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SWOT ANALYSIS OF AMUL

Strengths Weakness
•Largest food brand in India and Asia •Operational cost
•High Quality- Introduced TQM •Completely dependent on villages for it’s
•Robust distribution network raw materials.
•Exceptional Growth •Risks of hoghly complex supply chain
•Market Leader system
•Huge Customer base •Short shelf life on its products

Opportunities Threats
•Penetrate international markets •Competitors – Kwality Wall’s
•Diversify product portfolio •Growing price of milk and Milk products
•The yield of India’s cattle is much lower
than other countries.

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