In the article "Approach to the diagnosis of the marketing complex of the industrial

company", Tatiana Maksimova and Elena students of the Ukrainian National

University, show us the importance of the economic activities' diagnostic at a

company; in the same way, they mention that in Ukraine there isn't much research

about the different approaches, due to the researchers are more interested in

aspects such as recommendations and process for getting better the results of

organizations.

Finally, it's important to mention that the recommended approach is the one that

analyzes the company's economic activities and marketing's state and features,

besides, this approach identifies basic factors, studies its causes and

consequences to create improvements at the company.