Simon Sinek said in his TED talk on leadership,

Why Social? “start with why.” Give your target audience a clear
reason to engage, and I guarantee you that they will.
 Global Active social Mobile Active mobile
population media users Contracts Social Users

7.4 2.7 8.0 2.5

Billion Billion Billion Billion

93%
1 out of every 3 minutes spent online
 Listen to your
Audiences

Reach Influence
Reach Influence
82% of high performing marketers integrate social
media activity into other tools such as a CRM platform.
 What can social tell you Insights

Language Location Fans Critics

Industry Sentiment Intention Keywords

insights

#
 Redefine your
Insights
engagement with social

Create Segment
Leads &
Targeted your KPIs & SLAs
Cases
Campaigns Audiences
Connecting with
500 million
passionate fans
worldwide
The Liebherr Group harnesses social media to stay
ahead
 Marston’s Delivers
Personalised Service
in Real-Time
62% of people believe a company’s social media
posts, compare to 38% who believe advertising.
 Employee
Advocacy

Trust Freedom
 Employee
Advocacy

KPI’s Guidelines