POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

College of Business Administration

Department of Marketing Management

COURSE TITLE FUNDAMENTALS OF BUSINESS ANALYTICS

COURSE CODE BUMA 30023
CREDIT UNITS Three Units
COURSE PREREQUISITE
COURSE DESCRIPTION The course provides students with an overview of the current trends in business analytics that drives today’s business. The course will provide understanding on data management techniques
that can help an organization to achieve its business goals and address operational challenges.

Institutional Learning Outcomes Program Outcomes Course Outcomes

1. Creative and Critical Thinking
Graduates use their imaginative as well as a rational thinking abilities to life
situations in order push boundaries, realize possibilities, and deepen their
interdisciplinary and general understanding of the world.
2. Effective Communication
Graduates are proficient in the four macro skills in communication (reading,
writing, listening, and speaking) and are able to use these skills in solving
problems. Making decisions, and articulating thoughts when engaging with
people in various circumstances.
3. Strong Service Orientation
Graduates exemplify the potentialities of an efficient, well-rounded and
responsible professional deeply committed to service excellence.
4. Community Engagement
Graduates take an active role in the promotion and fulfillment of various
advocacies (educational, social and environmental) for the advancement of
community welfare.
5. Adeptness in the Responsible Use of Technology
Graduates demonstrate optimized use of digital learning abilities, including
technical and numerical skills.
6. Passion to Lifelong Learning
Graduates are enabled to perform and function in the society by taking
responsibility in their quest to know more about the world through lifelong
learning.
7. High Level of Leadership and Organizational Skills
Graduates are developed to become the best professionals in their respective
disciplines by manifesting the appropriate skills and leaderships qualities.
8. Sense of Personal and Professional Ethics
Graduates show desirable attitudes and behavior either in their personal and
professional circumstances.
9. Sense of National and Global Responsiveness
Graduates’ deep sense of national compliments the need to live in a global
village where one’s culture and other people culture are respected.
Describe the various sources of data (structured, unstructured) and the For students to define business requirements;
concept of data management;
Verify correctness of the contents of the data architecture;
Describe the importance of data, how data can be used by an organization
towards competitive advantage, and how it enables organizations to make Describe where to look for data in an organization and create required
quicker and better business decisions; reports;
Describe, understand and explain business modeling, the business modeling Understand data management concepts and criticality of data availability in
process and be able to apply it in a variety of different situations; order to make reliable business decisions;
Describe basics of business intelligence including data gathering, data Demonstrate understanding of business intelligence including the
storing, data analyzing and providing access to data; importance of data gathering, data storing, data analyzing and accessing
data;
Describe how statistical analysis can help to better understand past events
and predict future events; Understand the functions and data access constraints of various
departments within an organization and identify reports that are crucial for
Understanding the fundamentals of project risk management, various intelligent decision-making.
methods used for effort and cost estimation, various phases within a
project, dependencies and critical path; and Work on various analytics tools available in the market for various business
functions; and
Describe various database models like the hierarchical database model and
network model. Participate actively in business discussions with various departments and
create common reports or specific/unique reports about predictive, and
Develop an awareness of the ethical norms as required under polices and prescriptive analytics.
applicable laws governing confidentiality and non-disclosure of
data/information/documents and proper conduct in the learning process
and application of business analytics

COURSE PLAN

Week Topic Learning Outcomes Methodology Resources Assessment

Andrews, R. L., & McKenna, C. M.
Week 1 Evolution of Business Analytics Discuss the evolution of business Analytics: its scope, Lecture and Class Discussion Creating a Business Analytics Course. Reaction Paper
characteristics, and application in problem solving and

Decision Making Case Study
Evans, J. R. (2014). Business analytics.
Essex: Pearson.
Analytics on Spreadsheets
Week 2 For students to understand and demonstrate visualizing Lecture and Class Discussion Reaction Paper
and exploring data using spreadsheet. Liebowitz, J. (Ed.). (2013). Business
Simulation analytics: An introduction. CRC Press.

Descriptive Statistical Measures Sun, Z., Strang, K., & Firmin, S. (2017).
Week 3 Probability Distributions and Data Modeling Discuss the different types of statistical Measures and Lecture and Class Discussion Written Examination
Basic Concepts of Probability and data Modelling. Business analytics-based enterprise
Case Study information systems. Journal of
Sampling and Estimation Computer Information
Week 4 Statistical Inference Discuss the importance of understanding Sampling and Lecture and Class Discussion Systems, 57(2), 169-178. Group Discussion
statistical Inference.

Grossmann, Wilfried, and Stefanie
Week 5 Predictive Analytics Understand the predictive modelling and regression Reporting and Class Discussion Rinderle-Ma. Fundamentals of Group Presentation
Regression Analysis analysis. business intelligence. Springer, 2015.
Case Study
Forecasting Techniques Ragsdale, C. (2014). Spreadsheet
Week 6-7 Perform simple graphical forecasting analysis and provide Lecture and Class Discussion modeling and decision analysis: a Practical Examination
possible recommendations. practical introduction to business
Group Simulation
analytics. Nelson Education. William
Simulation and Risk Analysis H. Inmon. Building the Data Practical Examination
Week 8 Perform group simulation on risk analysis and provide Lecture and Class Discussion Warehouse. Wiley, latest edition,
comprehensive recommendations. ISBN 0-7645-9944-5
Group Simulation
Nair, B. C. Business Analytics–
Leveraging The Power of Data.
In MESSAGE FROM THE CONFERENCE
CHAIRS (p. 9).

Week 9 Midterm Exam

Andrews, R. L., & McKenna, C. M.
Week 10 -11 Introduction to Data Mining Understand the data mining and its importance in business Video Presentation and Class Creating a Business Analytics Course. Practical Examination
organization. Discussion

Evans, J. R. (2014). Business analytics.
Week 12-13 Prescriptive Analytics Discuss and understand the essence of prescriptive Video Presentation, Review of Group Presentation
analytics and its applications. articles, journals, and social media Essex: Pearson.
Application of Linear Optimization
posts

Liebowitz, J. (Ed.). (2013). Business
analytics: An introduction. CRC Press.
Week 14 Integer Optimization Perform solving models with General Integer Variables, Lecture and Discussion Group Presentation
Integer Optimization Models and Mixed-Integer Sun, Z., Strang, K., & Firmin, S. (2017).
Optimization Models. Group Activity
 Understand modelling and Solving Nonlinear Optimization Business analytics-based enterprise
Week 15 Nonlinear and Non-Smooth Optimization Problems. Group Discussion information systems. Journal of Practical Examination
Computer Information
Group Activity
Week 16 Understand the risk analysis in optimization and perform Group Discussion Systems, 57(2), 169-178. Group Presentation
Optimization Models with Uncertainty Monte Carlo Simulation and Risk Solver Platform
Group Activity Grossmann, Wilfried, and Stefanie
Rinderle-Ma. Fundamentals of
Group Presentation business intelligence. Springer, 2015.
Week 17 Apply and demonstrate in making decisions with Uncertain Practical Examination

Decision Analysis Information’s. Case Study
Ragsdale, C. (2014). Spreadsheet
modeling and decision analysis: a
Group Discussion practical introduction to business
analytics. Nelson Education. William
H. Inmon. Building the Data
Warehouse. Wiley, latest edition,
ISBN 0-7645-9944-5

Nair, B. C. Business Analytics–
Leveraging The Power of Data.
In MESSAGE FROM THE CONFERENCE
CHAIRS (p. 9).

Week 18 Final Exam

Course Grading System

Class Standing 70%

• Quizzes
• Attendance
• Recitation
• Projects/Assignments/Seatwork/Special Report
•
Midterm / Final Examinations 30%
100%

Midterm Grade + Final Term Grade = FINAL GRADE

2

Classroom Policy

• Attendance to class will be checked every meeting. Frequent tardiness will be considered absence in the class.
• It is not enough that the students are present in each meeting. Presence must be felt by coming to class prepared and ready to participate in class discussions.
• RESPECT yourself, the Professor and your classmates.
• Assignments (reaction papers, reflection papers0, group outputs) MUST be submitted on time. Late submission would mean minus points.
• NO TO INTELLECTUAL DISHONESTY. Don’t plagiarize (by just doing copy paste of articles). Cite your sources. Plagiarism would be ground zero points in grading written exams and outputs.

Consultation Time

To be scheduled.
Prepared by: Enhanced by: Reviewed by

Signed, April 18, 2020

Mecmack A. Nartea Associate Professor Perla B. Patriarca Signed, April 11, 2020
Faculty Faculty Member, Department of Marketing Management Dr. Blessing G. Glova
College of Business Administration Note: with signature and date of signing Chairperson, Department of Marketing Management
College of Business Administration

Recommending Approval:

DR. RAQUEL G. RAMOS

Dean
College of Business Administration
Note: with signature and date of signing

Approved by:

DR. EMANUEL C. DE GUZMAN

Vice President for Academic Affairs
Note: with signature and date of signing