India Bicycle Market Outlook, 2022

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India Bicycle Market Outlook, 2022

Description

This report gives an in-depth analysis of bicycle market in India. A bicycle is a common mode of
transport for people in rural areas particularly within low income societies, but is continuously
gaining traction in urban areas as well especially among successful and affluent people. The Indian
bicycle market comprises of mainly roadsters, fancy, kids and other types of bicycles. Other bicycles
include cycles meant for different purposes like mountain bikes, sports bike, hybrid bike, touring
bike, etc. The categorization of bicycle market can be done based on end user viz. retail sector and
institutional sector. Retail sector encompasses residents or people who buy bicycles for their
personal use or for their near and dear ones from retail outlets. Whereas institutional sales are
usually done in bulk and the prospective customers include Central or State Governments or
societies or clubs at times.
According to recently published report of Bonafide Research “India Bicycle Market Outlook, 2022”,
bicycle market in India is expected to register a CAGR of more than 8% in terms of value during the
forecasted period of 2016-17 to 2021-22. The key domestic players in the bicycle industry are Hero
Cycles, Avon Cycles, TI Cycles, Atlas, Firefox Cycles and Starkenn Sports. The top two players
together constitute approximately 50% of the market revenues. Likewise, the share of all other key
players is given in the report in value and volume terms both. The bicycle industry has remained
stagnant for a long time, but the winds are changing now, a lot is happening in the industry and in
the country, due to which the market is set to grow in the future. The efforts made by manufacturers
to grab the market through interventions like entering into joint ventures with foreign brands,
revisions in the marketing and distribution strategies, introduction of wider product portfolio and
innovations like carbon frames, etc. have impacted the market positively. On the other hand, the
lifestyle changes in the society and inclination towards premiumisation in bicycles have also
contributed to changed outlook towards bicycles.
Now more Indians living in cities take cycling for reasons ranging from keeping fit, to general
purpose, office commuting and leisure; cycling clubs have also mushroomed on social networking
sites. The bicycle companies are focusing on this niche but growing segment of recreational
bicycles. Moreover, opinion leaders like Salman Khan and John Abraham has also influenced the
population to a large extent. Government orders of bicycles have added to the growth of standard
bicycle market. Based on the price, the market can be further categorised into standard/mass, fancy,
premium and super-premium/hi-end segments. The market for all the segments is given in terms of
volume and value both along with respective shares in y-o-y basis. Apart from domestic brands,
foreign brands also have significant demand in the country, and keeping that in mind foreign players
are entering the market.
“India Bicycle Market Outlook, 2022” discusses the following aspects of bicycle in India:
The report gives an in-depth understanding of bicycle market in India:
- Global Bicycle Market Outlook
- India Bicycle Market Outlook
- India Bicycle Market Size By Value & Forecast
- India Standard/ Mass Bicycle Market Size By Value & Forecast
- India Fancy Bicycle Market Size By Value & Forecast
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 India Bicycle Market Outlook, 2022

- India Premium Bicycle Market Size By Value & Forecast

- India Super-premium Bicycle Market Size By Value & Forecast
- India Bicycle Market Size By Volume & Forecast
- India Standard/ Mass Bicycle Market Size By Volume & Forecast
- India Fancy Bicycle Market Size By Volume & Forecast
- India Premium Bicycle Market Size By Volume & Forecast
- India Super-premium Bicycle Market Size By Volume & Forecast
- India Bicycle Market Segmental Analysis: By Company, By Price Category, By Type of Bicycles, By
End User
- Product Price & Variant Analysis
- The key vendors in this market space
- Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align
their market-centric strategies. In addition to marketing & presentations, it will also increase
competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research.
Primary research included interviews with various channel partners of bicycle in India. Secondary
research included an exhaustive search of relevant publications like company annual reports,
financial reports and proprietary databases.

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 India Bicycle Market Outlook, 2022

Table of Contents

TABLE OF CONTENTS
1. Executive Summary
2. Global Bicycle Market Outlook
3. India Bicycle Market Outlook
3.1. Market Size By Value
3.1.1. Overall Market
3.1.2. Standard/ Mass Bicycle Market
3.1.3. Fancy Bicycle Market
3.1.4. Premium Bicycle Market
3.1.5. Super-Premium Bicycle Market
3.2. Market Size By Volume
3.2.1. Overall Market
3.2.2. Standard/ Mass Bicycle Market
3.2.3. Fancy Bicycle Market
3.2.4. Premium Bicycle Market
3.2.5. Super-Premium Bicycle Market
3.3. Market Share By Value
3.3.1. By Company
3.3.2. By Price Category
3.4. Market Share By Volume
3.4.1. By Company
3.4.2. By Type of Bicycles
3.4.3. By Price Category
3.4.4. By End User
3.5. Production By Volume
3.6. Product Price & Variant Analysis
4. India Economic Snapshot
5. Raw Material
6. Manufacturing Process
7. Policy & Regulatory Framework
8. PEST Analysis
9. Trade Dynamics
9.1. Import
9.2. Export
10. Channel Partner Analysis
11. India Bicycle Market Dynamics
11.1. Key Drivers
11.2. Key Challenges
12. Market Trends & Developments
12.1. Entry of Many Global Players
12.2. Development of Infrastructure in India
12.3. Premiumization in the Bicycle Industry
12.4. Promotional activities by players to promote cycling
12.5. Comfort enhancement in bicycles by way of redesigning
13. Competitive Landscape
13.1. Porter's Five Forces
13.2. Company Profiles
13.2.1. Hero Cycles Limited
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 India Bicycle Market Outlook, 2022

13.2.2. Tube Investments of India Limited

13.2.3. Avon Cycles Limited
13.2.4. Atlas Cycles Limited
13.2.5. Firefox Bikes Private Limited
13.2.6. Starkenn Sports Private Limited
13.2.7. Naren International (Suncross Bikes)
13.2.8. Decathlon Sports India Private Limited
14. Strategic Recommendations
15. Disclaimer

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List of figures & tables

LIST OF FIGURES
Figure-1: India Bicycle Market Size – By Value 2011-12 to 2015-16 (INR Crore)
Figure-2: India Bicycle Market Size Forecast – By Value 2016-17F to 2021-22F (INR Crore)
Figure-3: India Standard/Mass Bicycle Market Size – By Value 2011-12 to 2015-16 (INR Crore)
Figure-4: India Standard/Mass Bicycle Market Size Forecast – By Value 2016-17F to 2021-22F (INR
Crore)
Figure-5: India Fancy Bicycle Market Size – By Value 2011-12 to 2015-16 (INR Crore)
Figure-6: India Fancy Bicycle Market Size Forecast – By Value 2016-17F to 2021-22F (INR Crore)
Figure-7: India Premium Bicycle Market Size – By Value 2011-12 to 2015-16 (INR Crore)
Figure-8: India Premium Bicycle Market Size Forecast – By Value 2016-17F to 2021-22F (INR Crore)
Figure-9: India Super-Premium Bicycle Market Size – By Value 2011-12 to 2015-16 (INR Crore)
Figure-10: India Super-Premium Bicycle Market Size Forecast – By Value 2016-17F to 2021-22F
(INR Crore)
Figure-11: India Bicycle Market Size – By Volume 2011-12 to 2015-16 (Million Units)
Figure-12: India Bicycle Market Size Forecast – By Volume 2016-17F to 2021-22F (Million Units)
Figure-13: India Standard/Mass Bicycle Market Size – By Volume 2011-12 to 2015-16 (Million Units)
Figure-14: India Standard/Mass Bicycle Market Size Forecast – By Volume 2016-17F to 2021-22F
(Million Units)
Figure-15: India Fancy Bicycle Market Size – By Volume 2011-12 to 2015-16 (Million Units)
Figure-16: India Fancy Bicycle Market Size Forecast – By Volume 2016-17F to 2021-22F (Million
Units)
Figure-17: India Premium Bicycle Market Size – By Volume 2011-12 to 2015-16 (Units)
Figure-18: India Premium Bicycle Market Size Forecast – By Volume 2016-17F to 2021-22F (Units)
Figure-19: India Super-Premium Bicycle Market Size – By Volume 2011-12 to 2015-16 (Units)
Figure-20: India Super-Premium Bicycle Market Size Forecast – By Volume 2016-17F to 2021-22F
(Units)
Figure-21: India Bicycle Market Share – By Company By Value 2015-16
Figure-22: India Bicycle Market Share – By Price Category By Value 2015-16 & 2021-22F
Figure-23: India Bicycle Market Share – By Company By Volume 2015-16
Figure-24: India Bicycle Market Share – By Type of Bicycles By Volume 2015-16 & 2021-22F
Figure-25: India Bicycle Market Share – By Price Category By Volume 2015-16 & 2021-22F
Figure-26: India Bicycle Market Share – By End User By Volume 2015-16 & 2021-22F
Figure-27: Total Bicycle Production in India 2011-12 to 2015-16 (Million Units)
Figure-28: Import of Bicycles in India - By Value 2011-12 to 2016-2017 (INR Lac)
Figure-29: Import of Bicycles in India - By Volume 2011-12 to 2016-2017 (Units in Thousands)
Figure-30: Import of Bicycles in India - By Country By Volume Share 2016-17
Figure-31: Export of Bicycles from India - By Value 2011-12 to 2016-2017 (INR Lac)
Figure-32: Export of Bicycles from India - By Volume 2011-12 to 2016-2017 (Units in Thousands)
Figure-33: Export of Bicycles from India - By Country By Volume Share 2016-17
Figure-34: Distribution Channel followed by Bicycle Manufacturers in India
Figure-35: Porter's Five Forces Meter of Indian Bicycle Industry

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Press Releases

Salman Khan enters the bicycle race in India with his flagship brand
"BEING HUMAN": Bonafide Research

Bollywood actor Salman Khan’s retail brand 'Being Human' launched a new category of products
under e-cycles at Mumbai on June 2017. The new e-cycles venture would be headed by Mr. Atul
Gupta, who has worked formerly as executive Vice-President at Suzuki Motorcycles India. With his
much talked about entry, the domestic bicycle industry is set to grow on the path of premium hi-
fashion bikes. The residents of Mumbai doesn't gets surprised when they spot bollywood star Salman
Khan cycling on roads of Bandra. For them it's been a usual phenomenon but recently, what he
announced at the press conference was little unexpected and delightful for his fans. The actor's
retail brand 'Being Human' launched a range of e-cycles under 'Being Human E-Cycle' brand. The
brand unveiled two variants of the e-cycle, BH27 and BH12 that would be available in four colours -
white, yellow, red and black. The company plans to roll out more variants in the next few months.
The e-bike, which looks like a regular bicycle, has a range of about 30 km and can be rode at speed
of as high as 25 kmph. The bikes are priced between Rs. 39,990 and Rs. 57,190 depending on the
power of the battery. The e-bike uses a battery pack, which triggers the propulsion system of the
bicycle with the switch of a button. Initially, the Being Human E-Cycles will be available only in
Mumbai but the company has plans to go pan-India in the next few months. According to recently
published report of Bonafide Research "India Bicycle Market Outlook, 2022", domestic players like
Hero Cycles, TI Cycles, Avon and Atlas together constitute for almost 75% of the market revenues.
The foreign companies in the bicycle market of India have entered through joint ventures and
provide their distribution rights to domestic companies. Major international companies offering their
products through this kind of partnership are Shimano Inc., Giant Manufacturing Co. Ltd., Trek
Bicycle Corporation, The Birmingham Small Arms Company Limited (BSA) and Hercules Cycle and
Motor Company Limited. Apart from this there are companies which have set up their subsidiaries in
India, for instance, Scott Sports SA operates in India as Scott Sports India Private Limited. The
popularity of bicycles is being increasing particularly in the elite class of people owing to increase in
disposable income, growing health consciousness among people and adoption of cycling as a means
of recreational activity. Cycling has emerged out as an efficient option for today's busy world. It
offers work out while commuting, at the same time helps in reducing stress and anxiety, thus
keeping one fit and fab. The demand is further accelerated by opinion leaders like Salman Khan,
John Abraham, who possess the power of influencing the population to a large extent. Thus usage
and promotion of bicycles by these celebrities will attract a large number of people. Moreover,
people in this digital era don't have time to socialize and relax, so bicycle clubs like MTB Himalaya
facilitate them in socializing and engaging in adventurous activities that they are keen to do. The
rising concerns regarding environment has also helped in awakening the Government thus offering
improved infrastructure for cyclists. India is one of the fastest growing economies in the world and
the customer preferences are changing owing to increased purchasing power and increased access
to information. The customer in this era is smart and is seeking world class quality at appropriate
prices. In this global village, new innovations have enhanced the choices ranging from carbon
frames to gears; thus making bicycle industry more competitive and opening gates for global
players. Major companies operating in the bicycle market of India are Hero Cycles Limited, Tube
Investments of India Limited, Avon Cycles Limited, Atlas Cycles Limited, Firefox Bikes Private
Limited and Starkenn Sports Private Limited.

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