Writing practice set 1

It is essential for all industries to follow ecofriendly practices to address the global climatic and
environmental issues. The major industry directly deriving its raw material from the “lungs of the earth”
is the wood industry. The 3R principle (“Reduce Reuse Recycle”) should be implemented to minimize the
detrimental effects on the nature.

The lecture clearly outdoes the passage by stating clear evidences of acceptance of the certification by
autonomous and independent body whose validation is authentic. These accreditations stand out and
apart from the pompous publicity (as mentioned in the passage).

As far as the pricing is concerned, professor addresses the difference to be marginal and being in the
middle or upper class of the society who consume majority of the products of the wood industry in
construction, handicrafts, furniture and so on, they would not mind paying additional 5 % for saving the
environment.

As the world is growing, competition is rising stakes of the competitors at a global level. This implies the
quality of delivery should meet international standards including the environmental effects of the
manufacturing wooden products. Hence, the global players cannot be ignored even if the market is
local.

Therefore, the professor is appropriate in countering the passage and supporting his arguments with
facts and implications of moving towards ecocertified wooden products from the traders’ point of view.
Writing practice set 2

Television advertising is a means of communicating the available products and services in the market to
its prospective customers. The young children (aged two to five) might be consumers of some of these
products or services but are not the direct customers for the businesses so the advertisements should
be directed towards enlightening the parents of the toddlers than the toddlers themselves. This has
advantages for all the stakeholders.

For businesses selling baby products, the essence of their products are understandable by the customers
(parents) only when they are willing to buy it on behalf of the consumer (kids). Moreover, parents are
becoming more and more cautious about their children as far as their comfort and safety is concerned.
Hence, they are only willing to make clearly informed decisions. The best example of such a television
advertisement is that of vaccination for polio. It is appropriately aimed at spreading awareness about
preventing a dire disease which this advertisement reached masses because of the message it carried.
Hence, it is recommended for the businesses to post television advertisements to be informative and
having matured content than cartoons attracting kids.

Parents are growing more cautious about their kids and not letting them into the digital age so soon
since it has lot more harmful impacts than the counterparts. Early vision issues, lack of focus on right
content, reducing social interaction are some of the detrimental effects of television. At the age where
they should be learning, the fancy and alluring television advertisements do not contribute to their
mental acuity at all. Hence, it must be codified that television advertisements should be directed
towards the more aware and direct customers than aimed at influencing the immature kids to kindle
their irrational inclinations, so that it leads to a prosperous society.