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Aggregate Supply AND Aggregate Demand
Aggregate Supply AND Aggregate Demand
AGGREGATE SUPPLY
AND CHAPTER
AGGREGATE DEMAND
475
476 C HAPTER 21 A G G R E G A T E S U P P LY AND A G G R E G AT E D E M A N D
140 LAS
140 LAS about the LAS and SAS curves. When the price level,
the money wage rate, and other resource prices rise
by the same percentage, relative prices remain con-
130
stant and real GDP remains at potential GDP. There
SAS
is a movement along the LAS curve.
120 E When the price level rises but the money wage
D
rate and other resource prices remain the same, the
quantity of real GDP supplied increases and there is a
110 C
movement along the SAS curve.
B Let’s next study the influences that bring changes
100 A in aggregate supply.
Real GDP below Real GDP above
90 potential GDP potential GDP
FIGURE 21.3 Movements Along the
Aggregate Supply Curves
0 9.0 9.5 10.0 10.5 11.0 11.5
Real GDP (trillions of 1996 dollars)
130
Price Level Real GDP SAS
(GDP deflator) (trillions of 1996 dollars) Price level rises and
120 money wage rate rises
A 100 9.0 by the same percentage
B 105 9.5
110
C 110 10.0
Price level rises and
D 115 10.5 money wage rate is
100 unchanged
E 120 11.0
90
price level when the money wage rate, other resource Real GDP (trillions of 1996 dollars)
prices, and potential GDP remain the same. The short-run
aggregate supply curve, SAS, is based on the schedule in the A rise in the price level with no change in the money wage
table. This curve is upward-sloping because firms’ costs rate and other resource prices brings an increase in the
increase as the rate of output increases, so a higher price is quantity of real GDP supplied and a movement along the
needed, relative to the prices of productive resources, to short-run aggregate supply curve, SAS.
bring forth an increase in the quantity produced. A rise in the price level with equal percentage
On the SAS curve, when the price level is 110, real increases in the money wage rate and other resource
GDP equals potential GDP. If the price level is greater than prices keeps the quantity of real GDP supplied constant at
110, real GDP exceeds potential GDP; if the price level is potential GDP and brings a movement along the long-run
below 110, real GDP is less than potential GDP. aggregate supply curve, LAS.
A G G R E G A T E S U P P LY 479
120
SAS1
Changes in Potential GDP When potential GDP
changes, both long-run aggregate supply and short- 110
run aggregate supply change. Potential GDP changes
for three reasons:
100
1. Change in the full-employment quantity of labor
2. Change in the quantity of capital 90
3. Advance in technology
An increase in the full-employment quantity of labor, 0 9.0 10.0 11.0
Real GDP (trillions of 1996 dollars)
an increase in the quantity of capital, or an advance
in technology increases potential GDP. And an
increase in potential GDP changes both the long-run An increase in potential GDP increases both long-run
aggregate supply and short run aggregate supply. aggregate supply and short-run aggregate supply and shifts
Figure 21.4 shows these effects of a change in both aggregate supply curves rightward from LAS0 to LAS1
potential GDP. Initially, the long-run aggregate sup- and from SAS0 to SAS1.
ply curve is LAS0 and the short-run aggregate supply
curve is SAS0. If an increase in the quantity of capital
or a technological advance increases potential GDP
to $11 trillion, long-run aggregate supply increases
and the long-run aggregate supply curve shifts right- A Change in the Quantity of Capital A Pepsi bot-
ward to LAS1. Short-run aggregate supply also tling plant with two production lines bottles more
increases, and the short-run aggregate supply curve Pepsi than an otherwise identical plant that has only
shifts rightward to SAS1. one production line. For the economy, the larger the
Let’s look more closely at the influences on quantity of capital, the more productive is the labor
potential GDP and the aggregate supply curves. force and the greater is its potential GDP. Potential
GDP per person in the capital-rich United States is
A Change in the Full-Employment Quantity of vastly greater than that in capital-poor China and
Labor A Pepsi bottling plants that employs 100 Russia.
workers bottles more Pepsi than an otherwise identi- Capital includes human capital. One Pepsi plant
cal plant that employs 10 workers. The same is true is managed by an economics major with an MBA and
for the economy as a whole. The larger the quantity has a labor force with an average of 10 years of expe-
of labor employed, the greater is GDP. rience. This plant produces a much larger output
Over time, potential GDP increases because the than an otherwise identical plant that is managed by
labor force increases. But (with constant capital and someone with no business training or experience and
technology) potential GDP increases only if the full- that has a young labor force that is new to bottling.
employment quantity of labor increases. Fluctuations in The first plant has a greater amount of human capital
employment over the business cycle bring fluctuations than the second. For the economy as a whole, the
in real GDP. But these changes in real GDP are fluctua- larger the quantity of human capital — the skills that
tions around potential GDP. They are not changes in people have acquired in school and through on-the-
potential GDP and long-run aggregate supply. job training — the greater is potential GDP.
480 C HAPTER 21 A G G R E G A T E S U P P LY AND A G G R E G AT E D E M A N D
Other things remaining the same, the higher the E' 130 9.0
price level, the smaller is the quantity of real GDP
demanded. This relationship between the quantity of
real GDP demanded and the price level is called The aggregate demand curve (AD) shows the relationship
aggregate demand. Aggregate demand is described by between the quantity of real GDP demanded and the price
an aggregate demand schedule and an aggregate level. The aggregate demand curve is based on the aggre-
demand curve. gate demand schedule in the table. Each point A' through E'
Figure 21.6 shows an aggregate demand curve on the curve corresponds to the row in the table identified
(AD) and an aggregate demand schedule. Each point by the same letter. Thus when the price level is 110, the
on the AD curve corresponds to a row of the sched- quantity of real GDP demanded is $10 trillion, shown by
ule. For example, point C ' on the AD curve and row point C' in the figure. A change in the price level with all
C ' of the schedule tell us that if the price level is 110, other influences on aggregate buying plans remaining the
the quantity of real GDP demanded is $10 trillion. same brings a change in the quantity of real GDP
The aggregate demand curve slopes downward demanded and a movement along the AD curve.
for two reasons:
■ Wealth effect
■ Substitution effects wealth is the amount of money in the bank, bonds,
stocks, and other assets that people own, measured
Wealth Effect When the price level rises but other not in dollars but in terms of the goods and services
things remain the same, real wealth decreases. Real that this money, bonds, and stock will buy.
482 C HAPTER 21 A G G R E G A T E S U P P LY AND A G G R E G AT E D E M A N D
People save and hold money, bonds, and stocks A second substitution effect works through inter-
for many reasons. One reason is to build up funds for national prices. When the U.S. price level rises and
education expenses. Another reason is to build up other things remain the same, U.S.-made goods and
enough funds to meet possible medical or other big services become more expensive relative to foreign-
bills. But the biggest reason is to build up enough made goods and services. This change in relative
funds to provide a retirement income. prices encourages people to spend less on U.S.-made
If the price level rises, real wealth decreases. items and more on foreign-made items. For example,
People then try to restore their wealth. To do so, they if the U.S. price level rises relative to the Canadian
must increase saving and, equivalently, decrease cur- price level, Canadians buy fewer U.S.-made cars
rent consumption. Such a decrease in consumption is (U.S. exports decrease) and Americans buy more
a decrease in aggregate demand. Canadian-made cars (U.S. imports increase). U.S.
GDP decreases.
Maria’s Wealth Effect You can see how the wealth
effect works by thinking about Maria’s buying plans. Maria’s Substitution Effects In Moscow, Russia,
Maria lives in Moscow, Russia. She has worked hard Maria makes some substitutions. She was planning to
all summer and saved 20,000 rubles (the ruble is the trade in her old motor scooter and get a new one.
currency of Russia), which she plans to spend attend- But with a higher price level and faced with higher
ing graduate school when she has finished her eco- interest rates, she decides to make her old scooter last
nomics degree. So Maria’s wealth is 20,000 rubles. one more year. Also, with the prices of Russian goods
Maria has a part-time job, and her income from this sharply increasing, Maria substitutes a low-cost dress
job pays her current expenses. The price level in made in Malaysia for the Russian-made dress she had
Russia rises by 100 percent, and now Maria needs originally planned to buy.
40,000 rubles to buy what 20,000 once bought. To
try to make up some of the fall in value of her sav- Changes in the Quantity of Real GDP Demanded
ings, Maria saves even more and cuts her current When the price level rises and other things remain
spending to the bare minimum. the same, the quantity of real GDP demanded
decreases — a movement up the aggregate demand
Substitution Effects When the price level rises and curve as shown by the arrow in Fig. 21.6. When the
other things remain the same, interest rates rise. The price level falls and other things remain the same, the
reason is related to the wealth effect that you’ve just quantity of real GDP demanded increases — a move-
studied. A rise in the price level decreases the real ment down the aggregate demand curve.
value of the money in people’s pockets and bank We’ve now seen how the quantity of real GDP
accounts. With a smaller amount of real money demanded changes when the price level changes.
around, banks and other lenders can get a higher How do other influences on buying plans affect
interest rate on loans. But faced with higher interest aggregate demand?
rates, people and businesses delay plans to buy new
capital and consumer durable goods and cut back on
spending. Changes in Aggregate Demand
This substitution effect involves substituting
goods in the future for goods in the present and is A change in any factor that influences buying plans
called an intertemporal substitution effect — a substi- other than the price level brings a change in aggregate
tution across time. Saving increases to increase future demand. The main factors are
consumption. ■ Expectations
To see this intertemporal substitution effect more ■ Fiscal policy and monetary policy
clearly, think about your own plan to buy a new
computer. At an interest rate of 5 percent a year, you ■ The world economy
might borrow $2,000 and buy the new computer.
But at an interest rate of 10 percent a year, you might Expectations An increase in expected future income
decide that the payments would be too high. You increases the amount of consumption goods (espe-
don’t abandon your plan to buy the computer, but cially big-ticket items such as cars) that people plan
you decide to delay your purchase. to buy today and increases aggregate demand.
A G G R E G AT E D E M A N D 483
The World Economy Two main influences that the rate decreases aggregate demand. To see how the
world economy has on aggregate demand are the for- foreign exchange rate influences aggregate demand,
eign exchange rate and foreign income. The foreign suppose that $1 exchanges for 100 Japanese yen. A
exchange rate is the amount of a foreign currency Fujitsu phone (made in Japan) costs 12,500 yen, and
that you can buy with a U.S. dollar. Other things an equivalent Motorola phone (made in the United
remaining the same, a rise in the foreign exchange States) costs $110. In U.S. dollars, the Fujitsu phone
484 C HAPTER 21 A G G R E G A T E S U P P LY AND A G G R E G AT E D E M A N D
Economic Growth and Inflation At times when the quantity of money increases rap-
Economic growth occurs because over time, the idly, aggregate demand increases quickly and the
quantity of labor grows, capital is accumulated, and inflation rate is high. When the growth rate of the
technology advances. These changes increase poten- quantity of money slows, other things remaining the
tial GDP and shift the LAS curve rightward. Figure same, the inflation rate eventually decreases.
21.10 shows such a shift. The growth rate of potential Our economy experiences growth and inflation,
GDP is determined by the pace at which labor grows, like those shown in Fig. 21.10. But it does not expe-
capital is accumulated, and technology advances. rience steady growth and steady inflation. Real GDP
Inflation occurs when, over time, aggregate fluctuates around potential GDP in a business cycle,
demand increases by more than long-run aggregate and inflation fluctuates. When we study the business
supply. That is, inflation occurs if the AD curve shifts cycle, we ignore economic growth. By doing so, we
rightward by more than the rightward shift in the can see the business cycle more clearly.
LAS curve. Figure 21.10 shows such shifts.
If aggregate demand increased at the same pace The Business Cycle
as long-run aggregate supply, we would experience
The business cycle occurs because aggregate demand
real GDP growth with no inflation.
and short-run aggregate supply fluctuate but the
In the long run, the main influence on aggregate
money wage rate does not adjust quickly enough to
demand is the growth rate of the quantity of money.
keep real GDP at potential GDP. Figure 21.11 shows
three types of short-run macroeconomic equilibrium.
In part (a), there is a below full-employment
FIGURE 21.10 Economic Growth equilibrium. A below full-employment equilibrium is a
macroeconomic equilibrium in which potential GDP
and Inflation exceeds real GDP. The amount by which potential
GDP exceeds real GDP is called a recessionary gap.
This name reminds us that a gap has opened up
Price level (GDP deflator, 1996 = 100)
Increase in LAS between potential GDP and real GDP either because
130
brings economic the economy has experienced a recession or because
growth
real GDP, while growing, has grown more slowly
than potential GDP.
120
The below full-employment equilibrium shown
Inflation in Fig. 21.11(a) occurs where the aggregate demand
110 curve AD0 intersects short-run aggregate supply curve
SAS0 at a real GDP of $9.8 trillion and a price level
AD1
100
of 110. Potential GDP is $10 trillion, so the reces-
Bigger increase sionary gap is $0.2 trillion. The U.S. economy was in
in AD than in LAS
Economic brings inflation a situation similar to that shown in Fig. 21.11(a) dur-
90 growth ing the early 1980s, again during the early 1990s,
AD0 and in 2001. In those years, real GDP was less than
0 10.0 11.0 potential GDP.
Real GDP (trillions of 1996 dollars) Figure 21.11(b) is an example of long-run equi-
librium, in which real GDP equals potential GDP. In
Economic growth is the persistent increase in potential this example, the equilibrium occurs where the aggre-
GDP. Economic growth is shown as an ongoing rightward gate demand curve AD1 intersects the short-run
movement in the LAS curve. Inflation is the persistent rise aggregate supply curve SAS1 at an actual and poten-
in the price level. Inflation occurs when aggregate demand tial GDP of $10 trillion. The U.S. economy was in a
increases by more than the increase in long-run aggregate situation such as that shown in Fig. 21.11(b) in 1998.
supply. Figure 21.11(c) shows an above full-employment
equilibrium. An above full-employment equilibrium
M AC RO E C O N O M I C E Q U I L I B R I U M 487
is a macroeconomic equilibrium in which real GDP $0.2 trillion. The U.S. economy was in a situation
exceeds potential GDP. The amount by which real similar to that depicted in Fig. 21.11(c) in 1999
GDP exceeds potential GDP is called an inflationary and 2000.
gap. This name reminds us that a gap has opened up The economy moves from one type of equilib-
between real GDP and potential GDP and that this rium to another as a result of fluctuations in aggre-
gap creates inflationary pressure. gate demand and in short-run aggregate supply.
The above full-employment equilibrium shown These fluctuations produce fluctuations in real GDP
in Fig. 21.11(c) occurs where the aggregate demand and the price level. Figure 21.11(d) shows how real
curve AD2 intersects the short-run aggregate supply GDP fluctuates around potential GDP.
curve SAS2 at a real GDP of $10.2 trillion and a Let’s now look at some of the sources of these
price level of 110. There is an inflationary gap of fluctuations around potential GDP.
FIGURE 21.11 The Business Cycle Price level (GDP deflator, 1996 = 100)
AD 1
AD 0
0 0 0
9.8 10.0 10.2 9.8 10.0 10.2 10.0 10.2
Real GDP (trillions of 1996 dollars) Real GDP (trillions of 1996 dollars) Real GDP (trillions of 1996 dollars)
(a) Below full-employment equilibrium (b) Long-run equilibrium (c) Above full-employment equilibrium
Real GDP (trillions of 1996 dollars)
0 1 2 3 4
Year
LAS LAS
140 140
SAS1
130 130
SAS0 SAS0
125
115 115
110
100 100
AD1
AD1
90 90
AD0
An increase in aggregate demand shifts the aggregate demand curve shifts leftward from SAS0 to SAS1 in part (b). As short-
curve from AD0 to AD1. In short-run equilibrium, real GDP run aggregate supply decreases, the SAS curve shifts and inter-
increases to $10.5 trillion and the price level rises to 115. In sects the aggregate demand curve AD1 at higher price levels
this situation, an inflationary gap exists. In the long run, the and real GDP decreases. Eventually, the price level rises to 125
money wage rate rises and the short-run aggregate supply and real GDP decreases to $10 trillion — potential GDP.
M AC RO E C O N O M I C E Q U I L I B R I U M 489
from SAS0 toward SAS1. The rise in the wage rate and
the shift in the SAS curve produce a sequence of new FIGURE 21.13 A Decrease in
equilibrium positions. Along the adjustment path, real Aggregate Supply
GDP decreases and the price level rises. The economy
moves up along its aggregate demand curve as shown
Inflation
The price level rises over the years — shown in Fig.
21.14 by the upward movement of the points. The
larger the rise in the price level, the larger is the ver-
tical distance between successive dots in the figure.
The main force generating the persistent increase in
the price level is a tendency for aggregate demand to
increase at a faster pace than the increase in long-run
aggregate supply. All of the factors that increase
aggregate demand and shift the aggregate demand
curve influence the pace of inflation. But one factor
— the growth of the quantity of money — is the
main source of persistent increases in aggregate
demand and persistent inflation.
“Please stand by for a series of tones.The first indi-
cates the official end of the recession, the second indi-
Business Cycles cates prosperity, and the third the return of the recession.”
Over the years, the economy grows and shrinks in
© The New Yorker Collection 1991
cycles — shown in Fig. 21.14 by the wavelike pattern Robert Mankoff from cartoonbank.com. All Rights Reserved.
made by the points, with the recessions highlighted.
The cycles arise because both the expansion of short-
run aggregate supply and the growth of aggregate During the years 1983–1990, capital accumula-
demand do not proceed at a fixed, steady pace. tion and steady technological advance resulted in a
Although the economy has cycles, recessions do not sustained increase in potential GDP. Wage growth was
usually follow quickly on the heels of their predeces- moderate, and short-run aggregate supply increased.
sors; “double-dip” recessions like the one in the car- Aggregate demand growth kept pace with the growth
toon are rare. of aggregate supply. Sustained but steady growth in
aggregate supply and aggregate demand kept real
GDP growing and inflation steady. The economy
The Evolving Economy: 1960–2001 moved from a recession with real GDP less than
During the 1960s, real GDP growth was rapid and potential GDP in 1982 to above full employment in
inflation was low. This was a period of rapid increases 1990. It was in this condition when a decrease in
in aggregate supply and of moderate increases in aggregate demand led to the 1991 recession. The
aggregate demand. economy again embarked on a path of expansion
The mid-1970s were years of rapid inflation and through 2001. The expansion took real GDP to a
recession — of stagflation. The major source of these level that probably exceeded potential GDP and took
developments was a series of massive oil price employment to above full employment during 1998.
increases that decreased short-run aggregate supply
and rapid increases in the quantity of money that The AS-AD model explains economic growth,
increased aggregate demand. Recession occurred inflation, and the business cycle. The AS-AD model
because short-run aggregate supply decreased at a enables us to keep our eye on the big picture, but it
faster pace than aggregate demand increased. lacks detail. It does not tell us as much as we need to
The rest of the 1970s saw high inflation — the know about the deeper forces that lie behind aggre-
price level increased quickly — and only moderate gate supply and aggregate demand. The chapters that
growth in real GDP. By 1980, inflation was a major follow begin to fill in the details. We begin with the
problem and the Fed decided to take strong action supply side and study the forces that make our econ-
against it. It permitted interest rates to rise to previ- omy grow. But before you embark on this next stage,
ously unknown levels. Consequently, aggregate take a look at Reading Between the Lines on pp. 492–
demand decreased. By 1982, the decrease in aggre- 493, which gives you a look at the U.S. economy
gate demand put the economy in a deep recession. during the 1990s and in 2000 and 2001.
Aggregate Supply and Aggregate Essence of the Story
■ Consumption expen-
diture (auto sales) and
government purchases
were the two fastest-
growing items of expen-
diture.
■ Exports; business
spending on new plant,
equipment, and software;
Please see page 492 of your and housing construc-
tion all declined, but
purchases of computers,
printed textbook to which had been falling
for a year, stabilized.
493
494 C HAPTER 21 A G G R E G A T E S U P P LY AND A G G R E G AT E D E M A N D
Price level
LAS SAS 1
SAS 0
1. After you have studied the account of the U.S.
D
economy since 1991 in Reading Between the
A C Lines on pp. 492–493,
a. Describe the main features of U.S. economic
B
growth since 1991.
AD 1
b. In which periods did the United States have
a recessionary gap and in which did it have
AD 0 an inflationary gap?
0 c. Use the AS-AD model to show the changes
Real GDP in aggregate demand and aggregate supply
that brought the increase in real GDP and
a. What is the equilibrium point after the fall in the price level in the fourth quarter of
change in aggregate demand? 2001.
b. What is the equilibrium point after the d. Use the AS-AD model to show the changes
change in aggregate supply? in aggregate demand and aggregate supply
c. What events could have changed aggregate that would occur if the Federal Reserve cut
demand from AD0 to AD1? interest rates again.
d. What events could have changed aggregate e. Use the AS-AD model to show the changes
supply from SAS0 to SAS1? in aggregate demand and aggregate supply
10. In the economy shown in the figure, initially that would occur if the federal government
long-run aggregate supply is LAS0, short-run implemented its proposed fiscal stimulus
aggregate supply is SAS0, and aggregate demand package.
is AD. Then some events change aggregate sup-
ply, and the aggregate supply curves shift right-
ward to LAS1 and SAS1.
Price level
LAS 0 LAS 1
SAS 0 1. Use the links on your Parkin Web site to find
SAS 1
D data on recent changes in and forecasts of real
GDP and the price level in the United States.
a. What is your forecast of next year’s real GDP?
A C
B
b. What is your forecast of next year’s price
level?
c. What is your forecast of the inflation rate?
d. What is your forecast of the growth rate of
AD real GDP?
e. Do you think there will be a recessionary gap
0
or an inflationary gap next year?
Real GDP
2. Use the links on your Parkin Web site to find
a. What is the equilibrium point after the data on recent changes in and forecasts of real
change in aggregate supply? GDP and the price level in Japan.
b. What events could have changed long-run a. What is your forecast of next year’s real GDP?
aggregate supply from LAS0 to LAS1? b. What is your forecast of next year’s price
c. What events could have changed short-run level?
aggregate supply from SAS0 to SAS1? c. What is your forecast of the inflation rate?
d. After the increase in aggregate supply, is real d. What is your forecast of the growth rate of
GDP greater than or less than potential GDP? real GDP?
e. What change in aggregate demand will e. Compare and contrast the forecasts for the
make real GDP equal to potential GDP? U.S. and Japanese economies.