Non-literary body of work – rationale

Title #IBelong Campaign to end Statelessness

(if applicable)

Text type(s) Advertisements

Author(s) Fabrica

Date(s) of November 2014

publication

List of texts in - #IBelong

the body of - 10 million people in the world have no nationality
work - United Colors of Benetton
- Without nationality, women and children are more
vulnerable to trafficking and exploitation.
- UNHCR (Logo)
- Benetton (Logo)
Purpose of body - To spread awareness about statelessness, with its effects
of work and consequences.
- End discrimination due to statelessness.
- Show diversity of people with statelessness.
Theme(s) or - Global issues
focus of the - Statelessness
body of work - Identity
- Political injustice
- Human rights
- Exploitation of stateless people
One particular These two personally stand
text that stands out to me, because they
out for you (and show the two parallels of
why) ethnicities with
statelessness.
Public reaction
to the texts (if
applicable)

Why did you I chose this body of work as it represents diversity (around the
choose this globe) but also brings attention to the issue of statelessness at the
body of work? same time. I found this campaign as a whole to be interesting
because I wasn’t aware of statelessness as an issue as a whole and
wanted to explore further on how Benetton effectively raised
awareness of such an issue by using the main slogan ‘#IBelong’
and advertisements.

Fabrica. “Benetton Group - Corporate Website.” ​#IBelong Campaign​, Benetton, Nov.

2014,
www.benettongroup.com/media-press/image-gallery/institutional-communication/oth
er-campaigns/i-belong/.