1

Business
Opportunity
Prospectus
Your Guide To Partnering With BEST

*Pictured - BEST Partners at the International Partner Conference, London 2017 business.bestenergysaving.com
 A Personal Introduction 22

A Personal Introduction
From CEO Troy Wrigley, Dear Potential Partner,

RE. The BEST green business What are we looking for?

opportunity available anywhere We create new partnerships with two types of
Firstly, may I say thank you for expressing your candidate:
interest in what we have to offer. To be reading this • Entrepreneurs
document, you are likely either an entrepreneur • Established Businesses
interested in unlocking the wonderful potential of the
We’re looking for people with the resources,
energy efficiency market, or an established business
connections and skills to be a successful BEST partner.
looking to diversify and tap into a sustainable revenue
stream in a growth industry.
Ultimately, if you succeed - we succeed. So it’s in our
interest to choose only the very best partners, to train
Either way, you are very welcome here and I hope what
them carefully and arm them as best we can to sell our
follows within this document is of keen interest to you.
products. The more you sell, and the more money you
We have worked very hard to put together a partner
make, the better we do.
and distribution model that is flexible, dynamic and
effective - in use successfully the world over.
If you ultimately choose to take advantage of this
genuine ground floor opportunity, and as a result you
What can we offer partners?

“ If you succeed –
are invited to attend training in the near future, then I
First and foremost, we offer our partners distribution look forward to meeting you personally.
rights for a small portfolio of best-in-class energy

we succeed ”
efficiency products. As you’ll see in this document, Best wishes
these products are effective, cost-effective and very
attractive to businesses. They offer a ready-made way-
in to the burgeoning energy efficiency market.
Troy Wrigley
But more than that, we offer expert support, training CEO @ BEST (British Energy Saving Technology)
and resources. We offer you the chance to become an
expert in the field of energy monitoring, management
and efficiency - to arm yourself with the skills you need
to be a success in the industry.

business.bestenergysaving.com
 Contents 33

Contents
We advise that you read this document thoroughly in the order it has been compiled. But we understand that Click me!
some elements will be more interesting that others, depending on whether you are a company or an individual, an
experienced energy consultant or new to the industry.

As such, you can navigate quickly to the section that’s most important to you by clicking the
section titles:

QUICK LINK > QUICK LINK > QUICK LINK >

Section 1 Section 2 Section 3

Your Products & Services Your Profit Potential Training & Support

QUICK LINK > QUICK LINK > QUICK LINK >

Section 4 Section 5 Section 6
The License Costs The Guarantee Your Next Step

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This document is not intended to provide an exhaustive detailing of our opportunity. Certain information is
considered private and only available to those with an upgraded access level. To obtain this level, please complete
the short form at this link:

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 Section 1 | Your Products & Services 4

Section 1
YOUR PRODUCTS & SERVICES
In use globally with clients including...

As Used By:

BACK TO CONTENTS >

business.bestenergysaving.com

Your New Products
Product Overview
Having worked within the energy saving business for
decades, our management team and technical partners
have been closely involved with the development of
several innovative and often revolutionary energy saving
solutions.
At BEST, we have a dedicated research and development
team committed to delivering leading solutions that are
both technically brilliant and commercially sound. In
concise terms, we specialise in designing ‘intelligence’
into equipment. As you’ll see over the next few pages,
transforming high-energy consumption machines into
something intelligent enough to moderate their own
usage can make a huge impact.
And crucial to our product offering, we have the
technology to measure, monitor and manage that
impact. Eniscope is our leading product and the most
complete energy monitoring and management system
available anywhere in the world.
“ We specialise in
designing intelligence
into equipment
”
Section 1 | Your Products & Services 5
Your Portfolio
What follows is a short breakdown of each product
included in the BEST portfolio, all available for
distribution by our partners.
That isn’t to say that selling all of these products is
compulsory. Many of our partners choose to focus
on a selection of the products that will have the
greatest impact in their own territory, leaving others for
diversification later into the venture.
However you want to do it, these products are available,
effective and in-use globally with happy clients.
Please note - the following pages are very brief
overviews of complicated, high-tech products. More
detailed information and videos are contained in our
Private Information Area, accessible only to potential
partners with upgraded access. You can upgrade your
access level with the quick form on this button:
UPGRADE YOUR ACCESS >
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 Section 1 | Your Products & Services 6

“An effective monitoring system is typically the

most important element of any energy management
programme and will deliver the fastest payback”
Siemens
Top 10 Energy Saving Options

Energy Monitoring & Management

It may surprise you to learn that global technology
giant Siemens recently identified Energy Monitoring
& Targeting’ as the #1 solution to business energy
saving, in their landmark report; ‘Top Ten Energy Saving
Options – Technology To Deliver The Fastest Returns’.
In their estimations, any company wishing to offer
their clients a complete energy saving service must
be in a position to provide an effective energy
monitoring solution.
What is Eniscope? The software is intuitive, cloud-based and extremely
detailed. Data from a whole estate can be easily
The latest version of our energy monitoring product,
analysed from a single platform, at a second-by-
released in early 2018, is the Eniscope 8 Hybrid. It’s an
second level if required.
end-to-end combination of hardware, software and
external control modules that provides everything a
building manager could need to optimise their estate’s
energy consumption.
The hardware is plug-and-play, installed safely within
Alarms
Stay Aware

3 hours; with 8 three-phase metering points, physical 20:32 Basement Generators

10/03/2018

Problem

connectivity for temperature and pulse inputs and

Running at 12% worse than target

Employee

BEST is a global leader in the monitoring

Ray Chatterham

wireless connectivity for our range of proprietary

Action

and analysis of accurate, itemised,

Confirm

wireless IoT sensors.

real-time energy data.

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 Section 1 | Your Products & Services 77

“Almost 12 million people are employed worldwide in the

refrigeration sector, which consumes about 17% of the overall
electricity used worldwide.”
International Institute of Refrigeration

Refrigeration Energy Saving

The problem with refrigerators has been exactly the What is CUES?
same for 100 years or more - they use air temperature
CUES (Chilled Unit Energy Saver) is an NSF approved Quick Case Study
as the signal to control their refrigeration cycle (ie.
technology that changes the way refrigerators work. Miss Mauds pastry houses installed CUES
when the fridge starts and stops).
Using a non-toxic wax food simulant in a protective on chillers and freezers in their stores. In
enclosure to mimic food temperature, it sends signals this case, results actually exceeded our
But we buy refrigeration units to cool food, not air!
to control the refrigeration cycle in a far more efficient usual levels and savings were 43%! With a
And switching this focus in a Client’s fridges can
way. government grant provided as well, and
make a huge difference to their energy consumption,
savings of $15,600 a year, the client was
because air changes temperature much more rapidly
Typically, that means the average cycle last longer, rather pleased.
than food. The air in a unit may have warmed and need
but is 80% less frequent. With no compromise to food
cooling, but if the food is still at the perfect temperature
temperature or safety, the client can enjoy up to 33%
then that energy is wasted!
energy savings.

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 Section 1 | Your Products & Services 88

“The world is poised to install 700 million air conditioners by

2030, and 1.6 billion of them by 2050”
Lawrence Berkeley National Laboratory

Air-Conditioning Energy Saving

Maintaining a comfortable ambient room temperature What is ACES?
may account for the largest portion of a building’s
ACES (Air Conditioning Energy Saver), incorporates a Quick Case Study
energy bill.
microprocessor controller that captures information Over in the Caribbean, the Las Americas
from sensors accurate to a fraction of one degree, to office complex installed ACES and saw
Most Air Conditioning systems are designed to cope
regulate compressor cycles. In short, it ensures your 25.3% savings, at just a 6 month ROI
with the extremes of temperature on the few hottest
clients have exactly the temperature they need - no period.
days of the year, with many then further oversized
more and no less – and it saves up to 35% of energy
by design – just in case. Similar to the problem with
costs in the process.
AC induction motors in general, air-con systems are
designed to work harder than they will almost ever
The applications are myriad, but ACES is obviously
need to. That lack of intelligence means they expend a
particularly popular in businesses where keeping cool
huge amount of extra energy doing so.
is key - fast food chains, hotels, convenience stores,
offices and so on.

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 Section 1 | Your Products & Services 9

“The global motor control market is set to witness a significant growth due
to the growing demand for industrial automation in developed regions and
regulations promoting energy saving across major industries.”
Markets and markets

Motor Energy Reduction

AC induction motors consume more than half of all
the world’s electricity, yet motors can be incredibly
wasteful.
Crucially, machines usually have no sense of how hard
they need to work. They simply work at the power
they are designed to, regardless of the true load. In
many cases, they could achieve the same results with
considerably less energy spent.
Think about an escalator - does the motor need to
expend the same energy carrying one person, as it’s
max capacity of 100 people?
What is Integra? Secondly, Integra ensures (if appropriate for the
application) that the equipment is turned off
In the right applications, our intelligent motor control
automatically when it’s left running but not working.
product ‘Integra’ can save up to 50% of the energy a
How often do you walk onto an escalator that’s running
machine would typically consume.
with no one on it?
Firstly, Integra dynamically adjusts the amount of
energy a motor uses in direct proportion to the job of
‘work’ it does. It introduces the intelligence required Quick Case Study
for the motor to know what load it has and perfectly
Volkswagon saved 24% on their energy
adapt to it.
costs in one of their factories, when they
installed 11 Integra units on their Machine
Presses and Hydraulic Applications.

business.bestenergysaving.com

a new generation of intelligent lighting
“The global LED lighting market is expected to grow at a CAGR of
13% between 2017 and 2022. The market revenue of $26.09 billion
in 2016 is expected to grow up to $54.28 Billion by 2022.”
Zion Market Research
High-Bay LED Lighting
We are all aware that LED lighting has been a big
growth industry for a while now and that there is a
substantial amount of money to be made. But with
competition present, only products with a really strong
set of USPs are likely to succeed. Fortunately, Eluma is
quite unique...
What is Eluma?
The actual LED technology on our lighting product
is impressive enough on its own, but what makes
Eluma really stand out against the competition is its
intelligence:
Section 1 | Your Products & Services 10
1. Daylight harvesting - each unit detects the
available sunlight and adjusts its own output to
maintain a perfect, eye-level light level.
2. Occupancy sensing - each unit understands
when it’s needed and will dim or switch off
when not required.
Unique Heat Dissipation Quick Case Study
Even LEDs produce heat. Our unique casing increases Deltaform Ltd saved 89% on their
the surface ‘cooling’ area from 40,000mm2 in annual lighting bill by upgrading to the
comparable luminaires to over 1,200,000mm2 Eluma system. That’s 241,000 kWh saved
without increasing the weight or size. That means annually, with an ROI of just 17 months.
a massive lifespan of 100,000 hours (10 years) and
greatly reduced maintenance, increasing its already
impressive ROI.
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 Section 1 | Your Products & Services 1111

A SMARRT Approach
Of course, the products are extremely important, but most clients also value less tangible factors like
quality of service, knowledge and a professional, consistent approach. Every partner with BEST needs to
not only know how to sell the products we offer, but how to differentiate themselves on the market.

To help introduce a consistent quality of approach to energy management across our global partner
network, we created SMARRT - an ISO 50 001 guided strategy for delivering the best possible quality of
service to clients everywhere:

1 Survey 2 Monitor 3 Analyse 4 Reduce 5 Review 5 Target

We have developed an IOS
/ Android app to assist with
delivering quick, accurate
on-site surveys.
Using our proprietary The data from Eniscope is With the benefit of itemised How well has the strategy The key to a successful
monitoring system – sent up into the cloud, where data, we can remotely isolate worked? This stage is all investment in energy
Eniscope – we can our partners and clients can areas of wastage and take about comprehensive efficiency is sustained
accurately track energy monitor it in real-time using immediate low-cost action. reporting - we can show success. Our energy
usage (and wastage) over our intuitive interface. In addition, we can introduce granular analysis of the monitoring system stays
time. Second by second. retrofit technologies to make energy management in place, verifying success
Device by device. even greater savings. strategy to inform the future and identifying targets
targeting process. for change.

“ ISO 50001 strategy for

delivering the best possible
NB. As you can see, SMARRT also provides the framework to bring in technologies at
the perfect time. Monitor & Analyse equate to Eniscope, whilst Reduce is the perfect
time to introduce CUES, ACES, Integra and Eluma as appropriate.

quality of service
” ACCESS PRODUCT INFORMATION >

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 Section 1 | Your Products & Services 12

Energy Management
Your Recurring Revenue “Recurring revenue makes small
If you were to ask any of our largest clients around the world - 7-Eleven, IBM, KFC, Walmart and so on - what they value businesses more appealing to
the most about what our partners provide them, it’s the service. buyers. There’s simply more interest
in businesses that can demonstrate
The products are crucial, of course, and they are passionate about the money and kWh they save, but they all reliable revenue streams. In some cases,
understand that saving meaningful energy is a process. Big Data is useless unless it’s in the hands of someone who recurring revenue can significantly
can analyse, interpret and act on it - they simply don’t have that expertise in-house.
increase the value and sale price of the
In this way, all of our most successful partners have absorbed the training we give, practiced on our demo accounts
business.”
and now offer that expertise to their clients on an ongoing basis. Bob House
President of BizBuySell
The Service
Of course, in reality our partners do not have to provide this alone. We have an expert team in house that can help
identify opportunities, build bespoke reports and generally support our partners wherever needed.

“ Big data is useless

But the key benefit is recurring revenue. In addition to the lump sum sales they make, our partners build a portfolio of
‘managed’ projects, in which the client relies upon them to help meet their energy reduction targets.

What’s So Good About Recurring Revenue?

unless it’s in the
hands of someone
”
Two things:

1. Sustainability. With a dependable income
stream, you can sustainably grow your
business. Even if you have a bad month on
new sales, you still have dependable revenue
coming in regardless.
2. Asset value. A businesses’ value is tied to who can analyse it
amount of consistent revenue it generates.
If you ever came to sell on your energy
efficiency business, having a recurring revenue
stream would greatly enhance its sale value.

business.bestenergysaving.com
 Section 2 | Your Profit Potential 13

Section 2
YOUR PROFIT POTENTIAL

BACK TO CONTENTS >

business.bestenergysaving.com
 Section 2 | Your Profit Potential 14
14

The Market “ The world is your PR company ”

Rapid Growth, Unlimited Potential
Every day, people everywhere are being encouraged by their governments and the
media to save energy. Through TV, Radio, Newspapers, Magazines, Electoral
Campaigns, the Internet and even Hollywood Movies.
The urgent need to be energy efficient is being promoted actively and relentlessly.
In effect, the world is your PR company - generating an ever greater feeling of ‘need’
among businesses to cut energy usage and be more efficient.
Longevity
Anyone looking for a strong business opportunity is looking for a chance to not just
make a large amount of money in the short term, but to generate revenue for years
and decades to come. It’s that sort of opportunity that is truly life changing; the
chance to build a valuable asset, to improve your life and that of your children.
The energy efficiency industry provides that business opportunity. Energy will be high
on the agenda for the foreseeable future, of that you can be sure.

In addition, saving energy is seen as one of the primary ways of combating Energy Efficiency Market Stats:
something we all face: Climate Change. Indeed, the consequences of Climate Change
are seen by many as the single biggest threat that civilisation has ever faced. $231bn Market Value (2017)

All of us want to make a positive contribution to addressing this global problem, but 9% Market Growth (2016-17)
at the same time climate change is presenting us with arguably the biggest business
opportunity of the Century. 58% Invested in Building Efficiency (2017)

“Reinventing energy is a “The greatest business “Achieving a zero emissions

multi-trillion-dollar opportunity. opportunity of our age.” economy is the greatest
It dwarfs any business business opportunity of
UK Trade & Industry Secretary
opportunity in history.” the century.”
Bill Gross Paul Polman
(net worth - $2.5bn) CEO of Unilever

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Case Study 1
We could talk theoretically about your profit potential, but the best way to give you a credible idea is to present some
real-world examples of what BEST partners achieved in recent years.
7-Eleven Choose Eniscope For Denmark Rollout
BEST Partner IQ Energy Nordic
Project Value to Partner $1.2 million
Number of Locations 120
Energy Saved (So Far) 2.7 million kWh
Brief Overview
BEST partner IQ Energy carved out a deal with
international convenience store giant ‘7-Eleven’.
Beginning with a proof of concept installation on a
handful of stores, they impressed with the impact they
made, using a combination of our technology (Eniscope)
and their own energy management expertise.
Building on that successful PoC, IQ Energy convinced
7-Eleven to roll out Eniscope across all their stores
in Denmark. What’s more, new PoC installations are
underway in Sweden and Norway, and the client has
recommended Eniscope internally to all seven countries
in the area.
For our client, the project has so far been worth $1.2
million in recurring revenue and lump sum fees. That
number grows with every new installation and 7-Eleven,
via their license holder Reitan Group, pay them monthly
to manage the whole network.
Section 2 | Your Profit Potential 15
15
“In 2015 we met IQ Energy Nordic and
were introduced to the Eniscope system.
It gave us the opportunity to monitor our
energy consumption in a whole different
way. I’ve never seen a system like it, though
I’ve had a lot of meetings with a lot of
providers. It’s been very easy, the platform
is very intuitive.
“I would recommend the Eniscope system
to other companies and I have already
recommended it internally to our seven
countries.”
Head of Estate Management,
Reitan Convenience (7-Eleven) Denmark
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Case Study 2
BEST Partner & IBM Collaborate To Manage Energy At Peru International
Airport
BEST Partner EnergyCloud
Project Value to Partner $2.4 million
Number of Circuits Measured 1,417
Project Cost to Client $0 (Yes, Really!)
Brief Overview
BEST partner EnergyCloud offer a fantastic example
of what is possible with the Eniscope system and the
SMARRT approach to energy management. In this
project, EnergyCloud are working hand-in-hand with IBM
to monitor and manage energy consumption at Lima
Airport, Peru - the country’s largest international airport.
The Proof of Concept (PoC) in this case revolved around
chiller systems. Having quickly and seamlessly delivered
22% savings in this area, EnergyCloud were granted
rights to a full energy management rollout and a ten year
contract for the facility. Working closely with the IBM
facilities management team, they now provide energy
management as a service.
Following the SMARRT approach to energy
management, EnergyCloud are now testing and rolling
out retrofit technologies - including Eluma and our new
thermal sensors and control modules.
And even better, EnergyCloud’s innovative payment
scheme meant no upfront costs to the client… at all.
Costs are all paid from savings, meaning an infinite
ROI for the client and no capital or budgetary impact. A
fantastic deal for the client and recurring revenue in the
millions of dollars for our partner. Win, win!
Section 2 | Your Profit Potential 16
16
“At one of the largest airports in South
America, the operators needed to comply
with ambitious energy reduction goals…
Eniscope was the chosen platform to
provide the flexibility, cost and ease-of-
use to measure 1,417 circuits; identifying
energy leaks, electrical safety issues and
providing automatic tenant billing and
CO2 reporting.”
Roberto Flores
Co-Founder at EnergyCloud
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Case Study 3
BEST Partner Unlocks HUGE $39m Deal With USA Schools District
BEST Partner Minimise USA
Project Value to Partner $39m (rising to $100m+)
Number of Locations 270
Project Cost to Client $0
Brief Overview
BEST partner Minimise USA provide the third and
perhaps most impressive of our case studies here. And
although the project fee is obviously striking - $39m
currently, rising to the hundreds of millions of dollars
over the next couple of years - this isn’t even the most
impressive part.
The model Minimise are offering their client
(Hillsborough Schools District) gives that client not only
no upfront costs, but it gives them their energy savings
paid to them in a lump sum... right at the start.
Using the incredible accuracy of Eniscope, Minimise can
predict the impact of physical energy saving technology
(like our LED lighting system Eluma). Using that
information, our Partner can use finance (not their own
funds) to provide a huge windfall to the client right at
the start, then enjoy the recurring revenue of the energy
savings thereafter.
And what’s more, the money the client receives is based
on the initial projections. If Minimise save even more,
then they make even more profit. It’s a remarkable
project and one that is potentially replicable all around
the world. A strong example of the possibilities with
Eniscope and the life-changing amounts of money our
partners are making, with our products and support.
Section 2 | Your Profit Potential 17
17
“The first objection when you sit down
with anyone is ‘I don’t have the money to
pay for these installations’, so the key to
our business model is to take the money
decision out of the equation of selling. ”
“We produced a model whereby the
energy savings would pay for the
installations, but we also went a step
further. We offer a share of the savings
that our technologies create, verified by
the Eniscope, and we pay them up front.
We’re actually paying the customer to do
business with us!”
Danny Badran
CEO at Minimise USA
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 Section 2 | Your Profit Potential 18
18

Margins
The profit you can expect from each product will Small Factory Large Factory Quick Service
vary depending on volume. However, as a guide, Restaurant with
you can expect the following profit margins; 250 sites
Eluma 35% Eluma Eluma Eniscope
Integra, ACES, CUES, Atmos 50% Units 50 Units 250 Units 250
Eniscope 65% Revenue $26,000 Revenue $130,000 Revenue $975,000
Profit $9,100 Profit $45,500 Profit $650,000
While Eluma has the smallest profit margin it will
typically secure a larger portion of the revenue. Integra Integra ACES
Units 5 Units 25 Units 1250
The following examples* are designed to illustrate the Revenue $6,500 Revenue $32,500 Revenue $243,750
potential profit you could enjoy with different types of client Profit $3,250 Profit $16,250 Profit $121,875
and are based on delivering a 2-year payback.
Eniscope Eniscope CUES
In all the examples you would be in a position Units 1 Units 5 Units 500
Revenue $3,900 Revenue $19,500 Revenue $84,500
to enjoy ongoing revenue from the energy
Profit $2,600 Profit $13,000 Profit $42,250
management service that Eniscope empowers
you to deliver. For a more detailed understanding Total Profit $14,950 Total Profit $74,750 Total Profit $814,125
of this revenue, please speak to your Business
Manager. One sale per week One sale per month One sale per quarter
= $627,900 per year profit = $897,000 per year profit = $3,256,500
*Important note: No one can or should predict your earning
potential for you. These examples are for illustrative
purposes only. Your actual earning potential will vary
depending on factors such as your territory, your clients,
what you elect to charge for your services and, significantly,
the amount of effort you put in.

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 Section 3 | Training & Support 19

Section 3
TRAINING & SUPPORT

BACK TO CONTENTS >

*Pictured - BEST Director Tim McMahon addresses partners at a training workshop business.bestenergysaving.com
 Section 3 | Training & Support 20
20

Training
Your Route To Becoming An Energy Expert “As a rookie distributor with my first hard
core week of sales effort behind me, the
At BEST, we pride ourselves on our ability to take an individual or company, often with no previous experience in the
energy industry, from a standing start to profitable trading in the shortest possible time-frame.
following points are now blatantly clear:
BEST have tools, resources and training par
We have spent a decade honing our Partner Development Training programme, and if you want proof of its excellence… the rest is up to you. They have
effectiveness, just flip back through the case studies in the previous section. All three partners went through the forgotten things about energy saving that
same programme. we have yet to learn!”

Jimmy
About Partner Training South Africa
Partner training is held on a regular basis at locations around the world - including the UK, UAE, Singapore, USA,
Mexico and more. Locations, dates and agendas are available on request.

The training itself has been designed by the founding directors at BEST, who have almost 100 years of experience
in the energy industry between them. It has evolved greatly over the years, bringing in new wisdom from successful
partner projects and the latest techniques, strategies and tools available to energy efficiency businesses. A typical
agenda would include:

Commercial Skills Development Technical Skills Development

• Prospecting and lead generation • Installation and commissioning

• Client presentations and demonstrations • Monitoring strategies
• Fact-finding missions and surveys • Analysis and opportunity identification
• Proof of Concept proposals and agreements • Use of retrofit technology to save energy
• Upsell opportunities • Targeting and achieving long-term energy reductions

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 Section 3 | Training & Support 21
21

Sales Academy
Ongoing Upskilling & Training “New to 2018, Sales Academy really is
You will learn a huge amount in the two days of partner training you attend face-to-face, but we understand that the culmination of over a decade of
it often takes a little longer to achieve the skill level you need to be truly successful. That’s why we created Sales doing business with our products and
Academy; a diligently created series of resources, events, webinars, video courses and more, designed to help our our evolving business model. It’s the
global partners be the very best they can be. understanding that there are a huge
number of lessons to be learned from our
Why?
partners everywhere and there’s no need
To briefly refer back to the introduction in this document; when you succeed, we succeed. It is in our best interests for any partner, new or old, to reinvent
to make new partners as effective as possible, as quickly as possible - because our income is directly proportional
the wheel!”
to yours! The better you do, the better we do. Which is why we’ve invested a lot in creating such a powerful,
comprehensive set of training resources. Ben Willcocks
Key Accounts Director @ BEST
How?
Sales Academy is all delivered online. So wherever you are in the world, you can benefit from tutorials and coaching
sessions delivered in a personal, interactive way. You can refer back to them any time and use them as the basis of
establishing a powerful, valuable skill set.

*Pictured - BEST Director Ben Willcocks presents the International Partner Conference, 2017 business.bestenergysaving.com

International Support
Marketing & Technical Assistance
Of all the areas of running an energy efficiency business, there are two that we find require the most direct support
from our UK-based team:
Marketing
We understand that, particularly at the start of your
business or new department, generating ‘leads’ can be
a difficult and daunting task. If your background is not
in marketing, then the prospect of procuring databases,
setting up email campaigns, handling social media
and designing a brand and website will all be scarily
unfamiliar!
To assist, we have built an experienced marketing
department who are on hand to provide all of these
things and more. New partners can get a full brand,
including logo and colour palette, within days of starting
with BEST. Within weeks, they can have a market-leading
website up and running, complete with case studies,
product pages and enquiry forms ready to generate new
leads. And within a month, they can have advertising
and email outreach campaigns running for them, like
clockwork.
Technical
Not all of our new partners are already operating
in the energy industry. Many come from a sales or
management background, and that skillset is perhaps
just as valuable, if not more, than technical knowledge -
just ask Danny Badran (pg 17)!
If technical expertise is not your strong suit, then as well
as our Partner Training Programme and Sales Academy,
we can arrange for our engineers to visit you wherever
you are in the world.
We can even send them on site visits to clients with you,
to help you navigate the technical complexities of energy
management until you’re familiar enough to take it on
yourself.
MARKETING PACKAGES OVERVIEW >
Section 3 | Training & Support 22
22
“Support in the field is often crucial for
new partners. It’s one thing learning the
theory with training programmes, but
there’s nothing like being shown the
way first-hand - particularly if that
helps you secure your first couple
of contracts!”
David Grinstead,
Head of Technical Services @ BEST
business.bestenergysaving.com
 Section 3 | Training & Support 23
23

ESA Accreditation
The Energy Saving Association “The ESA logo is a stamp of authority
Following your graduation from the training course, you will automatically qualify for 3 months free membership of the available to BEST partners from day 1.
Energy Saving Association. This is an international organisation which has been created to give independent business We are proud to endorse the work done
owners an immediate sense of credibility and belonging in the industry. by BEST around the world, and of the
substantial positive impact that work has.”
Of course, ESA membership is much more than just a logo you can use! Crucially, it is an indication to your customers
that you are a trained specialist in the field of Energy Management, backed by a global network of business Energy Saving Association
professionals, engineers and product developers with an incredibly diverse and extensive understanding of energy
conservation strategies.

This will give you the confidence to approach customers knowing you either have or can obtain the answers to their
most challenging questions. As an independent business owner, you want to be in business
FOR yourself, not BY yourself. ESA membership will give you the confidence to grow your business
in the company of experts from within the industry.

You can visit the ESA website on www.the-esa.org, but please be aware that some content is
only available to members.

“ You want to be in business

For yourself, not By yourself!
”
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Letterhead version

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 Section 4 | The License Costs 24
24

Section 4
THE LICENSE COSTS

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Available License Structures
For Businesses & Entrepreneurs
We are fortunate to receive regular requests for
partnerships from a variety of individuals and
organisations who recognise the qualities of our
products and business opportunity. Within those
requests, some are entrepreneurs looking for a
‘business in a box’ with strong prospects and
established products, others are companies looking to
diversify and develop strong new revenue streams. Our
approach for each group varies.
Entrepreneurs
For an entrepreneur, our focus is on providing
everything you need to get started - taking you from
0 to 60 as fast as possible. An initial investment is
required, which covers the cost of a variety of elements
crucial to the success of your new enterprise with us:
• Hardware Package
• PoC Promotion Package
• Partner Training Package
• Sales Academy & Support Portal Access
• Local Engineer Support Visit
• Dedicated Support & Service Managers
• Media & Marketing pack
• Bespoke Business Tools
Click the link to
explore the options
VIEW INVESTMENT COSTS >
Established Businesses
For established businesses, we recognise that you may
already have a client-base ready and waiting to take on
BEST’s products. As such, there are instances where
an initial investment is not required and a monthly
commitment can be made instead. This provides
a more ‘cash-flow friendly way of accessing our
remarkable product range and support materials.
Investment Costs
This document is intended to give potential partners
an overview of options and a flavour of the partnership
opportunity as a whole. Specific details like investment
costs are included in our Private Information Area.
You can complete a short form on the button below
to increase your access level and see this information
immediately:
Section 4 | The License Costs 25
“Really, really good experience. It’s working
with a company you can be close with,
that listens to what you want to talk about.
They’ll certainly help you develop the
company as well and are open to ideas.”
Dave Wiseman, Northern Gas & Power
BEST Partner, UK
“As the years go on, the solution grows
with us. The experience has been fantastic
for us, as we continue to grow revenue,
and for our clients, because we can drive
more value for them at each step as BEST
develops more tools.”
Roberto Flores, EnergyCloud
BEST Partner, Peru
business.bestenergysaving.com
 Section 5 | The Guarantee 26

Section 5
THE GUARANTEE

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*Pictured - BEST Director Ben Willcocks presents the International Partner Conference, 2017 business.bestenergysaving.com
 Section 5 | The Guarantee 27
27

100% Guarantee
A Business Opportunity Without Risk “ We’re willing to
guarantee any

”
We’ve been helping new operators start in the energy industry for a long time. We know just how effective our
business model can be, how powerful the tools we provide are and how strong our training programme is. We see it in investment costs
the success of our partners from Peru to the UK, Canada to Malaysia.

We know that any potential partner who attends a training event will very quickly see the potential in what we offer and
we are so confident, we’re willing to guarantee over and above any investment costs.

How Does It Work?

Once your application has been accepted, you will be invited to the next available training event. There you will meet
with key Directors here at BEST, other current and future business partners and see our products demonstrated live.

If, at the end of the first day of training, you are not completely satisfied with the opportunity available and you do
not believe you can successfully do business with us, then you can cancel your application. We’ll refund any initial
investment you made to secure your application.

We think that’s a pretty fair offer!

ACCESS THE FULL GUARANTEE TERMS >

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 Section 6 | Your Next Step 28

Section 6
YOUR NEXT STEP

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 Section 6 | Your Next Step 29

Your Next Step

Continue Your Journey With Us
Potential partners follow a set journey through our systems, which allows us to release important
information at the right stages - and only to partners who are serious about the opportunity.

1 Business Information Pack You are

2 Upgraded Access Form currently
3 Private Information Area (PIA) here
4 Telephone / Skype Conference
5 Discovery Seminar Event (Optional)
6 Heads of Agreement
7 Formal Application & Acceptance

Upgrade Your Access

As you can see, your next step is to complete a short form and upgrade your access level.

Why do we need more information?

Our form will only take a couple of minutes to complete, but it asks some useful question for our team to help
differentiate potential partners. We can established whether you are a solo entrepreneur or a business, whether
you have experience in the industry already, what your ambitions are for your new distributorship and so on.

With this information, we can make sure the right member of our business development team deals with you
and we can prioritise the partners who are the ‘best fit’ for what we look for.

What’s in the Private Information Area?

If you have completed the form, then we know you are serious about our opportunity. You therefore
receive privileged access (immediately) to sensitive materials, like price sheets, technical documents, videos
and license costs.

COMPLETE THE FORM >

business.bestenergysaving.com
 30

Let’s Talk!
We’re here to support you, wherever you are in the world

Whether you’re ready to proceed with a package or you want to talk it through with us, you can
speak with our dedicated Business Development team on the details below:

partnerships@bestenergysaving.com
+44 (0) 1726 871 040

BEST Business Development.

Southview House
St Austell Enterprise Park
Cornwall
PL25 4EJ

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business.bestenergysaving.com
BEST Business Opportunity Prospectus V 1.0