Regression Analysis

Dependent Variable: Social Media Engagement

Independent Variable R-Squared Value Significance Equation
Experential 0.916 0.000 Y= 220.182 + 5.472X
Social Cause 0.835 0.000 Y= 236.136 + 11.604X
Interactivity 0.945 0.000 Y= 276.972 + 3.534X
Functionality 0.896 0.000 Y= 155.375 + 2.316X
Promotion 0.931 0.000 Y= -258.504 + 5.175X
Unique 0.96 0.000 Y= -47.621 + 14.929X
Non-Paid Post 0.936 0.000 Y= -3429.283 + 22.446
Paid Post 1 0.000 Y= 163.322 + 1.043X
 Sentiments Experential Social Cause
Pearson Correlation 1 0.957 0.914
Sentiments
Significance Level 0.000 0.000
Pearson Correlation 0.957 1 0.832
Experential
Significance Level 0.000 0
Pearson Correlation 0.914 0.832 1
Social Cause
Significance Level 0.000 0.000
Pearson Correlation 0.972 0.964 0.862
Interactivity
Significance Level 0.000 0.000 0.000
Pearson Correlation 0.953 0.993 0.843
Unique
Significance Level 0.000 0.000 0.000
Pearson Correlation 0.946 0.941 0.843
Functionality
Significance Level 0.000 0.000 0.000
Pearson Correlation 0.965 0.984 0.829
Promotion
Significance Level 0.000 0.000 0.000
Pearson Correlation 0.963 0.960 0.905
Paid-Post
Significance Level 0.000 0.000 0.000
Pearson Correlation 0.928 0.980 0.806
Non-Paid Post
Significance Level 0.000 0.000 0.005
Pearson Correlation 0.962 0.962 0.902
Paid-Post-Sentiment
Significance Level 0.000 0.000 0.005
Interactivity Unique Functionality Promotion Paid Post Non - Paid Post Paid-Post Sentiment
0.972 0.953 0.946 0.965 0.963 0.928 0.962
0.000 0.000 0.000 0.000 0.000 0.000 0.000
0.964 0.993 0.941 0.984 0.96 0.98 0.962
0.000 0.000 0.000 0.000 0.000 0.000 0.000
0.862 0.843 0.843 0.829 0.905 0.806 0.902
0.000 0.000 0.000 0.000 0.005 0.000 0.000
1 0.959 0.939 0.981 0.972 0.994 0.974
0.000 0.000 0.000 0.000 0.000 0.000
0.959 1 0.94 0.974 0.959 0.956 0.96
0.000 0.000 0.000 0.000 0.000 0.000
0.939 0.940 1 0.935 0.822 0.833 0.824
0.000 0.000 0.000 0.003 0.003 0.000
0.981 0.974 0.934 1 0.954 0.988 0.956
0.000 0.000 0.000 0.000 0.000 0.000
0.972 0.959 0.822 0.954 1 0.965 1.000
0.000 0.000 0.003 0.000 0.000 0.000
0.994 0.956 0.833 0.988 0.965 1 0.968
0.000 0.000 0.003 0.000 0.000 0.000
0.974 0.960 0.824 0.956 1.000 0.968 1
0.000 0.000 0.000 0.000 0.000 0.000