Women only Social Network

SHEROES – The Impact

Safe Space | Non-Judgemental | Trust | Empathy

Over 1 Mn
16 Mn+ queries on our Over 5 Mn
Women Counselling conversations
Helpline in in a month
past 365 days

Creating
Enabling over opportunities for
and enabling
2 lac
work from Home
entrepreneurs for hundreds of
Women
SHEROES - Women only Functional Network
Content + Connect + Commerce

Identity,
Network,
Community

Helpline &
Counselling

Peer-to-Peer
Commerce /
Services for
Women

Content &
Entertainment
 Why is SHE on SHEROES?
Gets Legal, Personal and Parenting Advice on 24x7 Helpline

• Gets advice from Peers & Experts Family • Tracks her Menstrual Health
• Shares intimate content • Doc Consult on AskSHEROES
• Builds Relationships & Friends • Tracks her child’s Growth &
Health
• Follows Influencers Vaccinations
Network

• Builds her Identity

• DIY Beauty, Fashion and Cooking • Gets Gigs & Opportunities
Career
Sessions & Communities • Brands her Business
Entertainment
• Saves Recipes • Generates Leads & Sells to Buyers
• Watches videos and posts moments • Discovers Learning Resources
• Shares Travel and Talents • Financial Wealth Management
 The User Experience
Main Feed + Micro Apps & 1200+ Communities ; 200+
Helpline, Champions & More 5 Language Support
More Interests; easy discoverability
 Health & Parenting

Expert Sessions Users` Queries Influencers Interactions Helpline

Health Communities | Doctors / Ask Experts | Peer to Peer Advice | Ask SHEROES Helpline
 Family & Relationships

Expert Sessions Debates/ Opinions Relationships Tips Triggers & quotes Real Stories

Love Sex Relationship Communities| Expert Chat Sessions | Legal Advice | Ask SHEROES Helpline
 Career Opportunities & Upskilling

Triggers Upskilling Online Courses Branded App Cards Expert Chat Sessions

Triggers | Upskilling Opportunities | Courses by Brands | Brand Customization App Cards | Expert Sessions
 Entertainment & Networking

Influencer Posts Reviews Meet-Ups Offers & Promotions

Influencer Posts | Product Reviews | Meet-ups | Offers

 Lifestyle & Beauty

Triggers Meet Ups Reviews Styling for Brands Expert Chat Sessions

Brands Conversations| Meet-ups | Organic User Reviews | Brand Customization | Expert Sessions
 Hobbies, Creativity & Passion

Expert Sessions Talent Showcase DIY Videos USER Reviews Tab Based Segments

Expert Chat Sessions | Showcasing Talent | Videos | Reviews | Segmented Content

 Product & Services for Women

Insurance Lending Boutique Brands P2P Products P2P Reviews

Financial Products | Boutique Brands | Peer 2 Peer Products & Services
 Partner/ Brand Communities

Branded Communities Leveraging OWN User journey – Onboarding, Awareness, Trust, and loyalty
 Champion Handles
Celebrities/
Publishers / Content Owners Influencers/ Coaches Experts / Entrepreneurs Journalists/ Story tellers
Brand Ambassadors
 Events @ SHEROES
Who Attends

SHEROES Women Women Returning

Students Trendsetters Celebrities Entrepreneurs
Community Professionals to Work
 Events - #SHEROESSummit

• Asia`s Largest Women only event

• Day Long interactive and infotainment

filled sessions

• Great to drive brand narratives and

positioning

• Massive media coverage

• Great partnership opportunities

Brand Partners

And more
 Events – #SHEMeets

• Custom short format event

• Interactive and infotainment filled

sessions

• Great to drive brand narratives and

positioning

• Coverage of Meet-up on SHEROES

platform

• Great partnership opportunities

Brand Partners • Genre Based themes

And more
 Events - SHEROES In Your City

• City Launch of Product or service

• Custom-made event

• Great to drive brand narratives and

positioning

• Massive media coverage in the city

• Great partnership opportunities

Brand Partners

And more
 Events - #SHEROESHours

• Largest initiative for corporate women

• Short event format with powerful

Narratives

• A different and engaging way to

celebrate women at workplace,
showcasing corporates as gender
friendly and celebrating their policies

• Same day; Same time, Multi City, Multi

Corporate event for a cause/ objective
Brand Partners

And more
 Brands on SHEROES

Online Campaigns Brand Communities and Profiles Leveraging Events

o Conversations o Conversations within Brand o Online women meet Offline
o Narratives Communities o Large and small format
o Word of Mouth o Brand Experts to Consult or advocate o Curated & Theme based
o Organic UGC brands and more o Meetups
Select Brand Cases
#KnowMyName GOAL SOLUTIONS
Creating Take Charge Spirit Leveraging the power of
• Celebrating the Stories of unsung • Story Posts
SHEROES of later and present days who • Community chat
have taken charge and created impact • Theme cards
to create engagement & awareness

IMPACT
4.8 Mn+ 23K+
IMPRESSIONS ENGAGEMENTS

*Key Highlights
User Generated Organic comments around basic conversations + Theme card engagement
Great Content Creates Great Conversations!
#FirstSalary GOAL SOLUTIONS
Igniting Career Spirits • Creating conversations around the first Leveraging the power of

salary of women • Tips & Trivia

• Igniting spirits of women to build a career • Challenge

that defines them To drive conversations & engagements in Career

Guidance Community

IMPACT
91K+ 6K+
ENGAGEMENTS CONVERSATIONS

2K+ 60+
FIRST SALARY STORIES VERNACULAR STORIES
Great Content Creates Great Conversations!
 #SwipeStories GOAL
Changing The Dating Game
• Narrative to encourage Women to be who
they are and make their own choices and
live life on their own terms
SOLUTIONS
• Leveraging Love, Sex & Relationships
Community, to trigger conversations using
• Triggers & Debates
• Trivia
• Community Chat and more

IMPACT
2.81 Lacs+ 16K+
ENGAGEMENTS CONVERSATIONS

4K+
OPINION VOTES
Great Content Creates Great Conversations!
 #PullItOff GOAL SOLUTIONS
• Leveraging the power of SHEROES
Veet Cold Wax Strips
• Creating engagement & awareness for new Influencer in Beauty & Make Up
range of VEET community driving engagements via
• Graphics Posts
• Expert Live Chat Session

IMPACT

8.9K+ 380+
ENGAGEMENTS CONVERSATIONS

*Key Highlights
User Generated Organic comments around basic conversations
Great Content Creates Great Conversations!
 Demographics
GEO-WISE AGE-WISE

South 55-64 65+

17% 6% 2%
45-54 18-24
9% 24%

35-44
15%
North
West 52%
24%

East 25-34
7% 44%
 Demographics
TOP METROS REGION-WISE

Mumbai, Tier 3
5.77% 16% Tier 1
Pune, 8.10%
27%

Delhi NCR,
Ahemdabad, 7.67%
4.35%

Hyderabad,
Kolkata,
3.35%
2.59%
Chennai, Bangalore, Tier 2
2.10% 4.12% 57%
Everything We Do Benefits Women

SHEROES is building the women’s internet to bring in trust, empathy, growth via
content, connections & commerce.
16 million women | Onwards to 100 million
We move in India’s GDP needle, supporting the #SHEconomy