I think we can all agree that commercials have played a significant role in modern

advertising. Brands are a no-one if they don’t count with ads played on our devices
regularly. Plus, viewers are informed of the release of new products. Nevertheless, it must
be analysed if this practice is acceptable under the terms that big companies put on the
table.

First of all, although companies regularly employ behavioural targeting methods to

predict what us consumers wish to buy, most of the products being displayed repeatedly
are originated in brand-new releases aimed to a wide, heterogenous audience. Therefore,
I don’t really get to see products that I may be interested in, but on the contrary, I receive
messages for common items that I don’t actually care about.

On the other hand, ads tend to be highly intrusive, especially online. It isn’t just about my
favourite show being interrupted by the commercials, but also my Instagram feed every
two posts, more than three ads during a YouTube video… It gets really frustrating.

Thus, I considered ads to be critical for marketing, but they have been poorly introduced
in the digital era.