What do you understand of a CMR strategy?

Customer data, the most important input for the profitability of a company

In companies today, the implementation of a CRM allows you to put Relationship

Marketing into practice, giving you a projected growth of your company, taking into
account that the implementation of loyalty programs for a company helps you keep
and get new customers, according to This is why companies must apply the CRM
strategy, since in a systematic way they will be able to have control of their
customers' data and measurement through the KPI`s already established for the
company and thus they will be able to handle all the information of your customers.

According to Relationship Marketing which seeks to have a good relationship with

the client, it is important to mention that for a company it is more viable to keep a
client than to get a new one; taking into account economic factors in addition to the
influence that one has with a loyal customer that works as a leverage for new ones,
it is there where the CRM strategy plays an important role in order to consolidate
this information, in this way the company can allocate all its efforts to the
preferences of its clients and what could draw attention to the leads that will later
become new clients, taking as a reference globalization and the use of new
technologies that clearly drive companies.

The CRM strategy will not only help the company to maintain that relationship with
the client in the long term, it will also allow it to apply through its collaborators
strategies focused on the fulfillment of business objectives, counting on the
increase in sales. It should be noted that the company must implement a value
proposition that allows it to cover more market and thus be able to increase its
level of sales. The fact that a strong enough relationship is built with the client does
not give us the guarantee that they will stay with the company forever, for this
reason, as mentioned above, companies should focus on the value proposition,
this would put above other companies in the market that, clearly, through a CRM
strategy, can encourage the acquisition of new customers.
The information of the clients of a company is the main resource when defining
new strategies and among this is the good management that is given to the
computer resource, for this reason defining a CRM strategy having a sufficiently
robust system that allow to store and define the information that I require for the
implementation of reengineering in the internal processes of the company and thus
in the implementation of proposals that attract the client. In this way, we can define
that the CRM strategy is the one that is used based on the information of the client
or potential client to improve the products or services offered by a company to
retain customers who are already managed taking as a reference relationship
marketing and impact new customers in order to increase sales and profitability of
the company, in this way the achievement of the silver objectives will be raised.

Written By: Eskarly Alejandra Borda Toro