4 x 10 = 40 Marks (each part carries 10 marks respectively)

https://www.coursehero.com/file/30320342/MM-Assignment2docx/

Reflect on the organization you are currently working in (or immediately prior to this) as to
how this brand currently uses various elements of the integrated marketing mix while
delivering value to its target market.  Study across all the marketing mix elements and
analyse the extent to which they are used in this brand’s integrated marketing programs.
You should consider how all the marketing mix elements such as the product (brand),
promotions (marketing communications), place (distribution) and price connect with the
company’s target market.

Points for review:

1. Are all the marketing elements used by the brand, integrated and sending a consistent
image and message to the target market? Justify.

2. Provide your recommendations for betterment of the same.

3. Evaluate whether your company possesses the equity of a loyal customer base. Identify
the reasons for its high/low customer loyalty.

4. If you opine that the company suffers from low customer loyalty, provide your
recommendations to ensure unflinching loyalty.

Note :

All assignments should be original in content. Plagiarism from public sources or from other
submissions will categorically disqualify the submission.

If essential, students are encouraged to make references to reliable sources* (such as

business books, academic texts, research papers, industry articles, etc.) but the content of
the same should not be plagiarized while creating your assignments.     

* Students are expected to give credit for such references, by citing the specific sources in
the reference list (to be provided towards the end of the assignment file).