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2020 Global State of Enterprise Analytics PDF
2020 Global State of Enterprise Analytics PDF
GLOBAL
STATE OF
ENTERPRISE
ANALYTICS
MINDING THE
DATA-DRIVEN GAP
CONTENTS
Executive summary 4
Country profiles 27
m i c r o s t r a t e g y. co m
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
EXECUTIVE
Our survey results revealed four main themes:
SUMMARY
The Role of Data in Digital Transformation
set of disruptive leaders are racing ahead. Question: How important is data and
analytics to your business growth strategy/
Data-driven cultures are getting stuck at
digital transformation efforts?
the top. Executive and management teams are
increasingly data-privileged and insights-rich, while 2019
most front-line employees remain data-deprived 2018
and insights-starved.
Very 61%
Intuitive experiences can narrow the gap important 60%
between the haves and have-nots.
Somewhat 33%
Self-service analytics hasn’t proven to be a panacea important 30%
For the second year, MicroStrategy has surveyed
in driving a data-driven culture. The insights-starved
Neither 4%
business intelligence and analytics decision need answers that find them as they do work and important nor
unimportant 7%
makers from around the world about the current make decisions.
Not 2%
state of their organization’s analytics initiatives Investments are increasing in anticipation of a
very important
2%
and their plans for the future. Respondents were data deluge. From talent to trending technology, Not 1%
important
asked about benefits realized, challenges to organizations are putting their money where their at all 1%
2020 FORCES A
DATA-DRIVEN
SAY DATA AND
REALITY CHECK
ANALYTICS IS The last decade has seen incredible business
enthusiasm around becoming data-driven. With
THEIR BUSINESS
enterprise organizations have received a clear
wake-up call that the only constant is change—
GROW TH
and insights are needed to move forward.
AND DIGITAL
get an advanced start on the next decade that
will demand real-time, informed experiences
and responses. Most organizations, though, sit
Global average
Financial services
Healthcare
Hospitality
Government
Manufacturing
Retail
Software tech
Professional services
Telecommunications
the 26% global average.
revenue streams, and 45% of organizations are just 46% of companies under $10 million in
now using data and analytics to develop new revenue can say the same. In terms of industry, the hospitality and
business models. With regard to the creation government verticals appear to be especially
No matter how much or little their revenue,
of new product and revenue streams, the retail unsure about their data-driven progress, with
overall, 94% of respondents say that data and
and healthcare industries lead this area, with 33% and 31% respectively saying they feel their
analytics is important to their organization’s far behind, brands say they are hindered by
analytics programs are behind in comparison
digital transformation efforts (up 4% from last both a lack of talent (27%) and training (27%),
to the 17% overall average. Retail, with one of
year), and 26% feel that their analytics program as well as solutions that are too complicated
the earliest and most severe digital disruption
Figure 2: Gainful Deployment is ahead in relation to their peers.’ for organization-wide use (25%).
wake-up calls, now professes to be the farthest
Question: What benefits has your organization
For those that have seen success, top ahead, with 32% saying they are ahead of their Another commonly acknowledged barrier
realized through its analytics use?
foundational drivers include the creation peers in data and analytics use compared to includes no centralized tool within the
Improved of an analytics strategy (43%), executive the 26% overall average. organization for capturing and analyzing
efficiency and 64%
productivity interest and buy-in (38%), and the ability to data (21%). In fact, almost three-fourths of
When it comes to what’s holding organizations
Faster, more establish an effective data architecture and
effective decision 56%
respondents (71%) in this year’s survey say their
making
back from using data and analytics more
technology infrastructure (38%). Again, retail organization uses multiple solutions or tools.
Better effectively, this year’s Global State of Enterprise
financial 51% and healthcare stand out as early leaders in
performance Analytics survey confirms a common set of Similarly, when asked how much of their
Identification and analytics use, with 52% and 51% respectively,
creation of new product 46% challenges (see figure 4). At the top is data organizational data is governed (certified
and service revenue noting that their organizations have already
privacy and security concerns (43%), followed by an organizational authority or adheres
Improved customer invested in an analytics strategy.
acquisition 46% by limited access to data and analytics across to corporate policies/a single version of the
and retention
Improved customer the organization (29%), a problem that’s truth), only 38% said more than 50% of their
experiences 44%
plagued businesses for the past decade, with data is governed.
Competitive
43%
analytics adoption hovering around 30%. Not
advantage
0 20 40 60
8 2020 forces a data-driven reality check 9 2020 forces a data-driven reality check
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
SPOTLIGHT
3
Moving into a decade in which the winners
and losers will be decided by who has the best
data, the correct data, and makes the most
of it, this year’s survey findings reveal the gap
between the leaders and the others. Only 16%
TOP CHALLENGES
TO MORE
FIGURE 5: INSIGHTS-RICH IMPROVEMENTS
of respondents say their organization’s analytics
technology deployment is at the maturity Question: How is your organization
level to include a sophisticated architecture for
self-service analytics with governance, security
currently using data and analytics?
EFFECTIVE
ANALYTICS USE
frameworks, access to big data, and mobile and
predictive technologies supported by a center
To drive process and cost efficiency
of excellence for training and support.
53%
53%
1
Figure 4: Not Without Its Challenges
Question: What are the barriers, if any, to more effective
use of data and analytics within your organization?
To analyze workplace and workforce productivity
49%
DATA AND
To manage risk
48%
PRIVACY CONCERNS
There is no centralized tool
used for capturing and 21%
analyzing data To develop new products and services
Our organization lacks the
proper technology
3
security concerns
To monitor the market
Lack of training 27%
43%
The current solution is
too complicated
25% To stay ahead of the competition
LACK OF TALENT
AND TRAINING
43%
Analytics use is not a key
focus for the organization
18%
0 20 40
Tools are not intuitive 24%
or convenient
0 10 20 30 40
DATA-DRIVEN
Figure 6: Limited Access
Looking at the geographical breakdown, the
Question: What percentage of your entire organization
United States turned out to be the biggest
currently has access to data and analytics?
laggard , with just 44% of front-line employees
having access to data and analytics. Both
CULTURES
Less than 10% 5% Brazil and Germany topped the other end
of the spectrum with 58% of their front-line
10–25% 19%
employees empowered.
GET STUCK
26–50% 32%
Who Has It Easy
51–75% 30% When it comes to a step beyond just
access – being more easily enabled with
More than 75% 14%
AT THE TOP
reports or quick views of data – we asked
this year’s respondents to rank which role
0 10 20 30 40
receives this easy access to insights. Overall,
respondents say 44% of executives and 40% of
management teams get this, versus just 16% of
This number crept down to below 10% in three
front-line employees.
of the surveyed industries: manufacturing,
government, and hospitality. In fact, when it
came to government, more than one-third
of respondents said that less than 25% of
employees have access to their organization’s Figure 7: Data Privileged vs. Data Deprived?
Questions in this year’s Global State of Enterprise
data and analytics. Question: Which of the following roles currently have
Analytics survey regarding organization-wide access to your organization’s data and analytics?
data and analytics access revealed a commonly The Haves and Have-Nots Executives Management Teams Front-line employees
witnessed divide between the data-privileged The gap seems especially wide between
90
and insights-rich and the data-deprived and executive and management teams and front- 81 81 81
78 80
76 76 76 75
line employees. When asked which roles have 75 74 73
insights-starved. When asked what percentage of
access to the organization’s data and analytics,
employees had access to the organization’s data respondents reported that more than three 52
58 58
51
50
and analytics, only 14% of respondents could fourths (76%) of executives have access, as do
48
44
say that it was more than three-fourths of the 81% of management teams, while only a little
organization (see figure 6). over half (52%) of front-line employees are 25
12 Data-driven cultures get stuck at the top 13 Data-driven cultures get stuck at the top
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
The contrast between the data-privileged Unsurprisingly, IT takes the top spot (44%).
OF MANAGEMENT
of the organization’s analytics capabilities.
E M P LOY E E S DO.
7%
0 10 20 30 40 50
INTUITIVE
The Skills Gap Remains Wide
When those who aren’t adept at analytics need help empower all employees with insights (see
to make a data-driven decision, 79% have to ask figure 10). The top answer was more intuitive,
IT or a business analyst for help. Only 7% use a convenient tools (48%), directly aligned
EXPERIENCES
self-service tool, and the rest are doing manual with the response that tied for top: analytics
research or simply making a gut decision. embedded into the most popular business
tools, including email and even web search,
Today’s reality is that for 60% of insights-
where employees can hover over a hyperlink
CAN NARROW
starved employees, it takes hours or days to
and get information about companies,
get the information they need to make a data-
customers, and more.
driven decision; only 3% can do it in seconds
(see figure 9). Close behind was having analytics embedded
A few seconds 3%
Figure 10: Analytics for Everyone
Global State of Enterprise Analytics survey Taking Skills Out of the Equation Voice assistant/NLG
capabilities
26%
reveals quite the opposite. For all employees to be empowered with
Analytics embedded into most
insights, this year’s survey respondents popular business applications 45%
(i.e. Salesforce, Slack, etc.)
identified a host of experiences that would Analytics embedded into most
popular business tools (i.e. email, 48%
SharePoint, web search, etc.)
0 10 20 30 40
16 Intuitive experiences can narrow the skills gap 17 Intuitive experiences can narrow the skills gap
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
59%
Very important Somewhat important Neither important nor unimportant Not very important Not at all important
Global 43 42 10 4 1
Financial Services 37 44 10 6 3
Government 31 31 16 13 9
HAVE TO ASK IT OR A BUSINESS USE A ARE SIMPLY
Healthcare 38 49 8 5
ANALYST FOR HELP. SELF-SERVICE TOOL. WINGING IT.
Hospitality 17 67 17
Manufacturing 40 48 8 3
Professional Services 40 44 12 4
Retail 47 38 14 1
Software Tech 51 36 8 6
Telecommunications 61 39
0 100
18 Intuitive experiences can narrow the skills gap 19 Intuitive experiences can narrow the skills gap
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
INVESTMENTS
With that, not only will the amount of IoT- consumers (compared to just 30% created and
generated and real-time data balloon, but so managed by enterprises in 2015).
will the amount of data created and managed
Should this, or even something close to this
INCREASE
by enterprises. By 2025, IDC predicts that nearly
prediction come to pass, businesses with
60% of the 175 zettabytes of existing data will
disparate or legacy technology solutions will
be created and managed by enterprises versus
find themselves hard-pressed to survive.
AHEAD OF A
DATA DELUGE
From investments in enterprise mobility to data-
skilled talent, it’s clear in this year’s report that
organizations are taking business intelligence
and analytics seriously— not just to realize
incremental improvements, but to enact
transformational change.
20 Investments increase ahead of a data deluge 21 Investments increase ahead of a data deluge
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
0 20 40 60 80 0 20 40 60 80
22 Investments increase ahead of a data deluge 23 Investments increase ahead of a data deluge
SPOTLIGHT
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
CONSIDERATIONS AND
Question: In the next five years, which technology
trend do you think will have the most significant With the speed of technological
impact on your analytics initiatives? innovation sure to accelerate
RECOMMENDATIONS
in the next decade, this year’s
survey asked respondents for their
CLOUD COMPUTING
Global Average 22% thoughts on which tech trend
Brazil 17%
Germany 25% would have the greatest impact
Japan 21%
United Kingdom 23% on their analytics initiatives.
United States 23%
Over the next five years, cloud
IoT
Global Average 17% computing comes out in front.
Brazil 18%
Germany 13% Rounding out the top five are the
Japan 24%
United Kingdom 15% Internet of Things (IoT), artificial
United States 16% A new decade offers a natural yet pivotal With the nexus of data, AI, cloud and other
intelligence and machine learning,
AI/ML inflection point around business transformation technologies, along with the consumerization
Global Average 15%
big data, privacy and security
Brazil 17% and advancement. With innovation and related effect on enterprise technology, analytics is now
Germany 13%
challenges, and 5G (see figure 16).
Japan 21% disruption accelerating, organizations can no poised for a paradigm shift. The new design point
United Kingdom 11%
United States
When it comes to the ratio of longer sit back and wait to see what change for BI won’t just be for, data scientists, analysts,
14%
BIG DATA
data-deprived, insights-starved brings. Instead they must actively pursue and developers. It will be for every person, every
Global Average 13% to data-privileged, insights-rich
Brazil 8% change - and invest in it—with a focus on process, and every device, delivering insights in
Germany 14% in an organization, it takes time,
Japan 10% people, pervasiveness and convenience. the context of the work being done and able to
United Kingdom 19% technology, technique and talent
United States 16%
be shared and consumed to bring about a more
The goal of business intelligence has been to
to make the latter the prevailing Intelligent Enterprise.
5G
serve up key organizational insights in order
Global Average 11% number. Some organizations have
Brazil 11% to facilitate transformation and advancement. Finally, history and experience has taught
Germany 7% an early lead. Most hope to be
Japan 7% Yet, for all the self-service experimentation, the us that paradigm shifts are rarely about
United Kingdom 14% fast followers.
United States 15% promise of analytics for everyone has not been technology alone. Culture is a prominent
PRIVACY/SECURITY CONCERNS realized. Adoption across the enterprise still barrier to change and adoption around
Global Average 11%
Brazil 15% hovers around 30% of all employees, according new technologies, so think about the
Germany 11%
Japan 10% to industry analysts. This is due in large part to people and processes needed to support
United Kingdom 9%
United States 9% the current paradigm of BI which expects users this transformation. Develop an insights-
BLOCKCHAIN to go to a separate destination, disconnected first culture through education and
Global Average 8%
Brazil 12% from the workflows, applications and tools they skills development that rewards data-
Germany 10%
Japan 4% use to get work done. It still caters to the chart driven decision making and continuous
United Kingdom 7%
United States 7% and graph aficionados, the math literate, and transformation.
VOICE/NLG data visualization and storytelling experts.
Global Average 3%
Brazil 1%
Germany 7%
Japan 3%
United Kingdom 2%
United States 0%
0 5 10 15 20 25
25 Considerations and recommendations
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
Think open and embrace a multi-tool Start with data and enrich it to gain
environment. It’s no longer realistic to think insights. Establish a multi-cloud native
that a single tool is going to serve all of an platform that is secure and that provides a
organization’s needs or cater to varying users’ single source of the truth, as well as a simple
capability levels. Therefore, consider an open experience with scale and concurrency to
COUNTRY
strategy on a platform that can support a infuse real-time insights across the enterprise.
secure, governed, scalable, high-performance This should incorporate a semantic layer
environment for analysts and data scientists, to curate and recommend information
while also serving as the foundation to deliver from across the organization, as well as
PROFILES
services and insights to all employees. An open make every employee a first-class citizen in
strategy retains the value of current and future contributing insights and feedback to make
data and tools (as well as users’ comfort and the organization smarter over time.
knowledge levels), while breaking down silos
to allow people, processes and technologies to
seamlessly work together.
2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To drive strategy and change in your organization need to make a business analytics adoption:
60% decision, they are most likely to:
Which roles have access to the
To develop new products and services
organization’s data and analytics? Analytics embedded into most
53%
To manage risk Make a gut decision without supporting data 52% popular business tools (i.e. email,
52% 11% SharePoint, web search, etc.)
To analyze workforce and workplace productivity Ask a business analyst for assistance
49% 34% Analytics embedded into most
To drive process and cost efficiency
47%
Ask IT for assistance
50%
50% popular business applications
(i.e. Salesforce, Slack, etc.)
74%
Use a self-service tool
0 10 20 30 40 50 60
5%
4% Less
18% INTERNET OF THINGS
68%
17% CLOUD COMPUTING
More
2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To drive process and cost efficiency in your organization need to make a business analytics adoption:
49% decision, they are most likely to:
Which roles have access to the
To analyze workplace and workforce productivity
organization’s data and analytics? Analytics embedded into most
48%
To attain and retain customers Make a gut decision without supporting data 46% popular business tools (i.e. email,
48% 10% SharePoint, web search, etc.)
To monitor the market Ask a business analyst for assistance
46% 47%
Analytics apps for
To drive strategy and change
45%
Ask IT for assistance
32%
41% personal devices
78%
Use a self-service tool
0 10 20 30 40 50
5%
9% Less
25% CLOUD COMPUTING
58%
13% AI/MACHINE LEARNING
More
2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To drive process and cost efficiency in your organization need to make a business analytics adoption:
51% decision, they are most likely to:
Which roles have access to the
To develop new business models
organization’s data and analytics?
49% More intuitive, convenient
To manage risk Make a gut decision without supporting data 53% tools or training
49% 9%
To attain and retain customers Ask a business analyst for assistance
46% 14% Analytics embedded into most
To analyze workplace and workforce productivity
45%
Ask IT for assistance
63%
51% popular business tools (i.e. email,
SharePoint, web search, etc.)
73%
Use a self-service tool
0 10 20 30 40 50
10%
Analytics embedded into most
of executives Do their own research manually
4% 45% popular business applications
Are you ahead of your peers in analytics use? 0 10 20 30 40 50 60
(i.e. Salesforce, Slack, etc.)
5% Less
24% INTERNET OF THINGS
2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To drive strategy and change in your organization need to make a business analytics adoption:
65% decision, they are most likely to:
Which roles have access to the
To drive process and cost efficiency
organization’s data and analytics? Analytics embedded into most
63%
To stay ahead of the competition Make a gut decision without supporting data 50% popular business tools (i.e. email,
56% 13% SharePoint, web search, etc.)
To analyze workplace and workforce productivity Ask a business analyst for assistance
54% 46%
More intuitive, convenient
To monitor and improve financial performance
51%
Ask IT for assistance
29%
49% tools or training
75%
Use a self-service tool
0 10 20 30 40 50 60
10%
2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To analyze how current products and services are used in your organization need to make a business analytics adoption:
55% decision, they are most likely to:
Which roles have access to the
To drive process and cost efficiency
organization’s data and analytics?
55% More intuitive, convenient
To drive strategy and change Make a gut decision without supporting data 54% tools or training
54% 12%
To monitor and improve financial performance Ask a Business Analyst for assistance
51% 35% Analytics embedded into most
To analyze workplace and workforce productivity
49%
Ask IT for assistance
44%
50% popular business tools (i.e. email,
SharePoint, web search, etc.)
81%
Use a self-service tool
0 10 20 30 40 50 60
3%
2% Less
23% CLOUD COMPUTING
66%
16% BIG DATA
More