Assignment 1

Jollibee, is one of the most known fast food restaurants in the Philippines, is
continuously growing up to this day. Jollibee became more successful in the food industry
because of their excellent marketing strategies. Until now, Jollibee is setting the standard in
terms of marketing. They target all types of market, especially families and children. They
gave superior value to children. The set of activities that an organization, such as Jollibee
Food Corporation, carries out to create value for its customers. This focused on the systems
on how the inputs are turned into outputs purchased by customers. The Raw materials of
Jollibee are purchased from its pre-fixed or pre-defined supplier. Some Beef may be supplied
from Local farmers and Cargill Joy Poultry Meats Production also the soft drinks or other
beverages are supplied from Coca Cola, Del Monte and Nestea. This is the process related to
receiving, storing, and distributing inputs in the company. Instead of having lots of different
equipment and stations for preparing a wide variety of food, Jollibee prepared a very large
grill where there is a designated person that could cook a lot of burger patties
simultaneously. Same goes for the other food stations such as a dressing station where the
condiments are added to every burger. A fryer of the fry station, a soda machine for the
beverages, a counter where the customer’s orders are placed and punched in it is the
transformation activities that the company change inputs into outputs that are to be sold.
Once the customer has ordered, food will be in a container, whether it’s for dine in or dine
out and thus will be delivered over the counter or via transportation vehicles for delivery
services.