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  • Arbol PDF

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    eduardo tapia
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    This document outlines the costs and probabilities of success or failure for two options: doing a market study before introducing a new product or not doing a study. Doing a study costs $120 but has a 85% chance of success, while not doing a study has a 100% chance of failing but costs nothing up front. The document calculates the expected monetary values of each option by multiplying the costs and probabilities.

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    This document outlines the costs and probabilities of success or failure for two options: doing a market study before introducing a new product or not doing a study. Doing a study costs $120 but has a 85% chance of success, while not doing a study has a 100% chance of failing but costs nothing up front. The document calculates the expected monetary values of each option by multiplying the costs and probabilities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    23 views1 page

    Arbol PDF

    Uploaded by

    eduardo tapia
    This document outlines the costs and probabilities of success or failure for two options: doing a market study before introducing a new product or not doing a study. Doing a study costs $120 but has a 85% chance of success, while not doing a study has a 100% chance of failing but costs nothing up front. The document calculates the expected monetary values of each option by multiplying the costs and probabilities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Exitoso $420

    $300 0.85 0.00


    Hacer Estudio
    $120 0.00
    Fracaso $225
    $270.75
    $105 0.15 0.00

    Exitoso $720
    $450 0.55 0.55
    $540 Intro MKT
    $270 1.00
    No Hacer Estudio $270 Fracaso $320
    $0 1.00 $50 0.45 0.45
    $540
    No Intro MKT $150
    $150 0.00 0.00

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