Analytics

Extraneous variables are all variables, which are not the independent variable, but could
affect the results of the experiment. The researcher wants to make sure that it is the
manipulation of the independent variable that has an effect on the dependent variable.

Pricing & Revenue Analytics

Ancillary revenue is revenue that is derived from goods or services other than a company's primary
product offering. Examples include concessions at sporting events, baggage handling or seat
selection revenue received by airlines, restaurant revenue received by hotel owners, and car-wash
services sold by gas stations.

Game theory is the study of mathematical models of strategic interaction among rational decision-
makers. It has applications in all fields of social science, as well as in logic, systems science and
computer science.

The prisoner's dilemma is a paradox in decision analysis in which two individuals acting in their own
self-interests do not produce the optimal outcome. The typical prisoner's dilemma is set up in such a
way that both parties choose to protect themselves at the expense of the other participant.