole distribution. Where in the case he
world-famous Victorinox Original Swiss Army Knife. Swiss Army Inc. is an example
of a company that has grown by basing its product expansion on established brand
equity. Leveraging the success of the knife, the company expanded into watches,
sunglasses, apparel, travel gear and other product categories.

ii)In the case of where swiss army use ‘non-traditional advertising’ to promote its
brands and new products as in the non-traditional advertise there no advertise or
promotional activities shown in the media. By eliminating the idea of non-traditional to
give advance our item we can utilize some activities for our item as we they can
campaign or giving handout about our item by catching the market.
 2b.(i) Full cost pricing: No unit of a similar product is different from any other unit in
terms of cost, which must bear its full share of the total fixed and variable cost. A
company will use a full cost pricing when they would think of a market as a proper
selling market and they will actively create products to sell in those market, so they will
employ resources dedicated for production for those markets.
(II) In the case PRAN-RFL should not utilize full-cost pricing for its products to be
sold at international marketing for its items to be sold at worldwide showcasing for the
situation as the expense the changes from one another and for the global promoting
evaluating the cost additionally varies. For various item things the value range will be
shifts as like skimming cost where at the excellent item the cost will be separated from
others. Other than that the full expense is about the all-out fixed expense and the
variable cost where item in the host nation the cost will changes for example the plastic
chair range is different from Bangladeshi currency to other country currency.
3) A value-added tax (VAT) is included in the exporting and also in the importing of
the product. VAT is a way to generate revenue by charging a value for importing goods
to a country. It can be based on unit of items, on total volume or on the basis of unit value
plus a certain percentage on the total value. Tariff discriminates against the imported
goods. In the European VAT system for revenue and balance of trade reasons. For
balancing the both parties of vat liability should be taking equally other wise they will
face some trade barriers for face some government issues, and the VAT enhances US
trade competitiveness as they are agreeing to take the proportion of the vat which is
create a difference and make a competition towards its competitors. in my opinion I’m
agreeing with the reasoning that is when they divided revenue, they also divide the
VAT also. IT also discourages the tax avoidance to among the importers as if the total
impact will create on them so they will face an evasion.
i) Keiretsu is not contractual; it is based on understanding and mutual trust relationship.
There is a strong link between the channel members and this relationship usually results
in long-term supply agreement and exchange of technology, knowledge, and resources
for developing new products and processes. Wholesalers and retailers push the products
of the producers in their network and share information related to the product in a wide
scale. These companies (producer, wholesalers, and retailers) all behave as if they are one
company. This makes it very challenging for channel firms to buy from a Keiretsu
network even if the price is way more than the competitive price. Usually a tight knit
keiretsu try to behave like one company whereby they buy high priced goods and services
of the group members to benefit each other rather than buying it from other non-channel
members. It’s the collaboration of working all together. In industrial structure affect
companies that compete with Japan or that are trying to enter the Japanese market as
they follow the same channel like in the horizontal producer than whokesseler than
wholesaler to retailer than consumer. Some times they buy same product from different
market with high price.