A STUDY ON CUSTOMER PREFRENCE AND SATISFICATION

TOWARDS BROAD BAND CONNECTIVITY WITH SPECIAL

REFERENCE TO RELIANCE COMMUNICATION IN SALEM CITY.

OBJECTIVES:

1. TO IDENTIFY THE AWARENESS ABOUT RELIANCE BROAD

BAND CONNECTION.
2. TO ASCERTIAN THE VARIOUS SCHEMES & SERVICES
OFFERED BY RELIANCE CONNECTIVITY.
3. TO STUDY THE ADVERTISING EFFECTIVENESS OF
RELIANCE CONNECTIVITY.
4. TO STUDY THE OVERALL SATISFACTION LEVEL OF
CUSTOMERS.
 A STUDY ON CUSTOMER PREFRENCE AND SATISFICATION TOWARDS
RELIANCE BROAD BAND WITH SPECIAL REFERENCE TO RELIANCE
COMMUNICATION IN SALEM CITY

CUSTOMER – QUESTIONNAIRE
The purpose for collecting this information is purely academic purpose so it will be kind, if
you respond. Thank you

P.VARADHARAJULU, II MBA, VIMS (VYSYA COLLEGE, SALEM)

1. a) Name : b) Gender : Male [ ] Female [ ]

2. Occupation: a) Business person b) Employee c) Employer d) College students
3. Age: a) Below 25 b) 26-35 c) 36-45 d) 45 & Above
4. Whether you have awareness about new product and services offered by reliance broad band?
a) Yes b) No
If yes, how did come to know___________
a) SMS b) E-Mail c) to postal(along with bill) d) customer care e) others
5. Do you have an account at reliance broad band connection?
a) Yes b) No
6. Since how many years you have an account at reliance broad band connection?
a) < 6 months b) 1 year c) 2-3 years d) 4 years & above
7. At present, you are in which scheme?
a) Rs.100 b) Rs.350 c) Rs.550 d) Rs.1000 e) Rs.1500 f) Rs.2500
8. In a day, how often are you in net searching?
a) Less than 2 hours b) 3-4 hours c) more than 4 house
9. Purpose for enabling broad band connection?
a) Browsing b) Education c) Business d) Job related e) Social networking
f) Others
10. Reason for preference towards reliance broad band connection?
a) Speed b) Secured working c) multiple facilities d) Affordable cost
e) Located nearby f) Network coverage g) others
11. Whom do you consider as a competitor?
a) Tata b) Airtel c) Bsnl d) others
12. Which services offered by Reliance is best?
a) Speed b) Secured working c) multiple facilities d) Affordable cost
e) Located nearby f) Network coverage g) others
13. Have you ever made use of services/ facilities available at (head phones, game accessories, web cams
etc.,) offered by reliance broad band?
a) Yes b) No
If yes, state your level of satisfaction about the facilities?
a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly Dissatisfied
14.) Have you ever seen any advertisements regarding reliance broad band connection?
a) Yes b) No
If yes, through which media do you came to know about reliance broad band?
a) T.V b) Magazines c) Radio d) News papers e) Internet f) friends/ relatives
g) Others
15. Whether you receive any gifts provided by reliance broad band connection?
a) Yes b) No
16. Do offers play a role for preferring a particular scheme in reliance broadband?
a) Yes b) No
17. Whether you attempt any problem in reliance broad band
a) Yes b) No
If yes, what is the problem you faced?
a) low speed b) Network problem c) hacking d) others
18. Whether the cost is worth full. For what you pay?
a) Yes b) No
19. Whether the speed is better when compared to others
a) Yes b) No
20. Whether the medium used for creating awareness about the product. If effective or not
a) Yes b) No
21. Tick the level satisfaction of relevant to you:
Highly Satisfied Neutral Dissatisfied Highly
satisfied Dissatisfied
Speed of browsing
Cost
Facilities/ service
offered
Scheme
Network coverage
Purpose fulfillment
Staff response

22. What is your overall satisfaction in reliance?

a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly Dissatisfied
23. Give your suggestion to improve the company if any?
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