Term Paper on:

Marketing on the Internet

Course:
Marketing Information System
Submitted to:
Senior Lecturer Arifur Rahman Khan
Adjunct faculty, FBS, BUP
Date of Submission:
21st October, 2020
Submitted By:
Name ID
Aleef Md Mushfiq 18251008
SK Kashif Ahmed 18251016
A.Z.M Naimul Zannat 18251026
Naveed Ashfaque 18251034
Abdullah Al Noman 18251042
Tanjid Mahmud Shejan 18251068
Table of Contents
Facebook Advertisement.......................................................................................................................1
Step 1: Log in to page through Facebook Business Suite........................................................................2
Step 2: Now, the text and photo needs to be added and then have to click on “BOOST” for paid
advertisement or “PUBLISH” if you want to post instantly without the add for the post........................2
Step 3: We select the target audience that we wish to cater to.................................................................3
Step 4: We have to choose the number of days we wish the ad to continue along with the end date and
total budget. Facebook will show an estimate reach for the amount we select........................................3
Step 5: Select the payment card and click on “set budget”. After the budget is set, we can then click on
“PUBLISH” to publish the post and Facebook after reviewing it will start the ad. Since, Facebook
needs to review the post for ad, it is wise to schedule the post for later date so that the ad doesn’t delay.
.................................................................................................................................................................4
LinkedIn Advertisement.........................................................................................................................5
Step 1: Log-in LinkedIn with personal profile.........................................................................................6
Step 2: Select “work” then select “Advertise”........................................................................................7
Step 3: Here we will select the account named “Naveed ASHFAQUE” and after that we will select
“create campaign” option.......................................................................................................................8
Step 4: Now, we will select “Create a new group”................................................................................9
Step 5: Now under “Create a Campaign group” we will put in the details of our campaign. Once set
we will press next..................................................................................................................................10
Step 6: We will set the campaign objective as “Brand Awareness”......................................................11
Step 7: Then we will select our audience details as per our requirement based on “Audience
attributes”, where we select based on “interest and traits” and select as per requirement...................12
Step 8: We will finalize the budget details and conversion tracking metrics.........................................14
Step 9: We will select the image we want to promote. We will select the image from “Browse existing
content” as it is an image already updated from the business page. Once selected, we can see the
preview and confirm by selecting “Sponsor”........................................................................................15
Step 10: We will review the Advertisement in our campaign group. Once, we have reviewed it by
pressing “Launch Campaign” the campaign ad will be active..............................................................16
ADWORDS.GOOGLE.COM.....................................................................................................................18
Step 1: Go to adwords.google.com and press on start now....................................................................19
Step 3: To create an account one can select create an account without a campaign because it will come
later........................................................................................................................................................20
Step 4: The next step is to select the billing country, time zone and currency to continue the ad
properly.................................................................................................................................................20
Step 5: Upon the completion of the setup now one can explore the account..........................................21
 Step 6: Now the planning for a new campaign starts with selecting the ad groups................................21
Step 7: Selecting the goal for the new campaign accordingly that will bring success to the business....22
Step 8: Selecting any of the goal according to your campaign is in this part and for now I have selected
website traffic........................................................................................................................................22
Step 9: The next step is to select campaign type according to your business.........................................23
Step 10: Then select the campaign name as you want...........................................................................23
Step 11: Targeting audience according to the location and language is the focus here. Setting it
accordingly is important for better reach...............................................................................................24
Step 12: Now one has to select their target audience. Also audience manager can help to select the
target group...........................................................................................................................................24
Step 13: Then comes the budget and bidding. Use coupon if you have any. Cautiously set the CPC bid
limit.......................................................................................................................................................25
Step 14: Ad extension is for if one has additional information. It helps to reach out more audience.....25
Step 15: The most significant part is selecting final URL, headlines and description. Selecting words
related to the product and service is mandatory.....................................................................................26
Step 16: Setting up the keywords to set up the ad properly. Use all the related words to make the search
more reachable......................................................................................................................................27
Step 17: Use Keyword planner to make the words exciting and relatable. Find it from the option
‘‘tools’’..................................................................................................................................................28
Step 18: In the review part the guide will suggest some change. If seems necessary one can change
some of the things by fixing. Then after rechecking it is time to publish the ad and hope for the best.. 29
Twitter Advertisement.........................................................................................................................30
Step 1: After logging in we get an interface like the one shown below................................................31
Step 2: Add your profile and header photo...........................................................................................31
Step 3: Pin the most important post to gain audience traction..............................................................32
Step 4: Connect with other Influencers who shares similar audience who can help grow.....................32
Step 5: Twitter Hashtags........................................................................................................................33
Step 6: Growing Twitter presence with Jooicer....................................................................................33
Step 7: Creating Advertisement Account...............................................................................................34
Step 8: Add Payment Method................................................................................................................35
Instagram Advertisement.....................................................................................................................36
Step 1: Open a normal Instagram Account............................................................................................37
Step 2: Click on the top right three bars and enter ‘settings’. Press on ‘Account’.................................37
Step 3: Click on ‘Switch to professional account’ for promotion..........................................................39
Step 4: Choose a post and click on the bottom right ‘promote’ ............................................................40
 Step 5: You will need to connect to a Facebook page in order to promote............................................41
Step 6: Click on ‘More’.........................................................................................................................42
Step 7: Click on to ‘settings’ and then on ‘Instagram’...........................................................................43
Step 8: Press on ‘connect account’ in order to connect both of your accounts. Go back to original post
after connecting.....................................................................................................................................44
Step 9: Choose the platform where you want to promote......................................................................45
Step 10: Choose your preferred target group and customise location for better promotion...................46
Step 11: Choose your preferred budget and duration. Click on arrow on the top right corner...............47
Step 12: Now you can preview your promotion package. Press on ‘payment method’ to go forward.. .48
Step 13: Choose country and payment methods. Click ‘create promotion’ after completing these. Your
post will be ready for promotion............................................................................................................49
YouTube Advertisement.......................................................................................................................50
Step-1: Sign in to your You Tube channel and get the sharable link of the video that you want to put in
your advertisement................................................................................................................................51
Step-2 : Open a different tab and go to You Tube Advertisement and click on ‘GET STARTED’.......51
Step-3: Paste the sharable link that you previously copied....................................................................52
Step-4: Put the link of the page that you want your leads to see after clicking on the Ad. Also select
where you want your ad to appear.........................................................................................................52
Step-5: Select location and language.....................................................................................................53
Step-6: Select age, gender and parental status.......................................................................................53
Step-7: Select people with specific interests that matches with your ad................................................54
Step-8: Set your daily budget for your ad..............................................................................................54
Step-9: Review your ad.........................................................................................................................55
Step-10: Provide your necessary payment information..........................................................................55
Step-11: Click on SUBMIT to run your advertisement!........................................................................56
Facebook Advertisement
Facebook Advertisement

1
Step 1: Log in to page through Facebook Business Suite.

Step 2: Now, the text and photo needs to be added and then have to click on “BOOST” for paid
advertisement or “PUBLISH” if you want to post instantly without the add for the post.

2
Step 3: We select the target audience that we wish to cater to.

Step 4: We have to choose the number of days we wish the ad to continue along with the end
date and total budget. Facebook will show an estimate reach for the amount we select.

3
Step 5: Select the payment card and click on “set budget”. After the budget is set, we can then
click on “PUBLISH” to publish the post and Facebook after reviewing it will start the ad. Since,
Facebook needs to review the post for ad, it is wise to schedule the post for later date so that the
ad doesn’t delay.

4
LinkedIn Advertisement
LinkedIn Advertisement

5
Step 1: Log-in LinkedIn with personal profile.

6
Step 2: Select “work” then select “Advertise”

7
Step 3: Here we will select the account named “Naveed ASHFAQUE” and after that we will
select “create campaign” option.

8
Step 4: Now, we will select “Create a new group”.

9
Step 5: Now under “Create a Campaign group” we will put in the details of our campaign. Once
set we will press next.

10
Step 6: We will set the campaign objective as “Brand Awareness”.

11
Step 7: Then we will select our audience details as per our requirement based on “Audience
attributes”, where we select based on “interest and traits” and select as per requirement.

12
Step 7(continued): Then we will select our Ad format. Here, we have selected the “Single
image Ad”. We can select as per our requirement.

13
Step 8: We will finalize the budget details and conversion tracking metrics.

14
Step 9: We will select the image we want to promote. We will select the image from “Browse
existing content” as it is an image already updated from the business page. Once selected, we can
see the preview and confirm by selecting “Sponsor”

15
Step 10: We will review the Advertisement in our campaign group. Once, we have reviewed it
by pressing “Launch Campaign” the campaign ad will be active.

16
17
ADWORDS.GOOGLE.COM

ADWORDS.GOOGLE.COM

18
Step 1: Go to adwords.google.com and press on start now.

Step 2: You can select any of the following to reach out or you can also switch to expert mode
for more options.

19
Step 3: To create an account one can select create an account without a campaign
because it will come later.

Step 4: The next step is to select the billing country, time zone and currency to continue the ad
properly.

20
Step 5: Upon the completion of the setup now one can explore the account.

Step 6: Now the planning for a new campaign starts with selecting the ad groups.

21
Step 7: Selecting the goal for the new campaign accordingly that will bring success to the
business.

Step 8: Selecting any of the goal according to your campaign is in this part and for now I have
selected website traffic.

22
Step 9: The next step is to select campaign type according to your business.

Step 10: Then select the campaign name as you want.

23
Step 11: Targeting audience according to the location and language is the focus here. Setting it
accordingly is important for better reach.

Step 12: Now one has to select their target audience. Also, audience manager can help to select
the target group.

24
Step 13: Then comes the budget and bidding. Use coupon if you have any. Cautiously set the
CPC bid limit.

Step 14: Ad extension is for if one has additional information. It helps to reach out more
audience.

25
Step 15: The most significant part is selecting final URL, headlines and description. Selecting
words related to the product and service is mandatory.

26
Step 16: Setting up the keywords to set up the ad properly. Use all the related words to make the
search more reachable.

27
Step 17: Use Keyword planner to make the words exciting and relatable. Find it from the option
‘‘tools’’.

28
Step 18: In the review part the guide will suggest some change. If seems necessary one can
change some of the things by fixing. Then after rechecking it is time to publish the ad and hope
for the best.

Twitter Advertisement

29
Twitter Advertisement

30
Step 1: After logging in we get an interface like the one shown below.

Step 2: Add your profile and header photo.

31
Step 3: Pin the most important post to gain audience traction.

Step 4: Connect with other Influencers who shares similar audience who can help grow.

32
Step 5: Twitter Hashtags.
Hashtags can be used in posts in order to create engagement with the audience. It can also be
used to meet the competitor’s strategy.

Step 6: Growing Twitter presence with Jooicer.

Jooicer gives us the growth overview of our account.

33
With the help of the module setting one can keep track of their followers. It also helps audience
find us when they put keywords that matches our bio.

Step 7: Creating Advertisement Account.

We go to ads.twitter.com to create an advertisement account.

34
After the objective is set, we set the targeting features choosing the keywords which will help
audience reach out to our account. Twitter Ads also gives an approximate audience estimation.

Step 8: Add Payment Method.

Lastly, we will add our payment details and press Save.

35
Instagram Advertisement

Instagram Advertisement

36
Step 1: Open a normal Instagram Account.

37
Step 2: Click on the top right three bars and enter ‘settings’. Press on ‘Account’.

38
Step 3: Click on ‘Switch to professional account’ for promotion

39
Step 4: Choose a post and click on the bottom right ‘promote’ .

40
Step 5: You will need to connect to a Facebook page in order to promote.

41
Step 6: Click on ‘More’.

42
Step 7: Click on to ‘settings’ and then on ‘Instagram’.

43
Step 8: Press on ‘connect account’ in order to connect both of your accounts. Go back to original
post after connecting.

44
Step 9: Choose the platform where you want to promote.

45
Step 10: Choose your preferred target group and customise location for better promotion

46
Step 11: Choose your preferred budget and duration. Click on arrow on the top right corner.

47
Step 12: Now you can preview your promotion package. Press on ‘payment method’ to go
forward.

48
Step 13: Choose country and payment methods. Click ‘create promotion’ after completing these.
Your post will be ready for promotion.

49
YouTube Advertisement

YouTube Advertisement

50
Step-1: Sign in to your You Tube channel and get the sharable link of the video that you want to
put in your advertisement.

Step-2 : Open a different tab and go to You Tube Advertisement and click on ‘GET STARTED’.

51
Step-3: Paste the sharable link that you previously copied.

Step-4: Put the link of the page that you want your leads to see after clicking on the Ad. Also
select where you want your ad to appear.

52
Step-5: Select location and language.

Step-6: Select age, gender and parental status.

53
Step-7: Select people with specific interests that matches with your ad.

54
Step-8: Set your daily budget for your ad.

Step-9: Review your ad.

55
Step-10: Provide your necessary payment information.

Step-11: Click on SUBMIT to run your advertisement!

56