BUSINESS PLAN OUTLINE

A Proposed Mobile Software Solution Company

A. BUSINESS PLAN SUMMARY

Mobile applications, or simply “apps”, have become part of daily life.

With the advent of several models of smartphones, even those who are on a

tight budget can afford to purchase one. This provides a good source of

revenue not just for telecommunications companies, but also an opportunity

for mobile applications development companies in the Philippines.

We at AMG Mobile Solutions, as an indie mobile application

developer, recognize the influence and potential of the internet to optimize the

performance and maximize profits of businesses and organizations applying

the latest digital strategies and technologies.

The idea of AMG as a business started in 2017 from a humble

computer lab room involving 4 college students. The Philippines, according to

Asian Journal.com [^], is the fastest-growing smartphone nation in Southeast

Asia. Furthermore, a reliable survey predicted that smartphone use in PH will

rise to 70% by 2018. [^] Thus, a small company was born to venture into this

rapidly growing industry.

 Our products are mobile games and applications in the Android

platform it’s the most widely used operating system in mobile devices. We

develop, create, and provide our product and services in line with our main

philosophy: “What you want, is what you get”.

We find clients and ask what are their necessities and requirements

in a mobile application to satisfy their qualitative desires with our utmost ability

and sincerity. We also provide mobile app support services for maintenance and

update purposes to keep up with the latest technologies. We only develop

mobile apps that are true to the visions of our clients. Mobile apps that we

develop, regardless of the technology they are built on, aim to augment the

experience and not the platforms used alone.

We are new in this industry. We knew that we have daunting

competitors with the likes of Gameloft, EA Games as well as local players such as

Whitewidget, 7th Media Digital, Ranida Games, etc. Nevertheless, our business

began with just a single word – “passion”. We love what we do, and it motivates

us to continue and to pursue our dreams.

 Our business is a partnership. We, the four owners, have voluntarily

created a written and oral agreement to create this partnership. Stated in this

agreement that we shared the profits and liabilities equally. Moreover, the

partnership is not responsible for a partner’s wrongful acts nor suffer legal

consequences after dissociation of the partner. The rest of the operation’s

decision requires the partner’s unanimous consent.

As a newcomer in the mobile industry, of course we lack a bit of

experience the most. However, we took this immaturity not as handicap but

rather a challenge and an opportunity to prove ourselves. With determination

and passion along with proper organizational and technical skills, success isn’t

unreachable and impossible. We take one step at a time, and continue to grow

as a business.

With mobile technology being rapidly growing nowadays, we believe

that it is our chance to test this opportunity to venture in this industry. We also

believe that with competent team, decisive organization and solid objectives we

are capable to achieve success in the long run.

B. MARKETING PLAN

Products or Services

Our main philosophy is to cater the customer’s needs or wants and

fulfill it with best we have to offer. We satisfy the customer’s by gathering all

their requirements in a mobile application and filter these plausible options to

create a unique and quality products. Providing what the clients need and

executing it with style is our goal, but we have to know properly the

requirements. Followed by a series of meetings to better understand the

project’s appropriate guidelines and expectations.

Our products will be distributed either in our main website or on

Google Play. Services and others are also provided on our website or contact

us at 855-8855 or amg.ms @gmail.com.

 Our product will be made by competent developers specializing in

mobile platforms like Android. We have Android Studio and Visual Studio 2017

with Xamarin for Development Environment (IDE) for mobile development. Our

services ranges from fixing bugs, user notifications, user recommendations,

application updates and others.

Since our products and services are mainly software products, we just

need quality equipment, development tools, and competent team. The

equipment and other necessary materials are supplied by our partnerships.

In the future, we will offer iOS apps products to broaden our markets

as well as we will try to research and develop Augmented Reality (AR) and Virtual

Reality (VR). After we successfully entered the Android market we will move

forward with this plan. Similarly, we will always be updated on the latest trends

in the mobile world and apply it to our products if necessary.

 Our products will be distributed either in our main website or on

Google Play. Services and others are also provided on our website or contact us

at 855-8855 or amg.corp@gmail.com.

Industry

The mobile industry is growing rapidly not only in the Philippines but

worldwide. Today is dubbed as the age mobile technology and its surge is not

limited only to smartphones and tablets. Especially in the Philippines which is

considered the fastest growing smartphone nation in Southeast Asia. The

mobile industry in the country is very bright and optimistic. It is one of the

vanguards of technology, always evolving and changing the lives of the people.

Clients

Our clients are the people who like Android games and application

who try to optimize their service to their clients/users and maximize their profits

through mobile applications which is now the most accessible media to modern
people. Our clients ranges from a single individual to companies who reaches

out their personal or corporate goals towards mobile technology.

Our clients depends as we are just starting a new business so our

clients will be fewer or more than 5 individuals or companies. However, as we

grow and entered the market we hope that we will increase these numbers. Our

information depends in our site and Google Play user’s responses and email

received from our notifications. We discover that few individuals are willing to

try products.

In Android markets, a good quality application can garnered popular

reviews and responses, thus it give us motivation to do business in this industry.

Our plan is very practical taking one step at a time. We are not in a rush since

we are new but if opportunity arises we will grab it and move forward.

In our research, mobile applications markets are not monopolized by

big companies but rather a dynamic market that evolves based on quality and
trends. As long as we keep these two factors in check, we will be able survive in

this industry and manage to slowly expand.

Competitions

We have many competitors ranging from established companies

whether local or foreign. However, we consider our main competitors are the

local companies that develop mobile applications or games such as:

Local Mobile & Web Development Companies (Philippines)

Whitewiget.com is an award-winning

company that builds for Android, iOS and the

Web. Their apps have been featured on the

App Store. They offer one of the world's finest

handcrafted design and development.

 7th Media Digital Studios is a premier full-

service digital development and production

company in the Philippines. They do diverse

projects from web design, web development,

mobile applications, web apps, Facebook apps, graphic design, corporate

branding, explainer videos, e-learning, digital marketing or offshore staff

outsourcing.

iConcept Global Advertising, Inc is a one-stop

digital products and services shop in the

Philippines, offering website design &

development, mobile apps development,

graphic design & motion graphics, SEO, search engine marketing, PPC, social

media marketing, content marketing and other marketing and online

advertising products.

Local Game Developers (Philippines):

 Synergy88 Digital is a company with a

substantial number of VR devices, and the

only studio in the country that has

animation, gaming and publishing under

one roof. As an outsourcing company, Synergy88 is the first and only Microsoft

certified studio.

Zeenoh is a distinguished Filipino

Entertainment Software and Video Game

company based in Manila, Philippines. Zeenoh

was founded in 2008 and incorporated in 2014

with specialization on software engineering, digital media/ digital arts and

animation. Zeenoh is also a leading figure in game development among local

companies in the Philippines.

Ranida Games is an indie game development studio

based in San Pedro Laguna, Philippines. The official

game developer of the PBA. Ranida Games is

experienced in providing high quality games for both

local and global market in a wide range of platforms and devices ranging from

web, mobile, PC and even console

Although they are pretty experience, the android application market

depends on the quality of the app that attracts clients and users. So it doesn’t

whether we are the neophytes as long as we create quality apps we’ll be ok.

Position

Our market position are on the small scale clients who can’t afford the

prices of other big development companies at the same time creating quality

application that follows what the clients want. We also focus on our strength

which is Android application development.

Image and Packaging

Our company logo.

 Our business will be located at 3rd Floor, Bldg. ABC, San Antonio, City of

Biñan, Laguna. Since we are a new business, we rent an apartment which is

suitable to a developer’s environment.

Our floor plan in the office.

Pricing

Because of the newness of the mobile app development industry, a very

few self-taught mobile applications developers are capable of developing a

mobile applications in the Philippines. A considerable amount of time has to be

invested on research and development. So the prices for developing an app are

not cheap.
 Another thing to consider is the platform. Depending on the available

budget, the client may opt to have an application developed for both Android

and iOS platforms. We focus only in Android apps (for now), so we need to follow

the market price for mobile development with a 5% increase to value our quality

over normal apps. However, we also have promos that give discounts to clients

i.e. bundle promos.

Marketing Goals

We want to add products/services. Maybe not only mobile but also web

development in the next 2 to 5 years. To expand our market share in the industry

as well flexibility and corporate social responsibility in nurturing home grown

talents.

Marketing Strategy

For the first two years we will have small scale SEO (Search Engine

Optimization) campaigns. Also with Social media services/pages. Then in the

following years, we will expand our advertising and SEO if its within our profits.