Truly, the emergence of social media changes the marketing industry as of today.

And the role of social

media marketing is not just to market the product itself, but also to connect to the people, making
connections and make relationships (B2B). For the past few years, the internet has involved into the
social web, where every individual connects to each other, and the born of social media marketing has
made. Social media marketing is all about finding contents, on how that content will attract customer to
buy your products.

And by watching the movie "social media marketing" I've learn a lot of stuffs from the well-known
marketers in the world. Jay Baer, who spends 25 years in digital marketing days that the initual group of
social networks that failed is because of two reasons. First is too early because social media back then is
far away different from the social media today. And social media was out before the mass population
was ready to connect. And another reason is the customer experience. Many users can find it difficult to
use and the interface of the social media itself is not great. And also, he said that to get start your
business in social media network is that if you cannot use social media as a marketing strategy, you
must social media for customer service. Use it if your customers are asking for help, so that your
customer can have the guarantee that your business is not just for profit, but also to satisfy their needs.
And lastly, the contents is vital on your business. For how will you market your product at social media.
Michael stelzner also says that we must know who we want to reach and to figure out what is their
interest and passions. And the content strategy, we must figure out what the content play is going to be
for our business. Amy Landino also states that biggest mistake that people make on youtube is that they
think all video platforms are the same. They do not put tags, mentions and anything that can be relevant
to their content. And the lifespan of video on youtube is years while on other social media platforms
that die in a day. Sunny Leonard Uzi says that video at this stage is the most important part of marketing
online. And the importsnt metrics on youtube is the watch time and retention. You have to make sure
that your people or your customer stays on your channel to increase watch time and make sure to
watch the whole video to increase viewers retention. Businesses biggest returns depends on the
objective. If its only short campaign, you can use facebook as a social media marketing. If you want a
longz sustainable results and want traffic on a daily basis, youtube is much preffered. And if you're into a
visual brand, instagram is the best social media for you. Video content is vital for every business to
utilize through marketing on social media platforms. Mari Smith talks about facebook strategy, on how
you shoud be marketing your business on facebook. Three main parts which is Video, Mobile, and af
budget. You must dominate your video on digital streaming platforms. 90% of fb users use mobiles and
your budget for ads, on how much can you allocate your budget on your marketing. Sue Zimmerman
talks about instagram strategy, on how to use instagram to market. She quited that "you have to have
creativity". Since instagram is an visual app, an photography app. Creativity is a must in instagram. She
also said that in order to be succeed, three accounts in instagram is the most used, which is fashion,
food and fitness. Content in instagram must be made in an creative as the app itself is more on visual.

Viveka Von Rosen talks about LinkedIn strategy, and she says that LinkedIn is an business focus. She also
said that LinkedIn builds oppprtunity to start building your relationships. She said three focused areas,
which is 1.) Profiling people, branding piece by searching it in google, a LinkedIn profile sometimes
appear and showed up. This is vital to know by the users or by other people who are you. 2) Finding
business to business leads, which is the main reason to use LinkedIn, you find prospects, customers,
clients and candidates if looking for employee on your business. And lastly 3.) Strong content strategy,
whether making or creating video orsharing updates on your blogs. Using these pieces of content
features will help you to position yourself as an expert. Pat Flynn also share ideas on podcasting strategy
and he said that a plan for podcast should be not just to build a stronger relationship with audience but
to direct your listeners. Podcasting allows brands to communicate to a captive audience. The power to
have the podcasting on demand allows companies and brands tell their story anywhere at any time,
which helps to establish authority in your industry and create advocates brand along the way. And one
thing that is important in podcasting marketing is that, you first must be a guest on a podcast. Before
you podcast, be a guest on other podcast first because the host of that podcas has an amazing
relationship with their audiences. And by that, it will put you on a great light for potential business for
yourself. Leslie Samuel talks about blog strategy, and he said that people do not go on social media to
buy stuff. They go to connect to people and the things they care about. It answers the question "how
can I connect to the people. When it comes to blogging, you have to capture your customers feelings.
The concept is this, social first, media second, and marketing last. Which the main focus of blogging to
marketing is to make a blogging industry a sociable one. And your content must be solid and consistent,
capturing every hearts of customers. Brenda steers's pinterest strategy wants to reminds us that
pinterest is a lifestyle channel. Pinterest is fun and boosts creativity but at its social media heart,
Pinterest is marketing. She points out that small business owners will do is to search for content that is
similar to what they sell and repin other people's content. She wants to emphasize that you must have a
pinnable image on every post that you publish and by that, you create emotional connection to your
audience. And finally, Joel Comm twitter strategy talks about how your content will viral. And he
pinpoints that when your story is so compellisng that others want to retell it for you, it makes your
content viral. A lot of element you must contain on your content in twitter. Create hashtags, advance
searches, eye-catching profile and bio's, and may more. Content of what you will gonna tweet must be
relevant for what you markets. Twitter is a great place to promote your blog posts, product updates,
public press releases, and more. By including links in your Tweets to your website pages and landing
pages, you can increase traffic leads traffic right to the doorstep of your website.

By looking at every famous marketers pinpoints, one element of social media marketing has been
showed as vital for every businesses, and that is the content. Without appreciation of content on your
social media will not gonna bring customers for you. A content is not just a content, but your content is
a key to the success of your business. Without proper knowledge on how to establish a proper content
will not be success. High-quality content has the best effect when it gets distributed over social media.
First, a high-quality content will not just bring new customers, but you can connect to them. This is why
content marketing experts advise companies to stay consistent with providing valuable content to their
audience. People love to share valuable content. If you provide it to them, you can expect to gain
publicity and engage many. And that is why, content is vital and crucial for every businesses.